Today, customers are more educated than ever. The direct advertising doesn't work as well for your conversions as it did before. One of the most effective digital marketing tips I can provide you with - start using branded content. It doesn't look for direct conversions but helps connect with the target audience at a more intimate level.
Branded magazines, sponsored events, movie collaboration, motivational videos, social reports on the world's most pressing issues - these are just a few branded content types. Recently, we've told you how commercial giants like Nike, BMW, Netflix actively employ branded materials
as an obligatory part of their marketing strategy.
Would you like to learn how to apply the branded content on practice? No need to study the dozens of guides; you can just explore the Red Bull example. It has got the title of "The King of Branded Content." Red Bull Media House
produces all the possible types of high-quality branded content including a web-magazine titled Red Bulletin, sports events (e.g. a breakdancing world championship), Red Bull TV, plenty of mobile apps (Red Bull Wallpapers, RBMA Radio, Red Bull Illume), music (Red Bull Records), games (Red Bull Air Race The Game), and much more. All this evokes the whole tsunami of brand mentions on the web and makes Red Bull one of the most loved brands ever.