Eighty percent of people surf the internet about 6-7 hours per day and make purchases through social media. People like a wider assortment, people don't want to go to the store, and people don't have a lot of time.
Social Media Marketing (SMM) has become popular, but getting people to see your product takes some skill. To start the discussion about do's and don'ts in SMM, it's necessary to know what SMM is in the first place. Social Media Marketing is a way to get more clients to a website through blogs, video diaries, social networks, and forums. According to Social Media Examiner, 97% of marketing managers work with social networks. But, 85% of them don't know how to work with their audience. Let's contemplate the do's and don'ts in Social Media Marketing.
Politeness and friendship are keys for future success
Friends are people who listen to you, take your side, and calm you in difficult times. Imagine you are friends with your potential client. What are you to do? Do you answer your friend with negativity and without interest? No, you're right. You should speak politely and converse with them. It keeps potential customers on your site because you're interested in what they're talking about. Your communication should bring delight and information.
Learn from your competitor because he will learn from you (Jeff O'Leary)
Competition is an essential fact in all fields of activity. For sure, there are competitive companies benefiting the area where you work. Try to learn what your competitors are talking about with their clients and what comments are written about them. Unfortunately, not all companies know how to work SMM properly, and it can swing in your favor.
The sky is the limit
There's always something to strive for. What is a company that stays in the same position and doesn't do anything to improve its results? Will this company gain more and more clients? Think a little bit, the answer is obvious. Imagine how your Social Media Marketing can influence customers separately and influence traffic and profit. When you see positive results, you understand precisely where to focus your forces, time, and energy in the future.
Desire to wait
Anxiously awaiting something can be very motivating to customers. It is similar to when you're watching your favorite TV series, it nears the end, and it stops right in the middle of an exciting moment.You need to wait for another season to know what happened to Juan Pedro and who the real father of his child is. This is how the show's director stirs up interest and makes people watch these series again and again. You should strive for a similar situation in SMM. Fans and followers must want to return to your content every time for more. Give unique information and arouse the desire to come back next time.
Using different instruments
No, these aren't those instruments you tighten the screws with. There are online tools like LinkedIn Search and Google Alerts useful in SMM. Twitter has special filters to help find what is said about your company and industry. You can talk endlessly about what to do to get more clients to your site. But, let's point out how to maintain your current visitors and avoid the number of your followers and potential clients from decreasing.
Quality not Quantity
If you have a thousand followers or ten, you do your job at 200%. You can't chase more quantity if the quality of your work leaves much to be desired. Work with the audience you have now. Work with their needs, know what is essential for them and what they want, and the results won't keep you waiting. Everyone you have positive communication with will spread good things about your company. People share what they like with others, and the more good experiences people have with your company, the number of followers will rise.
A negative opinion is still an opinion
By nature, people are different, and when one says the content provided by a company is excellent and exciting, another may say it is a fault. Online comments can be divided into positive and negative. But it doesn't mean every person is ready to perceive negative comments as the way to improve and be better in the his field . Deleting comments is the easiest way to showa reputation is purely positive. However, never delete them no matter what they are. Remember, you're working with an audience, and you should let it tell its opinion and show you how to improve your skills.
Self - comes first
Going to a shop or market, you likely don't appreciate salespeople who try to impose their influence to buy something. Remember how that feels. You want to go, look, and choose what you need. When there is a pushy salesperson, you are confused and have no desire to buy what you've come for, but also have no desire to go back there. No matter how hard you want to attract new people to increase your sales and services, intrusive adware is a bitter enemy. You shouldn't give an ad «sell-buy». It has to be done step by step to make a client surf your website and buy.
Social networks are mushrooms after a heavy rain
Day by day, different social networks appear and are popularized. Somebody uses Twitter and somebody stays the best fan on Facebook. Some people try to сheck in on every network. The biggest minus for SMM is to be checked in on all the networks the internet has. Not all of them are popular like Facebook, Instagram or Twitter. Stick with the networks used all over the world, and concentrate your work there.
Every company has a plan to promote its own products and services. It knows what it can give cliens,t and it always has good ideas. But, not all of them follow a definite plan. How can you see that? It's obvious. You see phrases as « please put a like and write a comment», or «if the number of followers will increase to… », or «if the number of likes will about… ». Remember these phrases and never publish them in your community. It's the easiest way to do your work.
A small secret
Summarizing, we can say a clear knowledge of your business, a sense of anticipation, friendliness, and understanding the needs of the client do the trick to make SMM successful for your business and bear the fruits of your work.