Animation is forecasted to become one of the most popular graphic design trends 2020.
Motion design is an engaging way to evoke web visitors' interest and make the user experience even more immersive.
There are many applications of animation in web design: from micro-interactions that provide feedback as you hover over on the website elements, to interactive typography, animated headers and explanation videos.
Some brands use animated videos, funny micro-interactions and cute characters as the excuse for the unpredictable website issues. For example, you can also use funny animation to make the waiting and loading website processes more pleasant for users. It helps eliminate negative user experience, increases the audience's loyalty and positively influences the overall brand's image.
Many companies produce animated videos for their websites to communicate their values, emotions and goals to the customers. There is no better way to tell your brand's story than do it through an eye-catching animated video.
In the example below, you can see how MiLo Studio
has used an animated video on its website background.