Let's take a look at some fantastic marketing approaches the most successful ICO projects have used. For example, Solve.Care is one of the leading ICOs in 2018. It is a blockchain platform for a healthcare industry designed to simplify access to healthcare providers, reduce administrative steps and speed up the payment methods between parties. When you visit their website
, you'll find a very easy to understand explanation on how their system works. It's super user-friendly and makes you feel like that's exactly what's been missing in your life, so you instantly want to try it. If you follow Solve.Care on Facebook
, you'll be surprised how much effort they have put into it. They post new and useful materials at least daily, including the latest company news, announcements, interesting facts from the industry, engaging CTAs, and so on.
What is more, they present their production team via social media to show users the people that have built and are maintaining this complicated product, and even introduce new employees on the Facebook page. Solve.Care's CEO holds online Q&A sessions regularly and delivers important milestones and updates monthly. All of this is done to gain trust and make people feel closer to the product.