Email always remains a backbone for influential communication, especially when it comes to connecting brands with potential customers.
However, even with effective content and compelling design, emails often need to be noticed or reach target recipients. It may be due to multiple factors, but the one that plays a vital role is email deliverability.
To minimize setbacks like finding email way toward spam folders or failing to receive desired attention from recipients, following the best practices that strengthen email deliverability is necessary.
There are many approaches, and very few have the prominent effect of improving email deliverability. This blog highlights the top five email marketing practices that can do wonders when implemented correctly.
What Is Email Deliverability?
Email deliverability is the ability of an email message to successfully end up in the recipient’s inbox without getting marked as spam. It depends on factors like technical configuration, sender reputation, quality of content, and user engagement.
Still confused?
Suppose you send an email newsletter to your subscribers, but they don’t receive it; it may trigger factors that result in a lower email deliverability score.
However, improving email deliverability ensures your newsletter arrives in the recipient’s inboxes.
How To Improve Email Deliverability: 5 Simple Tips
Most of the time, your targeted audience fails to get your emails. The reason could be a spam folder or other elements that the brand sometimes neglects when creating emails.
However, a little time investment in implementing multiple approaches can make your email capable of increasing your conversion and engagement. So, together with us, let’s dig out some useful means to accelerate your email deliverability rates.
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Integrating the WordPress SMTP plugin
WordPress typically uses the default PHP mail function, which causes many issues regarding smooth deliverability.
Luckily, everything can be done flawlessly without any fear or error or ending up in a spam folder when you implement the WordPress SMTP plugin. It ensures that your email is sent through a credible email server, maximizing the chances of email delivery.
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Keep up the right email frequency
Sending too many emails can result in unsubscribing, while sending very few can lower your conversion rate and brand reputation. Both conditions can cause lower email deliverability rates. So, what should you do to maintain a perfect score?
You must find and use the approach of setting a consistent email schedule per the audience’s expectations. You can set a time frame of sending one email in a week, or if your content is quite appealing, you can schedule two with a proper gap.
Conversely, if you believe that email bombardment may cause a decline in engagement, you can use the time frame of connecting with the audience once a month through email.
Regardless of your timeframe, before opting for any of them, thoroughly study which is more approachable and beneficial for your brand.
If you use exaggerated words like “buy,” “free,” or “100% sales” in capital letters with weird symbols and exclamation marks, the chances are 100% you end up in the spam folder. Using spammy words on the subject line makes your email look shady and triggers spam filters.
While composing your email drafts, try to minimize or, if possible, take the usage of spamming words to 0%, especially when generating headlines.
Use the technique of being mindful with a personalized approach to accelerate the user engagement rate.
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Keep an eye on the sender’s reputation
The sender score factor holds the prominent position concerning email deliverability consistency.
If your score is low from the standard score rate, the chances of getting rejected by ISPs become high. So, you must maintain your sender reputation by achieving a good score.
The other things that help you to improve your sender reputation are using best email practices like not sending emails to unengaged recipients, enlisting low bounces, and promptly handling spam complaints.
Keeping up with the feedback loops lets you get notifications when the recipient marks your email as spam. This helps you to identify potential concerns and make sound decisions like enhancing email content or deleting complainers’ names from the email list to avoid such risks in the future.
Benefits Of Increasing Email Deliverability
Deliverability is equally important as any other core email metric, and when you use the right approaches to boost email deliverability, you can achieve impeccable results.
The following are some of the significant benefits of improving email deliverability for WordPress:
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Boost subscriber engagement
What will happen if your email fails to send or appears in the customer’s spam folder? Yes, you guessed it right: the client will ignore or unsubscribe.
If every second customer ends up unsubscribing, you must lose the decrease in engagement rate.
Improving your email deliverability is a silver lining in the dark clouds because it boosts delivery rates and strengthens the subscriber’s trust. That eventually leads to higher engagement and increased sales.
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Intensify click-through rates
Email deliverability and click-through rates are intertwined. If email deliverability increases, they have better chances of getting noticed by the recipients.
That, in turn, directly impacts click-through rates. The boosted click-through rates also lead to increased conversion and user engagement.
Strengthening email deliverability also leads to a positive influence on open rates. When emails lend directly to the recipient’s inbox, the chances of being noticed get high and eventually result in an opening.
Thus, better open rates accelerate user engagement and the chances of recipients clicking through the links.
When emails are consistently delivered to recipients without being flagged as spam, the sender’s reputation and professionalism are improved. This results in developing a credible brand image so customers consider the brand trustworthy and authentic.
Conclusion
For a successful email marketing strategy, every business should consider the importance of email deliverability and focus on improving it with time.
Implementing the practices mentioned in this blog will significantly increase the chances of your emails reaching the intended recipients and deliver better user engagement.
