Email marketing can be implemented a few different ways. We can deliver a campaign to a small and highly segmented audience, or tens of thousands of customers. We work hard to ensure you adhere to the relevant data protection laws where you’re operating. Either you can build an audience and run campaigns focusing on customers or sales prospects, or you can buy data in and launch outbound sales email campaigns. We can implement both.
One of the advantages of email marketing is companies can quickly and easily benefit from sending hyper-personalized and targeted email messages. With segmentation, whether based on demographic data, or where customers or prospects are at in the sales/marketing journey, you can send them messages that are more relevant and therefore likely to encourage them to take action.
Compared to other marketing solutions, email achieves the highest ROI possible. Once you've got an audience subscribed to your emails, either because they’ve opted-in through the sales funnel, they're newsletter subscribers, or customers, emails generate an ROI of $42 for every $1 invested. All your expenditures are limited to paying for a mailing service and hiring a professional email marketing team.
Now more than ever, customers need to be kept informed, and given useful information and advice. At the same time, you can send them special offers and information that should encourage them to spend more. Once they're within an email database, it already demonstrates brand loyalty. Considering the highly personalized approach, you nurture your relationships and increase the probability of future purchase.
Like any marketing activity, email needs a strategy. Before going ahead, we work with you to set clear goals, select and set up the most useful tools and services, define the parameters for any segmentation, clean the database, and craft the message, schedule and workflow for the campaign that will be launched.
Our professional and experienced team of mail marketing consultants can write any email campaigns you need. Whether these are sales emails, one-off customer emails, whole sequences, newsletters, or anything else that will help you engage more effectively with customers, driving sales and revenue.
Drip sales campaigns are one of the most effective ways to keep prospects interested and engaged without bombarding them with follow-up emails. Instead of chasing prospects for a sale, you can give them something useful and interesting. We can work with you to establish the most effective automated sequence for your opt-in or data-base powered sales email campaigns.
One of the ways to make email marketing and sales even more effective is to automate aspects of the process. So when, for example, a new sales lead enters the funnel, they can be automatically added to a sales drip email campaign or newsletter, and CRM system. That way, they're getting something of value straight away, it’s keeping you on their radar, and increasing the chances a customer is going to go ahead with a purchase.
Every customer is unique. But you can’t send completely personalized campaigns to every single one. Instead, in email marketing, the best way is to segment campaigns to ensure groups of customers are receiving the same messages at the right times, in the right way. With segmentation, we can craft and schedule the most relevant messages to the audiences that will respond to them and take actions in the ways you need.
If you want peace of mind that your campaigns are working, we can provide an extra layer of insight with A/B testing. We can segment a percentage of your audience and then run A/B tests to determine the most effective and powerful messaging to get the results you need.
Whatever service you are already using, or want to use, we can get everything set-up and connected to any other systems you need for marketing. Emails can be connected to websites, to analytics, to automation systems, and CRMs. ReVerb gets it up-and-running smoothly, tested, and ready to roll once the campaign copy and marketing assets are produced.
We start our cooperation with putting the right strategy in place for your audience, aims, and goals. Designed for every client, our strategies help you achieve your goals and use email the most effective ways possible.
Our team of email marketing consultants will get everything setup, to ensure the campaign runs smoothly.
For however long a camping runs, we track and manage it completely, and look at the metrics to understand ways we can improve results for clients. We track all of the key metrics, such as open, response, bounce and click-through rates.