Maureen Brooks
Freelance Writer
24.08.2023
As an entrepreneur or business owner, you’ll want to sell as many online products as possible.
Thankfully, there are lots of big online eCommerce platforms that you can use to do this, with the two most popular options being:
For a long time now, there’s been an ongoing debate surrounding which is better: Amazon or eBay.
The truth is that Amazon and eBay both come with their own strengths and weaknesses — and this guide is going to take a closer look at them. We’ll consider the best features of every platform and define the winner.
Amazon vs. eBay For Sellers: The Best Features
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Global customers: Amazon ✓
When compared to eBay, Amazon has more customers.
Specifically, Amazon has 310 million+ customers, while eBay only has 135 million+. It’s clear who the winner is here, so most businesses choose Amazon over eBay based on this fact alone. Therefore, if you’re a business that’s looking to tap into a wider global audience, Amazon is the eCommerce platform for you.
However, you can’t just snap your fingers and start attracting Amazon customers straight away. Instead, you need to have an excellent Amazon marketing strategy so that customers can find your products and learn about your brand. This is why it’s a good idea to use Amazon marketing services. By handing over your Amazon marketing to the experts, you’ll be able to actively engage your target audience and send your sales rocketing, which is exactly what you want to happen.
Businesses don’t want to pay expensive selling fees when they sell products through a third-party platform. Otherwise, their profit margins take a big hit.
Upon comparing Amazon and eBay’s fees, Amazon is (again) the winner. Amazon’s flat fees and referral fees are cheaper, meaning you get to put more money in your pocket for each sale you make.
Currently, Amazon charges $0.99 as a base, then a small referral fee on top. Compared with most other major eCommerce platforms, this is extremely cheap, which is another big reason why businesses worldwide love Amazon.
Through Amazon, you have the opportunity to create your own online storefront. This is great for branding and helps convey your business’s style and personality.
With eBay, you can also create your own storefront when people click on your eBay business profile. However, there aren’t as many customization options, which is why eBay falls slightly short in this department.
Lastly, there’s the important topic of the user interface.
Amazon and eBay both have their own unique user interfaces. Both are high-quality, but it’s fair to say that eBays is slightly easier to use. As a result, customers have a smoother experience when searching for (and navigating) products.
Summary — Amazon Is Best For Your Business
Although there’s nothing stopping you from selling products on both Amazon and eBay, it’s recommended that (if you only want to choose one eCommerce platform) you go with Amazon. This is because Amazon has way more customers, lower fees, and also allows you to create awesome storefronts.
There’s a lot to like and very little to dislike with Amazon, so make sure your business starts selling through it this year.
