We’ve all stumbled upon a brand’s website, skimmed its content, loved what we saw, and then left without a trace.

This usually happens whenever signing up for a company’s newsletter feels like a treasure hunt. Hidden signup forms, no incentives, or perhaps a form that’s way too lengthy.

Now, think about your own brand. Is there a chance that your potential subscribers are experiencing the same? Could you be taking advantage of more opportunities to amplify your newsletter subscription count?

It’s a fact: Even though most brands struggle to boost their newsletter subscriptions, 74% of Americans are still actively signed up for at least ten newsletters. So, the people can’t be the problem if we have proof that they want it.

But there’s no need to panic. With the right mix of visibility, value, and a touch of creativity, we’ll help you transform casual visitors into loyal subscribers.

Let’s explore some game-changing tactics to ensure your brand doesn’t miss out on those eager subscribers any longer.

7 Tried-And-Tested Tactics To Skyrocket Your Email Signup Rates

1. Have a visible footer signup form on every page

The real estate at the bottom of every web page, often underestimated, can be a goldmine for newsletter subscriptions. Placing a signup form in the footer ensures it’s present no matter where your visitors navigate, giving them ample opportunities to join your mailing list.

Why does this tactic work?

• Consistent reminders
  Even if a visitor skips the header or misses a call-to-action in the content, they’re likely to encounter the signup form when they reach the bottom of the page. It acts as a gentle, consistent reminder that there’s more value to come if they subscribe.
• Universal accessibility
  Whether a user is on your homepage, browsing product listings, or deep-diving into a blog post, the footer remains constant. This consistency ensures that the opportunity to sign up is always within reach.
  
• Reduced friction
  Visitors appreciate simplicity. Having a single, familiar location for signups reduces the cognitive load, making the decision to subscribe easier.

Take a leaf out of Eachnight’s playbook. As a leading platform in sleep resources, they’ve nailed this tactic to perfection. No matter where you land on their site, from detailed articles like the “Best Mattress for Spinal Stenosis” to quick how-to posts, the journey invariably ends with a visible signup form in the footer.

It’s subtle, non-intrusive, and yet always there – a constant invitation for visitors to stay connected and receive more invaluable insights.

If you’re not leveraging this opportunity for newsletter signups, you’re missing out on a simple yet effective way to grow your subscriber list. Sometimes, it’s the small, consistent nudges that yield the biggest results.

2. Seal the deal with a downloadable resource

Everyone loves a little extra, especially when it’s something valuable and free. Offering downloadable resources is more than a tactic. By providing a tangible benefit in exchange for an email, you’re giving your visitors a compelling reason to hit the subscribe button.

The genius of this tactic is twofold: you’re growing your subscriber list with individuals genuinely interested in your brand, and you’re establishing your authority in the industry. 

Here’s how to get this segment right:

• Provide quality over quantity.
  The resources you offer must be of high value. Think about what your audience needs or struggles with and tailor your resource to address that. Whether it’s a guide, an ebook, or a checklist, ensure it’s something they’d genuinely benefit from.
  
• Make it stand out.
  While it’s essential to have quality content, it’s equally vital to showcase it prominently. Your audience should immediately recognize the value you’re offering, so don’t hide it away in some obscure corner of your website.
• Keep it relevant.
  Your downloadable resource should resonate with the broader theme of your brand. This ensures that those who sign up are genuinely interested in what you offer and not just the freebie.

eTraining offers a brilliant example of this strategy in action. As specialists in online workplace safety training, they understand the needs of their audience.

Right off the bat, below their homepage header, they present visitors with an enticing offer: a free resource that’s just a signup away. This not only demonstrates their expertise but also builds trust with potential customers.

So, next time you ponder over how to boost those subscription numbers, consider offering a piece of your expertise as a downloadable gem.

3. Make your signup form stand out

Sometimes, being discreet doesn’t cut it. Especially when you want to draw attention to something as crucial as a newsletter signup form. It’s a bit like setting up a shop – you wouldn’t hide your storefront in the back, would you? So why bury your signup form?

Let’s explore how to make that form stand proud and tall, ensuring your visitors don’t miss out. Here’s the blueprint to make it pop:

• Do some header magic.
  Placing your signup form in the header is like putting up a giant neon sign on the internet highway. It’s one of the first things your visitors will see, making it almost impossible to miss.
• Double the offer, double the fun.
  Including multiple signup opportunities can be very effective. If someone misses the form in the header, they get another shot further down the page. But remember, each call to action should be compelling and offer clear value.
• Throw in an incentive.
  We’re all naturally drawn to bonuses and perks. Adding incentives, like exclusive discount codes or a free ebook, can supercharge the appeal of your signup form.

Cold Plunge Facts, a website reviewing cold plunge products, is a stellar example. Visit their homepage, and right in the header, you’re greeted with their newsletter signup form.

But they don’t stop there. As you scroll, you’ll encounter another enticing section urging visitors to dive deeper into the world of cold plunge products. With promises of exclusive codes, intriguing updates, scientific insights, and fun facts, who could resist?

And right next to this element is the cherry on top – a free ebook that’s just an email away.

4. Leverage gamification for signups

Who said business can’t be fun? The power of play is undeniable, and when you merge that with business strategies, magic happens.

Gamification, the art of applying game mechanics to non-game scenarios, can turn a mundane task into an engaging experience.

Let’s dive into how you can infuse some playful spirit into your newsletter signups and win big. Here’s your game plan:

• Engage, but don’t intrude.
  Imposing tasks can sometimes feel invasive. But when it’s a fun game, the dynamics change. Ensure your game feels like a delightful interlude rather than a jarring interruption.
• Offer clear rewards.
  The player (or potential subscriber) must know what’s in it for them. Offering tangible rewards, like discounts or free shipping, can boost participation rates and incentivize signups.
  
• Keep it simple.
  The game should be easy to understand and quick to play. Overcomplicating can lead to potential subscribers bouncing off instead of signing up.
  
• Emphasize the fun, not the catch.
  While the ultimate goal is to get the email, the game should feel generous and entertaining. Players should feel they’re getting a great deal out of the interaction.

Dress Forms USA, a professional dress forms retailer, offers a masterclass in gamification done right. A visit to their homepage introduces you to an interactive “spin the wheel” game.

It’s in the form of a popup that invites you to try your luck. Visitors are naturally drawn to give it a spin, and the prospects of getting free shipping or a cool discount only sweeten the deal.

The clever bit? You’ve got to drop your email to join the fun. It feels less like giving away information and more like getting a ticket to an exclusive party.

5. Capture attention with contests and giveaways

Everyone loves the prospect of winning something, especially when the stakes are as simple as providing an email address. Contests and giveaways can be a potent catalyst for bolstering your email list, transforming passive visitors into enthusiastic subscribers.

With the right strategy, you’re not just adding numbers but building a community that will be eagerly awaiting your next update.

Use the following tactics to transform your contests into a subscription magnet:

• Choose a relevant prize.
  The prize should be enticing and, if possible, related to your brand or the interests of your target audience. This ensures you attract the right audience genuinely interested in your offerings.
• Lead with simplicity and clarity.
  The entry process should be straightforward. The fewer hoops people have to jump through, the more likely they are to participate. Also, make sure the rules, duration, and other contest details are transparent.
• Promote it widely.
  Use all your platforms – be it social media, your website, or even partnerships with influencers – to shout out about the contest.
• Follow up with value.
  After the contest, engage your new subscribers with valuable content so that they stick around even after the winner is announced.

We present a brilliant illustration of this strategy in action with Harpoon. This time-tracking and invoicing platform knows how to draw attention.

A visit to their homepage, and you’re met with an exciting opportunity: the chance to win a sleek crossbody bag. While the offer is enticing and captures interest, the genius lies in the simplicity.

Want a shot at the bag? Drop your email. That’s it – no fuss and no complications. While users sign up, hoping to win a trendy accessory, they’re opening the door to discovering the value Harpoon brings to their professional lives.

6. Build your list through a well-crafted loyalty program

Loyalty programs are a commitment to delivering consistent value to your most dedicated customers. When effectively paired with email newsletters, they can be a powerful tool to keep subscribers engaged, excited, and frequently returning to your brand.

We’ve got a roadmap on how to weave a loyalty program seamlessly into your newsletter strategy:

• Offer tailored rewards.
  Your rewards should resonate with your audience’s preferences. They could range from discounts to early-access deals or even exclusive content.
• Be clear and consistent.
  Highlight the benefits of the loyalty program prominently, ensuring subscribers are well-informed about what’s in it for them.
  
• Create streamlined and exclusive experiences.
  Make the signup process smooth and hassle-free. Offer conveniences like easy returns and receipt look-up to enhance the overall customer experience. Additionally, create a sense of belonging by offering members-only content or deals. This will elevate the perceived value of being part of the loyalty program.
• Add birthday and milestone treats.
  Celebrating personal milestones of subscribers, like birthdays or anniversaries, adds a personal touch and reinforces the bond with your brand.

Anthropologie, a clothing and accessories brand, sets the gold standard with their AnthroPerks loyalty program. This program is an all-inclusive experience for their members. It provides exclusive perks such as:

• $20 welcome treat arriving in the next month
• free shipping on orders over $50
• 20% off in the member’s birthday month
• early access to new collections
• members-only events and special promotions

All of that, and more, is neatly wrapped and presented in their newsletter, making every email a potential treasure trove.

Final Thoughts

The power of robust email marketing lies in its ability to create a community eager to engage, promote, and resonate with your brand.

Each of our tactics, designed to help you boost that list, sings its unique note. And when they all harmonize, you get a melody that resonates, delights, and keeps your audience coming back for more.

So, as you fine-tune your strategies, remember that at the heart of every successful email signup is value, trust, and a dash of creativity.

If you strive to optimize your website for conversions and take your email marketing to the next level, feel free to contact us for support. Our high-caliber experts will help you craft a full-fledged digital strategy aimed at generating qualified leads on autopilot.