Blogs are online platforms that act as digital journals or online diaries.

They allow your visitors to gain better experiences, find tutorials for different topics, and search for opinions about different things. In fact, if you’re a business owner and also run a blog, your chances of ranking higher increase by 434%.

They even allow you to include text, images, videos, and other elements that will enhance the dynamics of your information-sharing platform. But blogs also help you create your own online community. 

Here’s the deal! We’ve done thorough research and created a step-by-step guide that will help you create and maintain a successful blog. So, let’s learn more!

Simple Steps To Create And Maintain A Thriving Blog

1. Set a goal for your blog

First and foremost, you must come up with a detailed plan. This will help you make a clearer image of what you want to accomplish with your goal. To do this, ask yourself a few questions, such as: Do you want to monetize your blog, or is this only a short-term idea? 

If you want to monetize your blog, you need to research the most popular blogging topics and the best marketing strategy. However, if profiting from your blog is not your main goal, you can go for an informational one. Such blogs are ranked pretty high on popular search engines. 

2. Select your writing niche

Choosing only one area on which you will focus can be pretty challenging. There are numerous niches that your business can encompass, but here’s the kicker. You can write on various topics that are related to your main idea, but try to show consistency by focusing on a particular subject as much as you can. 

For example, if you run an e-commerce shop about technology, make your blog mostly about technological advancements, tutorials on how to use them, which one is the best, etc. Still, you can include articles about building an e-commerce website, choosing the right web host, or how being responsive benefits your business. 

Currently, food blogs have more than 50,000 monthly visits and are the most popular. After them come lifestyle blogs, travel, and art ones. So, if you’re a beginner, we suggest starting with something from these niches. 

3. Pick your blog’s domain

The domain name plays a significant role in boosting your online presence. Keep in mind that the domain needs to be simple and easily memorable yet reflect your niche. After coming up with a domain name, you need to choose a domain extension. 

We always recommend going for top-level domain extensions that will boost your search ranking, as well as your visits. People are more likely to open a website that ends on .com, .net, or .org than .surf or any other that is not so common. 

4. Go for a reliable web host

Web hosts take care of your blog’s performance. This is crucial as nobody wants a slow-loading site. In fact, one in four visitors won’t stick around if your website takes longer than 4 seconds to load. Also, fast pages contribute to the SEO. 

So, as Google and other famous search engines take your site’s performance very seriously, you need to go for a reliable host like Bluehost, Cloudways, DreamHost, or Hostinger.

5. Develop your blog

The first step in developing your blog is to use a reliable website builder, like WordPress, Squarespace, Wix, or Weebly. Due to this, you’ll be able to include all of the necessary elements in your blog. 

For example, you can use a pre-built template that is respective to your niche or include categories, plugins, various pages, and more. All of this improves the blog’s dynamics and visuals and also makes it look professional. Therefore, your visits and sales will definitely soar. 

6. Start writing

The first blog post determines the future of your progress. That’s why you need to research your topic thoroughly, make a strategy, understand your target audience, and find essential keywords. Due to this, you will be able to become widely recognized, establish a strong reputation, and improve your SEO. 

When it comes time for writing, you must try to provide the highest quality content. Organizing your thoughts, creating outlines, and structuring your blog will help you achieve this. In other words, the balance between quality and captivity is crucial. 

Aside from all of this, you should also add a personal dash. Luckily, there are now many tools, such as a handwritten signature generator, which allows you to develop and include your personal logo at the end of each article. 

7. Always optimize content for SEO

Optimizing your website for SEO is another necessary factor. Here are a few tips that will help you achieve this:

• Start by using keywords strategically throughout your article. However, it’s very important to avoid keyword stuffing, as Google will lower your website because of this. 
• Provide appealing content: Google is also interested in the whole content of the blog. Due to this, add alt text to your images, correctly use headlines, and keep your paragraphs short yet include everything that needs to be said. Also, pay attention to SEO elements, like meta descriptions, permalinks, and titles. 
• Optimize your blog for mobile phones: Two years ago, statistics showed that 54.4% of traffic comes from mobile devices. Therefore, your site should work on mobiles as well as on desktop platforms. 

8. Regularly post blogs

The initial part of your blogging journey is important, but so is the after-work. In order to maintain success, we suggest you stick to regular posting. The easiest way to keep the same schedule is to use a calendar app that will help you develop a scheme that fits your target audience.

However, there are even some plugins that will assist you in this process and help you monitor data. All of this will awaken different visitor expectations, so they will come back and check your blog pretty often. 

Conclusion

Blogging encompasses a lot of other things except just writing. You will basically need to plan carefully, dedicate yourself to this work, and put in a lot of effort. All of the steps that we’ve discussed in this guide should help you understand the blogging industry much better.  

But want to know the best part? From setting a clear goal to choosing your niche to optimize blogs for SEO, ReVerb has got you covered. Contact us for professional content marketing assistance that will take your blog to the next level!