Effective home remodeling marketing is key to your business’s success.

Along with informing prospects about your services, marketing helps establish your company’s brand identity. Marketing your home remodeler business enables you to reach a broader audience and increase visibility. Strategic home remodeling marketing helps generate a constant flow of leads that you can convert into paying clients while differentiating you from competing businesses.

Considering how saturated the home remodeling industry is, attracting and retaining customers can be challenging. However, implementing the right tactics can be helpful. Discussed below are six effective home remodeling marketing strategies for 2024.

Home Remodeling Marketing Strategies To Apply In 2024

1. Create a home remodeling website

Having an online presence is crucial for anyone working as a home remodeler. This is where a home remodeling website comes in. It makes it easier for prospects to communicate with your remodeling business via the site’s contact form or the phone number listed on the website. With a website, you can list all the services your home remodeling business offers, allowing prospects to easily see your offerings and decide if you’re the best contractor for their needs. It also allows you to:

• Capture leads: With a home remodeling site, you can generate leads by providing free consultations or estimates. Lead capture forms on your site allow you to gather contact details from potential clients and do follow-ups to convert them into paying customers
• Market your business cost-effectively: A website is a cost-effective way to market your home remodeling services to a broader audience
• Create a great first impression: Your site is usually the first impression prospects will have of your remodeling company. A professionally-designed website will give your clients a positive first impression of your business

With the help of this marketing for remodelers guide, you can learn more about the web design best practices to implement when creating your home remodeling website.

2. Embrace local SEO

In the competitive world of home remodeling, getting a prominent spot in the local market is crucial to attracting new customers and growing your company. Local SEO is an essential tool that enhances your visibility to prospects actively looking for home remodeling services within your region.

Optimizing your online presence to show up prominently in local SERPs ensures your brand comes to customers’ minds first when planning their remodeling projects. When implementing local SEO, consider:

• Claiming and optimizing your Google My Business (GMB) listing: The listing allows your home remodeling business to appear in local SERPs and Google Maps, which makes it a potent tool for attracting local customers. Upon claiming your GMB listing, verify it and complete your business information, including the name, address, phone number, business hours, and a comprehensive description of your remodeling services
• Use local keywords: Incorporate local keywords throughout your website and online content. Using the right local keywords significantly boosts the possibility of your business showing up in relevant searches

Ensure your site is optimized for local SEO to boost visibility in local search. 

3. Collect and showcase online reviews

Online reviews are a powerful marketing tool for home remodeling professionals. They:

• Provide potential clients with insights into the quality of your work and the customer service you offer, influencing consumer perception and driving business growth
• Enable prospects looking for home remodeling services to make informed decisions because they trust online reviews just as they would personal recommendations. This means a solid online presence full of positive reviews can significantly boost your credibility and capture more customers

Additionally, search engines consider the quality and number of online reviews when ranking home remodeling companies in search results. Remodelers with high-rated reviews usually appear more remarkably, increasing the likelihood of prospective customers contacting you.

4. Invest in PPC advertising

Pay-per-click (PPC) advertising for home remodeling involves creating advertisements on search engines, like Google and other platforms such as social media, targeting prospective customers in need of remodeling services. Your remodeling company only pays when somebody clicks on the ad, which makes it cost-effective. PPC advertising drives leads and traffic, particularly when seeking to capture local clients. Home remodelers usually experience challenges standing out in the competitive industry. 

With local remodeling companies fighting for customer attention, it can be hard for prospects to find and select your particular service among the several options available. Fortunately, PPC ads for home remodeling cut across the competition and show up prominently in front of clients when they require your assistance. Optimizing your PPC campaigns gives your home remodeling company immediate exposure, targeted reach, and measurable results.

5. Start a blog

Blogging allows you to share information regarding the home remodeling sector and industry trends and respond to questions from prospects. Adding a blog to your home remodeling site can help your business in various ways, including:

• Boosting search engine visibility: Google prioritizes sites that regularly publish new, valuable, and relevant content. Publishing new, SEO-optimized blogs consistently enables your website to rank high on SERPs, increasing organic web traffic
• Generating leads: When you publish high-quality content consistently, you attract prospective customer’s attention and can potentially turn them into paying customers
• Showcasing your skills: A home remodeling blog is an excellent platform for remodelers to display their work, share customer testimonials, and show what differentiates you from other remodeling companies
• Establishing yourself as an industry expert: By sharing valuable content, you can establish trust and credibility with prospects by showcasing your expertise and knowledge in a non-sales manner.

6. Leverage social media marketing

Social media is a powerful marketing tool home remodeling brands can leverage for business growth. Using social media to market your remodeling services offers numerous benefits, such as:

• Increased visibility: Social media channels offer a broad audience for home remodeling businesses to display their services, allowing them to reach prospects who may not have been accessible via traditional marketing methods
• Targeted marketing: Social media channels provide advanced targeted options, enabling home remodelers to tailor their advertisements to specific demographics, geographic locations, and interests, ensuring their messaging reaches the most relevant audience
• Engagement opportunities: Social media facilitates direct interactions with followers, fostering engagement and building trust. Through social media marketing, your home remodeling company can respond to feedback, share tips, and address inquiries, improving customer relationships
• Obtaining customer insights and feedback: Social media offers a platform for clients to share reviews, feedback, and experiences, providing valuable insights for service improvement and letting remodelers address issues promptly. This helps enhance customer satisfaction.

Conclusion

Marketing is vital for attracting new customers and growing your home remodeling business. Implementing effective home remodeling marketing strategies for 2024, including creating a website, embracing local SEO, showcasing online reviews, and starting a blog, can help ensure success.