If you’re new or aren’t following the latest trends in eCommerce, you may not understand all of the terms associated with your marketing and advertising.

You may have heard of Search Engine Optimization (SEO), pay-per-click, user-generated content (UGC), and more. An excellent application for your focus when increasing traffic to your store is targeting more organic traffic. 

So, what is organic traffic? And how can you get it to help your store?

Here’s the scoop on organic traffic and how you can generate and build substantial growth in your eCommerce store by using it in the best way.

What Is Organic Web Traffic?

Organic traffic for your eCommerce is when a person looking for something clicks through and gets to your site from a search result or platform, and you didn’t pay for the advertising. Programs, including Google Ads, appear when someone types a relevant term that matches your business, but search engines and channels can also showcase thousands of results that aren’t paid.

Organic traffic can also come in the form of unpaid when it incorporates the following:

• Direct traffic – someone types in your company’s URL or link 
• Social traffic – visits from social media channels and platforms
• Referral traffic – someone clicks through to your website from another website

Why Do You Need Organic Traffic For Your eCommerce Store?

Generating organic traffic, even without paying for it, is challenging work. But if you can take the time and effort to invest in doing so, you can create long-term success that generates revenue.

Here are some benefits of organic traffic for your business:

• You ascertain high-quality leads since these consumers aren’t being convinced by an ad but searching more specifically for your brand or products.
• Consumers have more trust and loyalty in e-commerce with an experience that doesn’t use paid advertising, which can help you stay ahead of competitors.
• Your business can be more stable if you don’t rely solely on traffic or sales through ad platforms, as you’ll have other means of bringing in traffic.
• You’re not paying per click, so if someone searching on the web clicks through to your website, you don’t have to pay for it each time.

It’s necessary to note there is nothing wrong with using paid advertising; you can do so in a way that yields more organic traffic. Utilizing a service like Pathlabs programmatic ad services can undoubtedly aid in driving traffic to your eCommerce site, using a less traditional method of buying ad space.

Organic traffic can help your long-term strategy and provide a way to bring in revenue without spending a lot of money upfront on ads.

5 Methods For Increasing Organic Traffic

You can use many methods to increase organic traffic, but whatever you utilize, you must develop a strategy to ensure its success. Here are five excellent methods you can start using now to improve organic traffic for your eCommerce store.

1. Optimize Your SEO

You want people to find your brand, services, or products efficiently, so you have to be at the top of that search engine whenever they are looking. Keyword research is imperative to find the correct terms and phrases that directly relate to your business.

Brainstorm a list of keywords based on your products, location, services, ideal customer interests, and more. Invest in a keyword search tool, like Semrush, to help you get measurable results and see what keywords work best for your offerings. 

These tools help you see how popular your search methods are with consumers. Ask questions to dig deep and compile a mix of many keywords to target, including high purchasing intent phrases and those with low competition.

2. Partnering

Partnering is one of the best ways to help generate leads and do easy cross-selling, and you can do this where it’s mutually beneficial for both parties. Other organizations within your industry also supply high-quality content, and you can create a partnership through blog posts that help build links to your site and vice versa.

You can also partner with non-competitive companies in a similar niche or that offer complementary products or services. For example, you can join together to create a giveaway or other cross-promotional activities on social media channels and platforms to generate excitement and get people to visit your site(s).

3. Social media

Speaking of social media, it’s an excellent way to garner unpaid, organic traffic, so it should absolutely be part of your strategy. Anywhere you can find target audience members, you can reach them non-intrusively and present your services or product value.

There are active Facebook groups for almost any interest your potential clients have. Instagram, TikTok, YouTube, and other channels are available for you to create posts, reels, videos, utilize hashtags, and more to draw in your audience and get them talking about your e-commerce brand. 

4. User experience

The goal of your eCommerce store should be to give the client the best user experience possible, which is part of increasing organic traffic. Incorporate necessary tools like a mobile-friendly site and quick load times so potential customers can easily use your store.

You may want to invest in tools like Google’s PageSpeed Insights to measure your site’s status and determine where improvements can be made. Reviewing key metrics and paying close attention to your store’s technical aspects can go a long way toward ensuring a positive customer experience. 

Another aspect of the user experience is security. Ensure your website has tools to guard against spam, malware, or other risks so customers feel safe when navigating it.

5. Analyze your store

One last way to ensure you’re working to boost organic traffic is by tracking it. You need to clearly understand what is working and what isn’t so that you can make adjustments as you go. 

Investing in some analytics tools, like Google Analytics, provides insight into how your marketing efforts are doing, and they can help break down where you’re getting the most traffic from (and where you’re not). You’ll have an understanding of what potential leads do once they visit your website and what they are the most interested in, and it will help you make more informed decisions on how you can monopolize and generate more sales!

Conclusion

The question isn’t whether organic traffic should be utilized but rather the best way to ensure it increases. Implementing marketing strategies that utilize unpaid avenues and reach prospective customers can make a massive impact on your bottom line and your business’s success.

Getting organic traffic isn’t easy, and it does take a lot of effort and work upfront, but the payoff can ensure that you keep consistent and loyal customers for years to come!