In today’s world where every other thing is led by technology, it’s a need for businesses to seek new ideas.

Businesses that follow innovative ways easily captivate their audience and can achieve higher sales than usual. The introduction of Artificial intelligence (AI) in the digital marketing world is the most effective approach. 

Artificial Intelligence has enabled businesses to tailor their approach according to the needs of the world. From content personalization to prediction analytics, AI has become important to marketing and customer engagement. This evolution in marketing strategies is redefining the way customers engage with the brand.

What Is AI In Digital Marketing?

AI in digital marketing is the use of Artificial Intelligence (AI) to plan, implement, and optimize a company’s profit. These days AI is taking prevalence in various fields besides business, for example, education and business.

AI in marketing aims to improve the ROI and performance of marketing campaigns and reduce efficiency and cost.

According to an article on Hubspot, the top 3 uses of AI in digital marketing are: 

• Data analysis/reporting 
• Market research
• Content creation

 Effective AI-Powered Digital Marketing Strategies

Read ahead on some of the most effective AI powered digital marketing strategies being used in the present times.

1. Content personalization

The most effective marketing strategy is content personalization. With the use of AI algorithms, businesses can easily analyze huge datasets to form personalized profiles of the customer. This used to be time-consuming before the advent of AI. These algorithms help in understanding consumer behaviors and preferences. It also allows businesses to create content that can fulfill the needs of customers.

Targeted content creation is tailored according to individual tastes and interests. Whether it’s recommending brands based on the history of purchasing or advertising through email, social media, etc., content personalization has boosted customer engagement.

An article on GeekWire claimed that Zillow saw a significant increase in their business. They have implemented AI-driven content optimization strategies to improve search engine rankings and user engagement. 

AI improved so much for the company, from creating dynamic content and location-based SEO strategies to finding the right customers and offering content based on their profiles. This improves the level of customer engagement and retention in the long term.  

2. Email marketing campaigns

AI is playing a huge role in marketing brands digitally. Nowadays, AI-driven email marketing is being used by businesses through its machine learning algorithms. The goal is to have the marketers spend less time researching and brainstorming on which customers to engage with and how often. AI-based personalization has made it easy to sift and sort.

This strategy easily automates and optimizes every step of the customer journey. From huge content generation to segmentation, AI streamlines the email marketing process. It also ensures that every message resonates with the said recipients. It has also made it easy to timely deliver content. Plus, the content relevance leads to maximum sales. This has also boosted customer retention too. 

3. Customer experience

By predicting and meeting customer needs, artificial intelligence (AI) is playing an important role in improving the customer experience. Through AI, businesses can analyze consumer behavior, navigate the trends, and handle customer issues beforehand with predictive analytics. 

With AI-driven recommendation engines, digital marketers can provide customized product recommendations, which encourages sales. Moreover, real-time review analysis powered by AI gives brands the ability to assess consumer input, facilitating prompt answers and ongoing development. 

One example that can be seen of this is with the brand Optimum which is making it easy for its Spanish customers to engage with the brand and build a customer relation. It offers customers the same service modes that it does for English-speaking customers, i.e. agents who provide services in Spanish or 24/7 AI chatbots that answer queries in Spanish language.

With services from Optimum en español, customers who are native speakers of Spanish can engage with the company better, find their preferred services, and feel important to the brand with their efforts. They also leave their profile data with the company for future segmentation and other promotional deals for the Spanish customer category. Overall, this adds to a positive customer experience. 

3. Social media management

As we all know, social media is a powerful platform for every business. Social media is important if any business needs to improve its brand visibility and customer engagement. Various tools can help manage social media accounts of brands to analyze social data, identify trends, and customize the content that eventually leads to maximizing customer engagement.  

Some AI tools used for social media management are:

• Hootsuite: Generates new post ideas to keep the engagement going.
• Buffer: Uses AI to tailor content across platforms.
• Content Studio: Monitors popular trends and influencers on Twitter and Instagram to build engaging content.
• Flick: Helps the brand turn content ideas into engaging posts.

4. Marketing automation

Artificial Intelligence in marketing is boosted by the help of marketing automation. Through this feature, businesses can save a vast amount of their time. It works based on automating those operations that are common and repetitive. 

Automated AI marketing tasks can improve productivity and produce great outcomes. This automation can evaluate leads and foster automation for different marketing platforms, such as emails, social media, etc.

5. Media buying

AI has changed the whole media buying process by automating the purchase of ads and their selection across digital platforms. 

By analyzing machine-learning algorithms and using real-time data, AI media buying platforms can easily optimize ad placements. This media buying process helps digital content reach the right audience minimizes the cost but maximizes ROI (return on investment).

6. Customer Relationship Management (CRM)

CRM is an essential aspect of fostering customer relationships and ensuring their long-term loyalty. AI-powered CRM platforms help digital marketers leverage predictive analysis that helps brands communicate better with customers. 

Businesses can provide customized propositions and suggestions to each consumer by customizing their approach based on the analysis of past data and interactions. AI-driven CRM tools help streamline sales and improve connections with consumers.

7. Use of AI tools

Artificial intelligence (AI) tools include chatbots and virtual assistants, which are essential sources for digital marketers who want to improve consumer interaction with their brands. These AI-powered tools allow quick responses to client queries, enhance consumer interactions, and provide various suggestions to customers. 

It helps in resolving customer issues, facilitates their purchase, and gives them guidance on any specific product from their brand. Every AI tool offers customer support that enriches the overall customer experience.

Conclusion

In conclusion, AI-powered marketing has shown a huge shift in customer engagement that has enabled businesses to deliver personalized experiences. From content personalization and automated marketing strategy to predictive analytics and media buying, AI helps digital marketers connect with their customers and foster lasting relationships.