Things To Learn From Marketing Strategies Of Three Market Giants
Josh Walker
Freelance Writer
24.08.2022
Successful business promotion and development begins with a top-quality marketing strategy.
An excellent marketing strategy helps you define your company’s fundamental and sustainable marketing goals and directly influences your overall business success. So, it needs to be developed carefully.
The best way to do this is to take motivation and ideas from the most prominent marketing strategies of market leaders.
This guide will give you a deeper insight into the secret ingredients of the market giants’ winning marketing strategies and what you should learn from them.
Let’s get started!
Learn From The Greatest Brands: Their Pro Marketing Tips
Samsung has achieved the topmost position among the best-selling electronic brands in the world. It means that there is something in its marketing toolkit that makes it unbeatable. Hence, you should learn from this market giant.
Remember, this brand did not gain popularity overnight. Instead, it took a lot of time and hard work to prove itself a market leader.
To have a deeper insight into the detailed analysis of the company, you can read the Samsung Electronics case study. It will help you better understand the core marketing strategies of Samsung.
This case study highlights how Samsung has implemented marketing strategies to strengthen its position in the marketplace.
In addition, the case study also discusses how Kim, Samsung’s Chief Marketing Officer, has built his influence in the company.
Things to learn from Samsung’s strategy:
Pocket-friendly prices
If you want the maximum number of people to buy your products, you should set the right price for them.
With that in mind, Samsung compels more and more people to purchase its electronic devices by offering reasonable prices.
This brand lowers its prices as soon as the latest model steps on the market. In this way, it stays on the top of the game.
Eye-catchy ads
In this digital era, you have to create eye-grabbing visuals to win consumers’ attention. Keeping this in mind, Samsung produces top-level and highly-attractive ads.
These days, crafting ads to represent your product does not actually work. This brand knows this pretty well.
Samsung knows that consumers need something innovative to be convinced. So its latest home appliances and smartphones depict fantastic empowerment elements.
Discusses competitors in its ads campaigns
Most often, business owners do not want to discuss their competitors in their ads. Undoubtedly it’s a risky thing. However, this tactic can provide oxygen to your marketing strategy if it is done carefully.
Thus, Samsung discusses its massive competitor, Apple, in its ad campaigns to present its mobile phones in a better way.
Whether you are a foodie or not, McDonald’s is one of the most famous fast-food giants across the globe.
It’s the best example of a business that has effectively used marketing to achieve competitive growth.
How did this restaurant skyrocket its sales and show international domination?
Below are a few cornerstones of McDonald’s marketing strategy that you should consider and learn from.
Things to learn from McDonald’s strategy:
Maintains consistency in everything
As a globally recognized brand, it maintains consistency in its services. Regardless of its location, you will have the same experience in all the franchises.
From the hamburger’s wrapper to the coffee stirrer, everything is the same. In simple words, it has the same quality parameters across all locations.
Is open to trying new things
Customer preferences always change.
McDonald’s stands still and constant in physical appearance and quality standards. Not only does it keep its customers happy, but it also tries to form a strong bond with them.
It takes full advantage of its Salesforce Social Studio and engages customers in new appealing ways.
For example, recently, it has made a new change with breakfast-all-day service. So, people can say goodbye to all the late-night cravings.
Creates unique proposals and marketing campaigns
McDonald’s also strives to create brand new campaigns that other companies do not even think of. That is how its McFlurry addition drove great and long-term success.
Moreover, the Monopoly of McDonald’s generates matchless results. So, it runs this promotion annually.
As a leading brand in the athletic industry, Adidas crafts top-level marketing strategies. That’s why many newbie business owners try to follow Adidas’ impactful techniques.
To meet its marketing goals, Adidas follows two core principles:
Remains open to innovation
Strengthens relationships with customers
Things to learn from Adidas’ marketing strategy:
Appealing tagline
“Adidas is all in.”
This simple but iconic slogan tells people what the brand is actually about and makes Adidas easy to recognize. In addition, it also defines the core values and vision of Adidas, which helps the brand to build strong bonds with customers.
Builds a strong social media presence
Adidas has a solid digital media presence, especially on social media platforms, and sustains its position through outstanding social media campaigns.
Empowers women
Along with attracting male consumers, Adidas also wins female consumers’ choice by investing in women’s goods, including shirts, tights, trousers, and running footwear, and reinforcing these sales with touching ads.
Most importantly, Adidas has also selected a women’s team worldwide to inspire and uplift women. In this way, the brand motivates women to bring sports and games into their daily lives.
Conclusion
There you nailed it: “Things to learn from marketing strategies of three market giants.”
Analyzing these three leading brands’ success tips will help you develop a powerful and effective marketing strategy for your business.
Want to generate a killer marketing strategy that will skyrocket your sales and create significant buzz around your brand on the market? Contact us and get professional assistance from ReVerb’s top-grade marketing strategists.
