The beer and beverage industry has recently attracted some attention thanks to consumers’ increased preference for craft beer and exotic beverages.

As a result, every town now boasts several breweries, with statistics indicating three new breweries for every one that closes. 

This growth in the craft beer and beverage industry means businesses must work harder to stand out, with online marketing being the most effective and affordable option.

Let’s consider some effective ways to stay ahead of your competition by leveraging the online space in your marketing.

The Most Effective Marketing Strategies For The Beer & Beverage Company Promotion

1. Leverage the power of online discoverability

If you are in a new town and looking for the best barber shop, the first place you go is on Google and type barber shops near me. The results offered by Google do not happen by chance. The business people behind those businesses set the businesses up to appear in the searches, and you could do it too. 

One of the easiest ways of doing it is creating a Google Business Profile, which gives you a chance to appear in searches of beer lovers looking for a place to enjoy craft beer and exotic beverages. 

Besides a Google Business Profile, you will want a website where your potential customers will land once you reach them on whatever channel. You will need to ensure that your website is optimized for local searches and keep it updated with helpful content to improve its ranking potential, which means increased sales.

2. Be active on social media

The concept behind the first social media platforms was to connect peers. But that has since changed to making social media one of the most effective tools in marketing. Statistics show over 70 percent of Americans are on social media. 

The numbers are even higher when you consider your craft beer target demographic. So it makes perfect sense to be on social media as a business person. 

Social media lets people see what you are all about, so you may need to post up-close shots of your products, behind the scenes of your business, and your patrons having a great time. It is also a great way of announcing events and offering you specific dates. 

3. Showcase photos of the production process

Beer enthusiasts want to consume beer because they are sure of its production processes and that it uses the proper ingredients. When deciding on the photos to share with your audiences on social media and your website, focus on the photos of your production processes from grain selection, malting, mashing, hops addition, boiling, hops removal, fermentation, and everything in between. 

There could be some little deviation in the process depending on the types of ingredients you choose to use. For example, the last year has seen an increased use of SPECTRUM, a hops-derived product, instead of traditional whole hops, hop pellets, and dry hop aroma oils. 

The thickness of SPECTRUM is quite substantial when kept at room temperature, so you may want to increase its viscosity. The best way to do this is by warming it up using a little warm water or wort before pouring it on the tank while all the time taking pictures and sharing information on its use with your audiences.

4. Monitor and optimize reviews

Your reviews are one of the things your audiences will look at before visiting your location, and the more positive they have, the more convincing your business will be. 

There is no way of getting positive reviews without quality products and service delivery. So you have got to work on quality first. If you have a Google Business Profile, which you should, you could ask happy clients to add a review there. 

Other review websites like Yelp allow customers to leave their sentiments about a business. You may not have much control over what a customer says about your business, but how you respond to negative and positive reviews can make a huge difference. When handled right, you could even convince a disgruntled customer to change their reviews, for example, by offering to compensate for their poor experiences.

Conclusion