Marketing data is essential for every company.

It helps you understand the preferences of your target market and includes various information, such as customer email addresses, banking information, and recordings of sales calls and transcripts. 

Marketing data can also provide insights into your consumers’ purchasing behavior and how they use your products.

You can use all this information to improve your marketing strategies and ensure your campaigns resonate with users’ wants. 

However, cyberattacks can affect the safety of your marketing data. What are the potential threats, and how can you avoid them in your organization? Read on. 

Cybersecurity Threats That Could Endanger Your Marketing Data And Why You Should Protect Them

For example, a team member may accidentally click on a phishing scam, stealing your trade secrets. It can lead to trademark infringement, where the cybercriminal uses your brand for illegal activities.

In such cases, using data backups with the help of information technology or IT support services can save your company from possible financial loss and legal issues. You can also protect customer information, safeguard the brand, and save time and money from re-creating marketing campaigns. 

Here are four reasons why backing up your marketing data is a must: 

1. Avoid losing customer information 

Before collecting data from your consumers, you promise to protect it with a privacy policy. Now imagine what happens if you lose their information. 

Here are some examples of the consequences of losing customer data: 

• If your database is lost or corrupted, recovering all the information takes months or even years. Most companies never recover after their databases go down due to viruses.  
• If your database is stolen, you’ll lose customers who may never return because they no longer trust you, especially if you have sensitive information. 

Losing customer information can be a massive blow to your reputation, causing the loss of your customers. For example, if they bought something using their credit cards and you stored that information in your database, they may stop buying from you. Evidently, they want to avoid identity theft or fraudsters trying to impersonate them using their credit history.

You can mitigate risks by implementing data loss prevention strategies using data backups with the expert assistance of IT consultants at Attentus or similar ones and simplify database management with an intuitive graphical interface for firebird client. These experts can advise you on how to store customer data in an off-site location. They can also teach you how to recover it if anything happens to your system.

2. Remain compliant  

Legal enforcement agencies like the Federal Trade Commission (FTC) require companies to regulate how they collect consumer data. They also expect marketers and entrepreneurs to keep their data safe and secure. Failure to comply with these requirements can lead to lawsuits or even prohibit their online stores from operating.  

To stay compliant with legal guidelines, backing up your marketing data is imperative. You can start by creating policies on handling and storing customer data. You can choose cloud storage, an online backup service, or a network-attached storage (NAS) device. Abiding by the law can help you safeguard your customers’ sensitive information. 

3. Avoid re-creating campaigns 

It takes time and effort to establish marketing campaigns from scratch. It involves ensuring your objectives resonate with your goals, setting a budget, and researching your target market. These steps are all time-consuming and costly. Now, what if you lose this file? You’ll start from scratch, costing you money and resources. 

You can restore your data immediately if you have backups. All you need is to access your backup files from backup software, an external hard drive, or cloud backup services, and you’re good to go. Instead of working from scratch, you can continue where you left off and avoid wasting valuable time and money. 

4. Restore data during a disaster  

Data disasters impact businesses as they disrupt continuity, cause downtime, and increase recovery costs. A disaster can be a sudden power surge, flood, fire, ransomware, or server failure. And if it affects your marketing data, the repercussions are much worse than productivity loss. You may lose a fraction of your revenue and consumers, affecting your brand reputation. 

Recovering from any data disaster is easy with regular data backups. Also, a disaster recovery plan is essential to address these eventualities and recover data immediately. It may contain contingency solutions for your marketing tools, such as web servers, databases, and application servers. 

Here is a list of features to help you create a disaster recovery plan: 

• Include authorized personnel responsible for executing the plan. 
• Goals should include the recovery time and recovery point objectives. 
• It should have disaster recovery procedures, such as last-minute backups and eradicating cybersecurity threats. 

A disaster recovery plan makes restoring all marketing components possible in any adverse scenario. 

Conclusion

If you have a small business, safeguarding marketing data with backups is necessary. It provides efficient recovery from failures and disasters. It can also protect confidential information like customer information and trade secrets. As a result, data backups can help prevent revenue loss from downtime.  

You can remain compliant with consumer data privacy standards by having data backups. Furthermore, you won’t have to re-develop marketing campaigns from scratch in case of file deletion. 

You can quickly access your backups instead of wasting time and money. Your business can focus on improving its data infrastructure instead of spending time recovering from data loss incidents.