In general, if you describe the process of blogging, it’s the writing of unofficial articles on various topics by a knowledgeable person or brand. 

Many people believe blogging is less relevant than before, and you can post something only in the case of news from your products or services, but it is not. 77% of internet users read blogs which means blogging is a super popular direction. This activity has many perspectives and advantages, which we will discuss further.

5 Crucial Reasons Why Blogging Matters

1. Blogging drives traffic

When a company begins to publish blogs actively on various topics, it increases the number of its potential customers. After all, blog articles are an excellent way for people to get to know your project. Adding a blog to your marketing strategy not only improves visibility but also establishes authority in your niche.

Let’s see how it works. Suppose a person belonging to your target audience has a particular request and is looking for it in a search engine. For example, they google ‘things to do before starting a business.’ Here they might land your article on this topic, where everything is clearly and qualitatively explained. 

Accordingly, with a great SEO content strategy in place, you can rank your blogs higher in SERPs, and more people will visit them.

2. The obtained traffic can be converted into leads

After attracting a new audience, you must do everything possible to turn them into potential customers.

Of course, in the most natural and non-obtrusive manner. This is where call-to-action (CTA) buttons work best. A call to action is a marketing term for any design that prompts an immediate response or drives a sale. 

For example, in your article, you talk about “business analysis services,” and you review different options for cost change depending on your needs. It would be effective to give a simple appeal in words or phrases like “download,” “learn more,” free offers, discounts, to your mailing list, subscription options, etc.

Another option for using the CTA strategy is when the user finds a link to another article or a related topic in one of your blog posts. In this way, the user will spend more time on your website and will be able to better familiarize himself with everything that inspires trust in the future.

3. Blog content can be used on different platforms

By engaging in blogging and investing resources there actively, you will contribute to the development of the website and all your sites in general. Let’s figure out why. 

You wrote a valuable blog article, which started to be in great demand. After that, you understand that with this material, you can go to, for example, Instagram, YouTube, or even record a podcast. There are many options now. 

Reproducing the entire article is unnecessary, but some parts can be curated. Generally, a report is a resource, primarily if you have worked well on it.

4. Blogging helps nurture relationships with clients

People’s psychology works in such a way that they are ready to buy a product or service from someone they trust and know. Remember the last situation when you were looking for a product and to whom you turned for advice? 

There are two options: ask your friends or acquaintances if they know where you can find this quality product. The second option is to remember what you read and subscribe to one interesting blog that often gives reliable and valuable advice, and then you search for this product.

Articles are an excellent way to give the user helpful information in an informal way with vivid examples and links to proven sources. But also consider that in addition to the great content of the website, its error-free operation is also essential. 

For this, it is worth hiring the best dedicated development team, which will be able to configure the website so that the user experience is as comfortable as possible. Furthermore, if people understand that you tried, the level of trust in you as a brand will increase and, with it, recognition.

5. Blogging opens up networking opportunities

Blogging is a long-term and systematic process. The more cool content you have in the form of articles and various interactive content, the greater the chance it should become widespread. Popularity immediately means the possible involvement of famous people and professionals in their fields. 

This way, you can invite them for an interview to cover a current topic or reporters. Journalists will provide you with exciting material. That’s how a good and well-organized blog allows you to open many opportunities for your business.

If you’re looking to expand your audience further, offering diverse content, such as the opportunity to learn English online, can attract a broader range of readers and followers.

Conclusion

All in all, blogging is still a relevant and popular way to promote your brand and engage with potential customers. By investing in a robust SEO strategy and content marketing tactics, your blog can drive traffic to your website and ultimately convert visitors into leads.

Additionally, blog content can be repurposed for other platforms, further increasing your brand’s reach. Finally, blogging can open up networking opportunities and help nurture relationships with clients, making it a powerful promotional tool for any business or individual.

Working with ReVerb, a professional content marketing agency, will help you make the most of your brand promotion through exceptional blogging services.

Author Bio

Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, and tech & business consulting.