The average eCommerce conversion rate falls between 2.5%-3%, depending on the industry you belong to. It is the most crucial metric that you must monitor and track to gain exponential growth in your eCommerce business.
Gone are the days when people shop through websites from the big screen. With the increasing number of mobile device users, eCommerce mobile apps are influencing the market because of their feasibility and instant accessibility compared to traditional online shopping.
Unfortunately, the market is encountering a lower conversion rate on mobile apps than desktops. This is unfavorable for eCommerce business owners to cope with these challenges because the shift in device usage has impacted user purchase decisions.
But the hack is an optimized, state-of-the-art mobile app that can be a game-changer!
Every mobile app development company in Florida and across the US is highly invested in creating a future-proof mobile app development for eCommerce that delivers exceptional user experience, turning visitors into potential buyers. The more you get potential buyers, the more chances you have to increase your conversion rate.
In this blog, we will discover why conversion rate matters and how to increase eCommerce conversion rates with mobile apps. Let’s start it before further ado!
The percentage of users who complete your desired action within the app is called the app conversion rate. For an eCommerce mobile app, the desired action is when a buyer has completed the purchase with payment and is now waiting to receive the purchased product or services. Once the customer makes the payment, the conversion is finished!
A good conversion rate is a parameter that measures the success of your business growth. To calculate it, apply this formula.
Total Purchase From Mobile App / Total Number of App Visitors x 100
The total purchase from the mobile app and total number of app visitors can be obtained from your mobile app analytics to track the progress of your eCommerce app. The conversion rate from diverse channels such as websites, mobile apps, and social media helps you understand how far you reach in your growth matrix, identify areas of improvement, and calculate your return on investment. This is the sum up of why you need an improved conversion rate from your mobile apps. It has a crucial role in your business’s collective conversion rate.
In eCommerce mobile app development, minimal to optimal elements can affect the conversion rate. From user experiences to multiple payment options and many other things, we can flawlessly build effective strategies to improve engagement and conversion rates. Let’s uncover how you can optimize your conversion rate to get the most out of your eCommerce app.
In eCommerce mobile app development, the rule of thumb is defined as the practice of designing user interfaces as per the thumb movement and accessibility. It is all about placing elements in the accessible areas where the thumb naturally reaches for easy-handed navigation.
For example, the hamburger menu and the tab bar are the ideal approaches to making important categories accessible with a clutter-free user interface. Not only menu bars but also how you navigate through different pages, placement of promotional content, and display of product images and descriptions matter a lot for staying user longer and completing the purchase.
Throwing images randomly into your eCommerce app is not enough to grab user attention and engagement. In order to emerge as a successful brand, you must be more particular about visual hierarchy, including size, color, contrast, alignment, proximity, typography (font weight and size), white space, and position within a design. Focusing on visual hierarchy plays a vital role in guiding the user’s eye, helping them access important things quickly. Following the F and Z design patterns is ideal for creating a logical user guide.
Be aware that once a slow load, your visitor may be gone! Focusing on the speed and performance of your app can greatly impact the conversion rate. Here are a few tips that will help you to optimize app speed and performance. It may include minimizing image sizes by compressing them, implementing lazy loading to only load content when needed, optimizing database queries, reducing unnecessary network requests, and regularly analyzing your code for a performance bottleneck.
The engagement rate of push notifications has been observed at 88%, majorly influencing the eCommerce conversion rate. Push notifications are the messages users receive, even when the app is not open or used. These messages can be promotional offers, reminders of abandoned carts, location-specific updates, highlights of new arrivals, and order-related information. Additionally, push notifications can be hyper-personalized by understanding individual user behavior based on user preferences, demographics, and actions.
Minor things matter, just like fonts. The appearance of your content, image placement, and style must be synced to deliver an easy-to-read experience. You may encounter differences in font size and style on multiple devices, such as desktop and mobile, and there is a reason for that. The user interaction for both devices has an outrageous look and feel.
The preferred font size of desktops is 24px, whereas the mobile screens are 16px for a more readable and user-friendly experience. Focusing on font style and size seems minor but highly impacts customer conversion. Make sure to use a coherent font style with adequate spacing between lines. Using bullet points, headings, descriptions, and white spaces provides an amazing scrolling experience throughout the app.
For eCommerce, infusing online payment options is compulsory to provide ease of shopping to the users. Multiple digital payment gateways can improve an eCommerce conversion rate by giving buyers flexibility in opting for options they like.
In case you do not incorporate digital payment options, you will be given opportunities not to complete the purchase. To smoothen the final stage of the sales funnel, the checkout process should be very quick. Enabling auto-fill functionality to automatically feed the details to save time and hassle-free the payment process.
The immense demand for infusing AR/VR functionality into the app delivers an exceptional personalization experience. For product-based eCommerce stores, the AR/VR functionalities allow users to try products virtually. For example, an online furniture store with AR/VR functionality provides a 360-degree view with a real-life experience of how furniture looks.
Similarly, a cosmetic-based eCommerce store allows users to put on makeup to avoid misconceptions regarding shades that match skin tones. This functionality improves user experience in your app and ultimately increases the conversion rate.
Building your app with the perspective of solving user problems is the best hack to win in your industry. Always consider user pain points and build apps that resolve real-world challenges. The major challenge for eCommerce shopping is to access support and assistance to resolve customer queries and other matters. Embedding an AI-based chatbot within the app is highly recommended to deliver 24/7 assistance.
AI chatbots can entertain and engage all customers at the same time. No matter where the user comes from and when, an AI chatbot is highly trained to respond to user queries, such as order tracking issues, product queries, and other information. The instant resolution to your customers delivers an exceptional experience, directly increasing the conversion rate. The instant you treat and engage your customers, the better you improve your eCommerce conversion rate.
All the above points are highly associated with delivering convenience and ease to the users, ultimately impacting the user experience. Improving user experience is not a one-time task but a continuous process that keeps your app alive in the long run.
The more you work on user experience, the better you convert prospects into potential buyers. From infusing personalization to incorporating advanced technologies, maintaining user experience must be the top priority to capture a larger audience, retain existing customers, and improve the eCommerce conversion rate.
Using the above hacks, you can improve your app engagements, user experience, and retention rate, comprehensively improving your eCommerce conversion rate. With the emerging trends of eCommerce mobile app development, the eCommerce industry has to be parallel with innovation and creative strategy.
Implementing trending and advanced solutions makes your app more competitive, meeting all users’ expectations to fulfill market demand. Let’s transform your app functionality and features to improve not only user experience but also conversion rate.