Marketing your company’s brand on social media has become crucial to gaining exposure and expanding your customer audience.

Without a proper brand image, your business will fall into the unknown realm of organizations that can’t seem to break into the mainstream.

There are a few factors that sustain the importance of a brand image. First, the high-tech era made scrolling and swiping part of one’s life, so the average daily time spent online will be about six hours in 2023, according to Statista. Secondly, many users pay close attention to what brands speak to them the most, whether they’re doing a personalized email campaign or a funny social media post they want to engage with.

Therefore, branding your business and offering a clear visual representation is vital for gaining exposure. So, here’s how to do it.

What’s Your Mission?

Defining your company’s mission, regardless of the industry, should be the first step before continuing the branding strategy. For example, Facebook’s mission is to connect the world more, while Microsoft envisioned its goal to help individuals and businesses reach their potential with technology.

Hence, your mission is defined by the people you want to serve, the company’s actual operations, and your approach. Let’s say you own an online video lessons organization and want to help students ace their tests. In that case, you should create a slogan and a visual representation that feels closer to your goal and stick to it for the long term.

What Are Your Goals?

Besides the general mission, you may want to achieve some goals for the long term. Ideally, you’ve already secured some short-term objectives, such as creating a website or a newsletter. However, long-term goals are as important because they can better shape your brand image.

So, whether you want to expand your business overseas, launch new products in a particular time span, or increase your social media presence, these elements will become part of your brand. Still, remember that new goals lead to new challenges, so always be aware of data safety. Whether a small business or not, you can be the target of a data breach, from which you could claim compensation on https://www.how-to-sue.co.uk. 

How Can You Improve Your Content?

Your media content is one of the most critical factors in creating an impeccable brand image. Videos, blog posts, and case studies can make you recognizable on the market because they allow clients to engage with your content and core missions.

When polishing your content, it’s best to look at trends and introduce some pop-culture references among posts, primarily if your target audience consists of youngsters, because they’re most likely to share them with their friends. Regardless, if your posts are well-anchored into reality and can reflect the present, this can show you’re up-to-date with the latest world problems and are able to understand your customer behavior better.

What Should Your Brand Voice Sound Like?

A brand voice is a company’s “personality.” Hence, it makes the business more or less friendly, fun, or serious, so it should appeal to the right audience. You can ask yourself some questions about your current brand voice and see where it takes. For example, “Is the company’s brand voice unfriendly or pretentious?”

You may also strive for an authentic voice in your posts, which can be analyzed by a few characteristics that speak out to you the most. You can take the example of Spotify, which leverages a casual and friendly voice, while Fenty Beauty is more direct and bolder. Fixing these features of your company voice will help customers identify with it and, therefore, turn to your company’s products against the competition.

What’s Your Competition Doing?

If you want to beat them, join them. Seeing how your competition handles the brand voice issue will help you find a way to achieve it, especially if you’re a small business. Of course, that doesn’t mean you can copy their strategy, but if you consider the information valuable, there’s nothing wrong with taking a peek.

In some cases, you can approach some posts and marketing ideas that go right against the other competitor. For instance, Apple and Samsung always play cat and mouse, as the audiences are also split by their strong opinion on the best product. While Samsung is considered affordable and qualitative, Apple is seen as more high-tech and innovative. The fight will never end, but the brand will remain renowned.

How Can You Take Advantage Of Your Brand Voice?

Now that you’ve established a certain brand voice, you must stick to it and revolve your posts around it so they feel credible and human-like. This implies using your brand voice in all social media posts, whether videos or texts, to engrain the idea surrounding your business.

You can take the example of Duolingo on TikTok. Although the company helps people learn new languages and is professional in its app and desktop approach, it has created an entertaining idea for Duolingo since the bird always seems to threaten people if they don’t finish their language lessons.

The idea became a huge hit when the company got the idea of how people perceive their application, which is also part of media listening, a strategy in which companies gather all sorts of information on the internet and use it to develop a marketing strategy. It has been proven to be one of the most efficient methods to gain exposure and make people engage with a business, so it offers valuable results in no time.

Conclusion

Brand marketing is the strategy of creating a specific image of a business, whether visual or written, that people remember. It involves establishing a brand voice, such as friendly or bold, and it makes the company stand out from the competition, especially when incorporating your goals and mission into the strategy.