Businesses are using all the possible sources to collect new and rich data or buy sets of data about B2B leads. 

That’s when the companies realized they could create a database of B2B leads from LinkedIn. 

The platform is filled with rich insights that can be used to enlighten about market trends before they blow up or to create triumph business strategies. Read this guide to find out how you can make the most of LinkedIn B2B lead databases.

What Is A LinkedIn Database?

LinkedIn is an online platform created for professional networking. It allows its users to create profiles, connect, find job opportunities, and find valuable employees. 

Now, a LinkedIn database withholds all the data mentioned above and even other information like work histories, interests, backgrounds, and more.

 The information is all contained in a structured database that is used by businesses to gain valuable insights, statistics, and data. 

The Best Practices For Building A Database From LinkedIn

According to some of the latest estimates, there are about 58 million companies listed on LinkedIn. Each of these companies creates some amount of data daily, which puts into perspective how many insights you can find on LinkedIn. 

To cope with such data volumes, companies often buy or create databases to review information quickly at scale.

Here are some top tips to consider when building a B2B lead database from LinkedIn:

1. Identify your key objective. Before you begin generating your database, make sure you have a clear purpose for it, or else you can lose yourself while collecting the data. If you are looking to create an overview database, choose to include key points, whereas in an in-depth database, go deep and find extra data about companies. 
2. Stay accurate. Now that you have established the purpose of your database, make a list of what you are storing and stay accurate to that list. If you start collecting the employees’ names and end up with their education history, then you are probably doing something wrong. 
3. Structure the process. When creating a database about many companies, find a way to segment them. For example, start with the ones with the largest teams. This will help create a flow, helping you be productive and measure companies along the way. 

What Data Points Should A LinkedIn Database Include?

There are over 2.7 million company posts on LinkedIn every day, meaning you should collect only essential details. To create a rich and unique database, it’s important that you include all data points about B2B leads. Namely:

• Firmographic data: This includes general company information, headcount, hiring activities, company size, location, and other characteristics. 
• Employee data: Data points like personal information, job details, salary data, education, position title, etc. 
• Review data: This data point speaks for itself; it includes reviews, which can be employee reviews, customer reviews, or product reviews. 
• Technographic data: Data about a company’s technological stack, the tools they use, implementation details, and adoption rates. 
• Job posting data: Information about online job postings, like the company terms, salary, duties, location, and working hours. 
• Startup data: This info can include market research data, financial statements, customer data, and others. 
• Funding data: Refers to information about money that is set aside, transaction data, investment returns, etc. 

The Main Advantages Of Using A LinkedIn Database

LinkedIn offers ample opportunities, from engaging with potential partners and customers to finding employees. The database has vast connections and withholds a great chunk of the industry’s relations. 

Let’s take a look at just some of the ways B2B businesses can benefit from a LinkedIn database. 

• Discovery of the new partners

With a LinkedIn database, you can easily find partners from specific industries that will ideally match your requirements and visions. 

Using the database filters, you can set limits for company size, location, job titles, and other details to narrow down your options and find the perfect candidacy. 

• More leads generated

Competent sales departments can use B2B LinkedIn lead generation databases to generate leads. They can use the data and statistics to find specific lead groups and then create highly targeted campaigns that will attract those leads. 

According to a survey, 40% of B2B marketers said that LinkedIn is one of the most successful channels for driving high-quality leads.

• Enhanced data enrichment

Companies usually have some database of their own, where they collect essential contacts, leads, and employees. By introducing a LinkedIn database, you can enrich attributes of your data, add new details, or update the existing ones. 

• Competitive advantage

Aside from new leads and contacts, databases bring a lot of data insights for driving business growth. This includes insights about other companies’ strong and weak sides, insights on market trends, and insights on employee demand. 

Conclusion

LinkedIn provides you with a professional networking platform, but what you need to know is that you can generate rich databases of B2B leads using LinkedIn. A LinkedIn B2B lead database withholds vasts of exciting information. 

It’s an essential tool for businesses and professionals who want to find new opportunities, grow their business, and expand their contact list. LinkedIn databases offer advanced features for simple access to data, options to filter searches, and lead recommendations. Give it a try!