Marketing roles typically require experience.

This can be challenging if you’re trying to enter the marketing world for the first time. Many marketing companies look for candidates with a bachelor’s degree but you don’t need a formal education to go into marketing. You may ask “Is a marketing degree worth it?”

The best marketing schools will provide you with a foundational knowledge of marketing principles and can set you up for a good career in marketing. However, your experience is what helps hiring managers assess whether you are a good fit for a role. There are various ways to gain experience and improve your chances of being hired.

6 Valuable Strategies To Help Students Gain Marketing Experience

1. Do a marketing internship

While each position will require specific skills there are certain general marketing skills you will need in most positions. These include being able to develop plans, create marketing materials, and manage ongoing campaigns. Skills like these are applicable across a range of marketing careers. Doing a marketing internship will help you to develop these skills.

If you’re doing an internship and studying marketing at the same time, it can be stressful. Academic writing requires in-depth research and you may find it difficult to complete assignments. Hiring a ghostwriter can help to support your academic growth. A ghostwriter will write material for you without being named as the author.

The best ghostwriting services ensure a great level of confidentiality in providing the study material to you. Ghostwriters at the best services are vetted to ensure they have comprehensive expertise in different specialist areas. They can adapt to suit your individual needs and will make sure your education journey goes on hassle-free and you manage your time efficiently.

2. Make use of free online resources to learn skills

You can learn many of the hard and soft skills you require in marketing from a wide variety of online resources. You can do online courses, get certifications, and do online workshops to master some of these skills.

• Online courses can help you to pick up the soft skills you need in marketing such as communication, collaboration, problem-solving, and creativity.
• There are many free video tutorials that can help you learn hard skills, such as learning how to make a video. Tutorials can teach you everything from what lighting and background to use to how to edit videos.
• Many tutorials and resources are available to teach you how to use various hardware and software tools for marketing purposes. For example, you can learn how to use the Canva platform to create effective materials using customizable templates.

Doing online courses and earning certifications will show your dedication to improving your skills. You can also create projects to add to your portfolio that will make an impression when applying for jobs.

3. Start your own website

A great way to gain experience is to start your own website. Taking this step will help you to gain experience in different digital marketing fields from SEO and content marketing to social media and analytics.

It’s important to post quality content and to do so consistently and regularly. This can be hard to maintain when you’re studying at the same time. If you run out of time, you can use ghostwriters from the best ghostwriting agencies to help you with your content. You may decide to ask a ghostwriter to create an ebook for you that you can use as a lead magnet on your website.

Digital marketing involves using a wide range of tools and techniques for advertising, market research, branding, etc. It is important to learn how to use these tools and techniques. Having your own website gives you the opportunity to use tools like automation and analytics tools. You will also need to learn SEO tactics if you want your website to rank in the search results. All of this experience will help in your future career and assure hiring managers of your expertise.

4. Offer to work for local non-profit organizations

Working for local non-profit organizations can help you to pick up the experience you need. You can volunteer or accept a small fee to help them with their marketing. Organizing charity events, such as a fundraiser for an animal welfare organization, could be a fun way to gain experience. You would need to organize advertising, design materials, manage social media posts, and much more. Making connections and networking while volunteering can also help you get your foot in the door of the industry.

In higher education, marketing strategies are taught to you but you need to learn how to apply them in the real world. A job in a non-profit provides you with a way to apply these strategies and make adjustments to them by using insights from data. Basically, every industry’s requirements differ so you need to learn dynamically and cover all possible aspects to be employable across various industries and their roles.

5. Find a mentor in the marketing industry

If you have a connection to someone within the industry, this person may agree to mentor you. You can learn a great deal from someone with experience in the field. If you’re interested in a particular branch of marketing, such as social media, you could ask a marketer with this type of experience to mentor you.

A mentor can answer difficult questions, give you feedback, and help you to learn some effective marketing strategies. You can learn the most essential marketing skills you need from a mentor who is there to guide you. With time, you may also see a professional relationship developing which will help you in your career goals.

6. Work on a freelance project

Working on a freelance project can help to showcase your skills. You can create any type of marketing asset such as a landing page or a newsletter to show your creativity and expertise. This will involve finding clients on freelance platforms such as Fiverr or Upwork.

Owners of small businesses often turn to sites like these to find various services because they can’t afford to employ someone full-time. A freelance marketing gig could turn into a full-time position at a later stage once a business starts to grow. The client is more likely to employ someone they have been working with already.

Conclusion

Even if you have a marketing degree it can be difficult to find a job today. Experience is essential in the field of marketing as this is what hiring managers look at when considering you for a position. You can gain this experience by doing an internship, making use of online resources, or starting your own website. You can also volunteer for a nonprofit organization, find a mentor in the marketing industry, or work as a freelancer. By gaining experience in these ways you can prove you will be an asset to a company.