Does your app struggle with improving downloads and user engagement?  

Creating an app for your business is half the battle won; generating traffic and revenue are the main challenges. Amidst numerous options in any app store, it can become difficult for your app to stand out. An app marketing strategy can position the app in front of the target audience.     

This marketing plan can include social media marketing, content marketing, and app partnerships. These steps will help the app gain better visibility, reach more users, and improve brand awareness.       

7 Mobile App Marketing Strategies To Drive Business Growth  

A mobile app marketing strategy involves planning, promoting, and driving downloads and engagement. As a CMO, figuring it all out can become difficult with the ever-growing market competition and customer demands.   

Here are a few mobile app marketing strategies to help your app and brand reach a broader audience and drive sales beyond app store sponsoring.   

1. Defining the problem your app solves  

Before initiating the marketing plan, you need to identify the application’s USP (unique selling point). Determine what your app offers or the problem it solves for the customers. This step will help you pinpoint the app’s benefits and the target audience it serves.       

For instance, Blinkit aims to deliver products in just 10 minutes. So, they help customers who need groceries immediately but don’t have the means to visit a store. Here, the unique benefits of the app will be speed, convenience, and doorstep service.  

When you’re crystal clear about what the app provides, you can decide which marketing channel to use for promotion.   

2. Social media marketing 

Social media marketing helps build a connection with the audience and reach more prospects. As most users spend sufficient time on social media platforms, positioning the app there boosts visibility. Within a few hours, your app can become popular worldwide.      

So, Instagram and Facebook are great platforms to advertise the application via brand-specific content. Start by creating catchy and informative posts daily. Include some questions within the posts for readers that initiate a conversation. Or, ask for their comments or thoughts about the post topic.      

Need a detailed guide? Here are our top app marketing strategies that CMOs (Chief Marketing Officers) and mobile app marketing companies can use to boost their promotional initiatives.   

For instance, Zomato uses Instagram reels and tweets to ask, “Don’t have time to cook? Order your favorite dishes with Zomato.” Within posts like these, you can ask questions like, “What are your go-to dishes when you’re short on time?” 

Social media marketing is an excellent way to understand user preferences through comments. So, read the comments left by readers and answer their questions promptly.       

3. Video content for testimonials 

CMOs can also leverage video content and client testimonials to encourage more audiences to download the app.  

For instance, HealthifyMe, a fitness app, launched a campaign covering the individual stories of their regular users. Along with Sara Ali Khan, users talked about their fitness journey with HealthifyMe. This was effective as users related to these stories, eventually steering them to the application.    

Plus, video testimonials can enhance brand credibility and set the app apart from the companies making false claims. Through engaging videos, users will slowly start relying on the app and brand.   

4. Email marketing 

Email is another powerful marketing medium that helps brands communicate their services to users. This way, sending useful information about the app, new launches, latest offers, and special discounts is convenient. Brands can also provide referral codes and organize loyalty programs for their top-rated customers via email campaigns.     

For example, Nykaa, an e-commerce beauty platform, sends interactive emails that inform users about their current and upcoming sales, garnering their interest. Moreover, they highlight the discounts in large fonts and clear CTA (call-to-action) buttons such as “Explore” to hook audiences.    

5. Content marketing 

CMOs can consider content marketing to spread actionable information about their apps.  Brands can create long-form articles describing the app features and post them on their blogs. The topics can revolve around the app’s benefits and associated subjects. These articles can offer actionable tips and best practices to help readers/prospects.   

Creating informational content like app guides, ebooks, infographics and newsletters can also spread awareness about the app.      

However, optimizing the content for SEO (search engine optimization) using the relevant keywords through extensive keyword research is essential. The content must be informative, value-packed, and supported by statistics or facts.   

This will make the content achieve top rankings in Google search results, boosting brand visibility. When people find the app easily, it’ll lead to more downloads, traffic, and revenue.      

6. Collaborate with other apps 

You can collaborate with non-competing apps or businesses to gain more traction. It’ll enable you to leverage the popularity and audience base of the partner apps. This also helps build trust and credibility among the audience, increasing the chances of downloads.  

These partnerships can enable you to extend the app’s features and functionalities. If the partner has a stronger brand presence, the app will reach customers faster via collaboration.  

7. Developing an impactful app landing page 

App landing pages are crucial to create an impression, as that’s where businesses and users might visit while exploring the app. Creating a visually appealing and search-engine-optimized page can also increase Google search rankings and visibility. It will help the app reach its target audience efficiently. 

For example, Thrive, a productivity app, has a landing page highlighting the app’s hero image. It also has a description of the app’s functionalities and a CTA (app store download link).  

Conclusion

As the modern mobile user’s needs constantly change, there’s no one-size-fits-all strategy to promote an app. Combining the various steps discussed may fetch the desired traffic and income. For instance, you can add an engaging video to the app’s landing page to instantly hook viewers!  

So, it’s essential to keep experimenting and evaluating the tactics to understand what works for your business.         

However, as a CMO, managing the required resources and data for the marketing strategy will require time. It’s best to collaborate with mobile app development services to streamline operations and craft the appropriate marketing plan.