Generating leads from social media should be an integral part of any realtor’s marketing strategy.

Social media provides a great platform for real estate agents to reach out to potential customers and engage with them in meaningful conversations.

By leveraging social media platforms such as Facebook, Twitter, Instagram, YouTube, and more, realtors can create content that resonates with their target audience while also driving maximum visibility and lead generation.

To get the most out of your social media strategy, use these nine proven hacks for realtors to generate leads.

How Realtors Can Generate Leads From Social Media

1. Create a strong online social media presence

Make sure to create content that’s targeted toward the type of people who would be interested in working with you, and ensure your information is up-to-date. You’ll want to utilize the proper keywords and hashtags that will help you reach more people.

Here are a few content ideas of what you can post on your social media in order to generate more leads:

• Current listings
• Success stories & reviews
• Reels & memes
• Personal posts
• Links to tips & guides
• Relevant industry information

2. Use ads and targeted advertising

Take advantage of targeted advertising to reach specific audiences who are interested in purchasing or renting a property.

You can use social media ads to target people based on their location, age, interests, etc. This will help you connect with the right people who are likely to be interested in your services.

Invest in quality SEO to make sure your content is seen, or try a PPC (Pay-Per-Click) campaign where you rank top on Google’s search results for specific keywords to capture leads.

3. Leverage automation and scheduling

It can be a lot to keep on top of your social media postings. You want to remain consistent and post frequently, but let’s face it, life is busy, and we sometimes find ourselves feeling like there aren’t enough hours in a day to accomplish everything.

That’s where automated scheduling comes in! Take some time at the end of the month to prepare all of the following month’s content—it may take less time than you think. Have everything scheduled and ready to go, and you won’t have to worry about it when the time comes.

4. Don’t be afraid of videos & live streaming

Producing videos is a great way to reach out to potential buyers and give them an inside look at what you do. There are plenty of ways you can utilize these videos or live streaming.

Whether it’s a walkthrough of a property or introducing yourself, videos can help build trust with current and potential clients and make them feel as if they know you better.

Try going live on social media platforms like Facebook or Instagram so potential buyers can ask questions in real time and get to know you better. It seems a little scary initially, but you’ll soon get used to it and even look forward to your live sessions.

5. Respond often and on time

Social media is a great way for realtors to interact directly with potential clients. To best generate leads from social media, make sure you respond quickly to inquiries and messages so that people know you are available, attentive, and reliable.

Because, let’s be honest, patience is definitely not a strong suit for many people. We live in a world of instant gratification, and people want answers right away. And when expensive real estate properties are on the line, it’s not out of the question to desire prompt and respectful responses.

If you take too long to respond to a simple question, that potential client is going to move on to someone who did respond on time.

6. Join other groups and participate actively

Join local realtor groups as well as other social media related to your industry. To modernize your networking strategy, explore the option to create a digital business card—a contemporary tool that facilitates seamless connections and showcases your expertise in the real estate sector

Be sure to remain professional and never post anything negative about other people’s listings, no matter how tempting it may be.

7. Offer valuable content

Providing valuable content on social media helps to establish credibility and build trust with potential clients. By producing relevant and helpful information, you can position yourself as an expert in the field and attract clients who are seeking similar services.

You can create helpful blog posts, infographics, videos, or social media posts that address common questions or concerns that potential clients may have about buying or selling a property. The content can be educational or informative, such as explaining the home-buying process or sharing tips for preparing a home for sale.

You can also share success stories or case studies that demonstrate your expertise and the results you have achieved for your clients. This is a strategy that’s particularly compatible with LinkedIn, as it’s a platform that encourages users to speak about their specialisms and experiences in order to network with contemporaries, generate leads, and more.

Providing valuable content helps to establish a connection with potential clients and encourages them to engage with you. By consistently offering valuable content, you can build a loyal following and generate leads from social media for your business.

8. Engage with your audience

Engaging with your audience on social media is a crucial element of generating leads for your real estate business. By interacting with your audience on social media, you can build relationships, establish trust, and ultimately attract more clients to your business.

You can ask questions, create polls, and participate in conversations to encourage your audience to interact with your content. This not only helps to increase engagement but also gives you valuable insights into your audience’s needs and preferences.

It’s also important to address any feedback or concerns that your audience may have. By showing that you are willing to listen to their feedback and take action to address their concerns, you can build trust and establish yourself as a reliable source of information.

Engaging with your audience on social media is a powerful way to generate leads for your real estate business. By building relationships, establishing trust, and providing value to your audience, you can attract more clients and grow your business over time.

9. Analyze and track your results

Keeping on top of your social media results is key to a successful online presence. Make sure you’re tracking and analyzing your data so that you can see what’s working for you and what isn’t. This way, you’ll always have an idea of where to put in more effort as well as which areas need improvement.

With a constantly shifting economy, trends, and market, staying up-to-date and adjusting your strategy accordingly is vital.

10. Point your social media posts to your website 

Creating all of this engagement on social media won’t move the needle of your business unless you can leverage the traffic by pointing it to your website. Make sure that you’re using effective real estate website templates to convert that traffic into leads and deals! This will also give you a full picture of what is working in your social media marketing efforts and what is not – so you can double down on the successful social media posts and drop the unsuccessful posts!

Conclusion

Realtors can use social media to generate leads and increase their customer base. By creating a strong online presence, using targeted ads, automating and scheduling tasks, responding quickly to inquiries, participating in relevant groups, and analyzing the results of your efforts, you will be able to make sure that you are reaching potential customers and converting them into sales.

With these simple yet efficient tips, realtors can create an impactful strategy for leveraging social media as part of their digital marketing plan. It’s essential to stay up-to-date with trends and adjust your strategies accordingly so that you remain competitive in this ever-changing market.

Contact ReVerb if you don’t know where to start with effective social media marketing realtors; we’ll help you utilize this powerful marketing tool to get those leads!