Initial coin offerings (ICOs) can be hugely lucrative for investors. Or they can perform poorly and be exposed as scams. Hiring the right crypto marketing agency is crucial to a successful ICO. 

Taking a company public in the digital economy takes confidence, skill, and foresight to create unique products and services that outperform competitors and keep consumers wanting more. 

In addition, ICO enthusiasts may need professional help in managing digital securities and the complex financial services of tokens and blockchain databases. Credibility is currency when figuring out how to hire a crypto marketing agency. 

So, how do you make the right choice and select the most reliable and proficient crypto marketing team?

Hiring A Crypto Marketing Agency Is A Tricky Task – How To Solve It?

Scrutinizing a potential partner is no different than conducting a thorough interview with a job candidate. Their website, much like a resume, speaks for itself. But drilling down into specifics tells the real story. Like how they can identify and solve problems, correct mistakes, manage resources, elevate the profile of a company and nurture its promotion of a crypto project. 

Gone are the days of cold calling, dropping an advertisement in the hometown newspaper, or videotaping a 30-second spot for the local television station. Content marketing has evolved into a highly specialized craft that uses demographic and psychographic targeting methods to slash through the noise and pinpoint receptive audiences.

How to hire the best crypto marketing agency which knows how to create a significant buzz about your project? Getting answers to these eight critical questions will help you make the right decision:

1) What do they know? 

Crypto marketing experts may have hands-on experience, but can they negotiate among varying perspectives and personalities? Technical expertise is imperative. But the creative vision that aligns with a company’s values can be harder to quantify. Versatility and an ability to distill complex information are gold.

2) What is their hook? 

Educating and connecting investors with a company’s narrative creates a relationship. But relationships don’t pay the bills. Converting that trust into financing is what crypto marketing service is all about. So, justify that investment.

3) Contemporary or classic? 

Because the promotion of a crypto project is fundamentally digital, crypto marketing experts must be fluent in various marketing strategies and apply that expertise across multiple platforms. A desktop pitch to a mobile audience might as well have been crafted on a typewriter. Spotting and leveraging digital advertising trends is vital.

4) Can they navigate the rules of the road? 

Facebook, Google, and Twitter ban cryptocurrency advertising and ICOs, blocking lucrative and proven revenue streams. Savvy content marketers know how to circumvent barricades and still deliver results beyond traditional practices.

5) Are transparent results available? 

In-depth analytics and reporting let clients track and measure results of marketing campaigns — from initial clicks to how deeply customers scroll into content — to determine their actual value and whether alternatives would perform better.

6) Are they socially conscious? 

Social media allows companies to communicate directly with their audience, but it is a living entity. Posts should be current and constantly updated. Tone of voice also is essential. Comments and responses can quickly devolve into ugly shouting matches. A proficient SMM manager should be able to skillfully resolve such issues.

7) What sayeth a third party? 

An independent opinion can provide invaluable information on a crypto marketing firm’s campaigns and credibility in the marketplace. Negative feedback can reveal more about a company than gushing positivity. Same with partnerships. Are they thriving or tenuous? Carefully check all agency reviews available across the web.

8) What drives them? 

Plenty of marketing companies are in it for the money. But why are they specifically interested in partnering with cryptocurrency companies and blockchain technology? Peel back the curtain on their business souls.

Important!

Crypto marketing firms are niche businesses led by a team of highly qualified specialists with wide-ranging skills. With such a narrowly defined focus, it can be easy to find one. But loyalty is more indicative of their reputations. Why would any enterprise stick with an ally unless they are productive and reliable? That’s the accurate measure of a long-term partnership, along with trust and ethics.

ICOs generally are not regulated. However, the Securities and Exchange Commission is not sitting on the sidelines. Consider the creator of Telegram, whose ICO raised $1.7 billion in 2018-19. Telegram returned $1.2 billion to investors and paid an $18.5 million fine after the SEC found the company’s development team used illegal tactics.

Fraud and incompetence can victimize naïve investors and poison the well for well-intentioned startups. That is why it is beneficial to find the right crypto marketing firm to share their story and monetize their assets.

Conclusion

So many sharp business people do not know how to quantify the value of what they are offering or tell their story in a compelling way that makes an emotional connection with a customer. That is what defines the successful promotion of a crypto project.

ReVerb will help you create your story! Our team is experienced in implementing every stage of the cryptocurrency marketing lifecycle. From market & competitive research and writing White and Lite Papers to PR launches, content marketing, and website development, we’ll do our best to encourage investors to buy your coins and support your company. We can also examine and polish your current marketing materials to perfection or create them from scratch.

Contact us right now to get a free consultation from experienced crypto advisors who have successfully assisted and promoted numerous ambitious ICOs, STOs, and IDOs!