YouTube is now a go-to platform for businesses to connect with their audience, promote their brand, make money via ads, and even sell their products or services.
From live streaming events to creating video content, the possibilities are endless for growing your business via YouTube.
To be sure, YouTube has 122 million daily active users (DAUs) who visit the platform to stream content in either video, smaller ‘Shorts’ format, or even live stream for that matter. But as a business owner or marketer, you have to be really smart about growing your business on the platform as you have to narrow down your niche along with selecting the right format of content to content with audiences who eventually are your potential customers.
In this article, we’ll cover the strategies to use YouTube as a business tool and how new-age tools can help you stay connected with your audiences and get amazing results with 24/7 live streaming.
Why Businesses Are Winning on YouTube?
Over the past few years, YouTube has evolved from being just an entertainment platform. With millions of users hooked on YouTube today, it has become a platform that does wonders for businesses. Here’s why:
1. Huge audience, bigger opportunities
Believe it or not: Whether you’re a local coffee shop or a big-name brand, your audience is on YouTube. It has one of the most diverse set of users. You can reach niche groups, connect with different cultures, and create content that speaks directly to the potential subscribers of your YouTube channel.
2. Engagement that builds real connections
Video content has a way of pulling people in. For one, it’s personal, relatable, and memorable. People watch and feel them. That’s why YouTube is so good at creating trust and loyalty, which helps in customer conversions. Plus, the platform’s interactive features, such as likes, comments, and shares, make it easy to connect with your audience and build a community around your brand.
3. Multiple ways to make money
Many think that ad revenue linked to YouTube views is the only revenue source on the platform. But don’t be mistaken, as things have changed in the past few years, and it’s definitely not only about turning views into income today. The platform offers plenty of monetization options. Here are some of the popular options for making money as a creator on YouTube.
- Ads: Earn money through ad placements on your videos.
- Memberships: Let your most loyal fans subscribe for perks like exclusive content or shoutouts.
- Merchandise: Sell your branded products directly from your channel.
- Live stream extras: Use features like Super Chats and Stickers to earn while interacting with your audience in real time.
Top YouTube Business Strategies
Businesses on YouTube can follow multiple strategies to become successful. Here are a few popular ones that can work magically for the growth of your brand, too:
Strategy 1: Live streaming to engage and grow
Live streaming is one of YouTube’s most powerful tools for businesses. Live streams increase visibility, keep viewers engaged, and often outperform static videos for watch time and subscriptions.
If creating new content constantly feels overwhelming, you can simplify it using tools like Gyre, which allows you to stream pre-recorded videos 24/7. The platform keeps your channel active, attracts new subs, and maximizes audience engagement with minimal effort.
Strategy 2: Optimize for discovery
Getting discovered on YouTube is all about working with the algorithm, not against it. While targeted keywords in titles, descriptions, and tags are essential, don’t forget about crafting compelling titles that spark curiosity or offer value.
Pair that with eye-catching thumbnails that hint at the content’s story—think bold text, bright visuals, and clear focal points. These aren’t just small tweaks; they’re what grab attention when someone is scrolling. And don’t overlook playlists! Grouping videos under a theme not only organizes your content but also encourages viewers to binge-watch, which boosts your visibility in search and recommendations.
Strategy 3: Be consistent and strategic
A content calendar is a lifesaver for YouTube creators. It helps you balance regular uploads with live streams so your channel always feels active and relevant. Mix it up: tutorials, behind-the-scenes looks, or Q&A sessions keep things fresh and engaging.
And remember, quality beats quantity every time. Even if you’re posting less frequently, ensure every video adds value or entertains. YouTube’s algorithm loves creators who stay active, but your viewers will love you even more when your quality content consistently delivers.
Strategy 4: Engage with your audience
Always take a few minutes to respond to comments. Responding to comments shows that you’re listening to your audience. During live streams, give shoutouts or answer questions in real time to build personal connections. And don’t underestimate the power of polls or community posts.
Asking viewers what they’d like to see next or their opinions on a topic makes them feel like co-creators of your content. When people feel heard, they’re more likely to stick around, subscribe, and share your videos with others.
Strategy 5: How 24/7 streaming with Gyre works
The beauty of using Gyre for 24/7 streaming is how effortless it makes staying “live.” Pre-recorded content can now work overtime to keep your channel active and draw in new viewers at any hour.
The approach is perfect for businesses looking to showcase tutorials, product demos, or even relaxing ambient content without the constant manual effort. Plus, the live stream format naturally improves engagement. People simply drop by, comment, and interact, even if the video isn’t being filmed in real time.
With Gyre, you’re maximizing the reach and impact of every piece of content you create!
Here’s an example of how this worked for YEES, an entertainment channel:
- View boosts: YEES’s live streams powered by Gyre over 6 months accounted for 67% of total channel views.
- Audience retention: The average watch time for streams was 66.55% higher than regular videos.
- Subscriber growth: Streams got 72.1% of new subscribers.
- Revenue increase: Streams got 17.73% higher RPM (revenue per 1,000 views) than videos.
Why You Need Gyre?
Gyre is a game-changing streaming tool for your growth on YouTube. The tool allows you to stream from pre-recorded content on YouTube as well as several other platforms, such as Twitch, Instagram, and Facebook, among others.
Stay in front of your audience anytime, anywhere. With 24/7 streams, your channel becomes a constant destination for viewers.
- Get new subs consistently
Consistent streaming keeps your content fresh so more viewers can hit that subscribe button. The more you’re “live,” the faster your audience grows.
- Increase audience retention and overall watch time
24/7 streams keep viewers engaged for longer to increase your total watch hours. This signals to YouTube that your channel is worth recommending.
- Increase revenue through higher RPM
Live streams tend to generate higher RPM. It means that they make more money per 1,000 views. By streaming continuously, you can achieve steady revenue growth.
Conclusion
YouTube is a business growth tool, and live streaming can take your channel to the next level. With Gyre, you can be consistent, grow your audience, and get measurable results with minimal manual input. Get serious about your YouTube growth, stream 24/7. Tools like Gyre do the work for you.
