Instagram Marketing Strategy: How To Build One For Your Business
Soni Bhavik
Creative Writer - Auto Monkey
05.31.2021
It began with Google. Then made its way into Facebook with a layover in Snapchat. Now, it has made its way into Instagram.
Yes, it is Instagram marketing that we are talking about. What started as an image-sharing social platform has now become a powerful lead generation tool for many businesses.
This could not be possible without well-thought Instagram marketing strategies. While there are several guides out there detailing a plethora of things to do to build that perfect strategy for marketing on Instagram, we will bring it down to the level of beginners.
Let’s dive right into what goes into making a kick-ass Instagram marketing strategy for business:
Why use Instagram marketing today
How to create a successful Instagram business profile
How to create an Instagram content strategy
Pro Instagram marketing features
Why Use Instagram Marketing Today
Marketing is all about delivering the right message to the right people at the right time. When you add an image to the mix, it becomes the personification of “a picture speaks a thousand words.” Furthermore, marketing on Instagram leverages the idea of giving a complete look and feel of the product we all want before purchase.
Despite not being on a conventional online shopping platform like Amazon or Best Buy, Instagram opened an arena of selling products and services like one. All with the added benefit of actually interacting with your audience one-on-one to solve their apprehensions and doubts.
How to Create a Successful Instagram Business Profile
Take these simple steps whilst setting up your Instagram business profile:
1. Know the purposes of social networks
One of the biggest pitfalls that small business owners make is creating their Instagram profile similar to their LinkedIn profile. Instead of cramming all of your business data, you first need to understand the difference between the platforms and follow a unique approach to Instagram marketing.
LinkedIn is a professional platform meant for networking, generating leads, and searching for jobs or new employees.
Instagram is an image-sharing social platform used for marketing new products, creating hype for a product launch, and for generating leads.
2. Determine your target market and audience
This involves defining your ideal customer/viewer and what is relevant for them to know about your brand. A group or collection of these groups of people will form your target audience.
3. Build your account
Before you go out to market your goods on Instagram, you need to build your profile. This should include a relevant, crisp, and exciting bio of your business. If you have several offerings in your business, put out an introductory post that details everything that your business does.
4. Follow the relevant accounts
Once you have set up your account, find out what accounts your target audience follows. However, don’t go overboard with the following or liking spree.
5. Understand the limits
Instagram has certain limits which affect how the account and the algorithms function. The following are these:
Do not like more than 1000 posts/day. This might cause the algorithm to think that your account is a bot. Instagram will put you on a temporary ban for up to 1 week.
Group chat DMs (direct messages) should be limited to 15 members per chat. Any more than that, and you will automatically be flagged as spam.
Do not use more than 30 hashtags in a post. Anything over 30 hashtags causes a “shadow ban,” wherein the image won’t show up in search results for any hashtag.
Limit tagging users to 20 in a single post. Though Instagram already has a limit of 20 tagged users per post, trying to go above will flag you as a spam account.
How to Create an Instagram Content Strategy
Now that you knowhow to start a successful Instagram business account, it’s time to set up a content strategy that will form the basis of your Instagram marketing campaign. Here’s what you need for an engaging Instagram content strategy:
Set a vision and goal for the content
While it is easy to say that the purpose of the content is to generate business, that should not be the only goal. Before putting out a post, set a clear target about what audience you want to speak to. Furthermore, the goal should be to build a community and which in turn will drive business.
Strike a chord with the audience
Striking a chord with the audience might seem like a daunting task. However, if you have carefully defined the persona/profile of your target audience, it will be easy to understand what kind of content to put out.
Keep the content original
Originality is key. There are tons of businesses out there that recycle the same old content from other channels and put it up on their accounts as their own. While plagiarism might get you initial traction, it won’t last and the growth chart will fall very fast. Instead, put yourself in your audience’s shoes and take the journey of what content they interact with. That is why original content is vital.
Focus on the organic growth
A professional social media marketing agency can help you kickstart with better organic growth. In case you plan to work independently, be prepared to wait. Organic growth comes naturally over time anyway, if you keep posting regularly with proper hashtags. To acquire the first 1000-2000 followers, always work your way through getting organic traffic. It’s the key to growing your Instagram profile exponentially in the long run.
Be consistent
Like originality, consistency is critical. Instead of posting randomly when you feel like it, set a content calendar to post on Instagram. This will make sure that the algorithm will read your presence. Gradually, your post reach will increase.
Set a signature style
Once you have started to gain traction, it would be best to begin developing a signature style of posts. This will help you garner more followers and grow your community from a business to a brand.
Pro Instagram Marketing Features
You gained traction. You took your first step to garner a community. You also took a tried and tested approach to content creation. Now, it’s time to take the next step. Instagram offers a lot of features to draw and reach new audiences.
So how do you orient your Instagram strategy for business growth? Read on.
Promoted posts
Once you see that one of your posts draws in continuous traffic for your account, you can use it even more. Depending on the optimization you choose, you can promote a post for impressions, clicks, leads, or conversions. For prices as little as 50 cents, you can choose to put your post in front of a larger crowd.
Influencer marketing
Influencers across Instagram rule completely differently over their followers as compared to normal people profiles. Influencers endorse products to reach their followers and audience which makes many brands approach them.
You can approach influencers with your product to target and generate leads from their followers and you’ll get a faster conversion rate as compared to standard sponsored ads.
To track these influencer marketing campaigns or to discover new influencers, consider investing in apps like Story Story that automatically save Instagram stories from any account, hashtag, or location.
In addition to this, one powerful strategy to amplify your Instagram marketing efforts is to collaborate with brand ambassadors. These influencers can act as authentic advocates for your brand, reaching a wider audience and increasing trust in your products or services. By partnering with brand ambassadors who align with your brand values, you can tap into their influence and harness their loyal followers to drive engagement and conversions on Instagram.
Carousel ads
Instagram has added the functionality of carousel ads in recent years. Carousel format shows two or more images and/or videos, calls to action, or headlines and links, allowing to present a wide assortment of company products or services in a single ad. This gives business owners the capability to tell their stories with more depth and flexibility.
Ads in Instagram Stories
With Instagram stories, a new arena of opportunity opened up. Instead of post by post, you can even grab your users’ attention by posting a story ad a couple of times a day. With a re-emphasizing approach, you can plant the idea and the image very subtly. This strategy can significantly boost engagement and visibility, especially when combined with techniques to buy Instagram story views.
Shoppable posts
If you don’t want to get on the storytelling bandwagon, you can start with shoppable posts. In these posts, you can list out the items/products/services along with their price and the link to your Instagram business store.
Analytics for tracking performance and results of the campaigns
With your Instagram strategy for business, and your posts doing well in terms of engagement and community building, it’s time to find out the performance of your efforts. Analytics has found its way into everything. Instagram shares Analytics with the business account owners.
Thankfully, with the capability to run campaigns, Instagram also opened up an Insight tool. With this tool, you can know where precisely the maximum success comes from, where your efforts were fruitful, and where they were fruitless.
Instagram Marketing Strategy Checklist
Use this checklist to turn the steps above into a working Instagram marketing strategy for your business.
Step
What to do
1. Set goals
Decide what Instagram should do for the business, such as brand awareness, website traffic, leads or sales, and pick one main goal per quarter.
2. Set up a business profile
Switch to a business or creator account, write a clear bio, add a link and contact options, and use a recognizable profile photo.
3. Define your audience
Describe who you want to reach, what they care about and when they are active on the app.
4. Plan content pillars
Choose three to five recurring themes, such as product, behind the scenes, education and customer stories.
5. Pick formats
Mix feed posts, carousels, Reels and Stories, and decide which formats suit each content pillar.
6. Build a content calendar
Schedule posts in advance so you publish consistently instead of in bursts.
7. Engage every day
Reply to comments and messages, and interact with accounts in your niche.
8. Use paid and partner features
Test promoted posts, Stories ads, shoppable posts or influencer partnerships once organic content is working.
9. Measure and adjust
Review Instagram Insights monthly and double down on the posts and formats that move your main goal.
How To Measure Instagram Results
Instagram Insights, available on business and creator accounts, shows how each post, Reel and Story performs. Start with the metrics that match your goal rather than tracking everything.
Reach and impressions: how many accounts saw your content and how often. Useful for awareness goals.
Engagement: likes, comments, shares and saves. Saves and shares are strong signals that content is useful.
Follower growth: net new followers over a period, not just the total count.
Profile actions: profile visits, link taps and contact button taps, which show whether Instagram drives real interest in the business.
Website traffic and conversions: add UTM parameters to your bio and ad links so your web analytics can attribute visits, leads and sales to Instagram.
An Instagram marketing strategy is a plan for how a business uses Instagram to reach its goals. It covers who you want to reach, what content you will post, which formats and features you will use, how often you will publish and how you will measure results. A written strategy keeps your posting consistent and tied to business outcomes.
How often should a business post on Instagram?
There is no single right number, but consistency matters more than volume. Many businesses aim for a few feed posts or Reels per week plus regular Stories. Pick a schedule you can sustain, then use Instagram Insights to see whether posting more or less often changes your reach and engagement.
How do you grow a business account on Instagram?
Grow a business account by posting useful, on-brand content consistently, using Reels and carousels to reach new people, and replying to comments and messages quickly. Collaborations with creators, relevant hashtags and occasional paid promotion can speed up growth. For inspiration, look at some of the best social media campaigns and adapt what worked to your own audience.
With Instagram marketing, businesses have a new way to appeal to their audience. While there are other platforms like Facebook and Twitter, none allows the users to engage with the products as much as this does. All thanks to the 1 Billion+ users on the platform, you have the audience to drive your business to success!
About Author
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.
