In today’s highly competitive business environment, your online presence has a strong bearing on business success, especially when it comes to eCommerce.
Since competition in eCommerce is increasing, store owners need to be at the forefront of marketing innovation. It helps align a brand closely with market trends and customer expectations.
Magento, a leading eCommerce platform, offers a wide range of marketing features that can supercharge your store. While this article does not explicitly focus on these features, it will discuss Magento marketing strategies that can build lasting customer relationships and improve sales. These strategies go beyond the common tips such as search engine optimisation or mobile optimisation.
Top 5 Magento Marketing Hacks You Should Apply Asap
1. Customer personalisation
Our first recommendation is to personalise the customer experience. You can hire a Magento extensions company to develop tailored extensions for your eCommerce store or use existing extensions that are widely available. When we say personalisation, do not limit yourself to any specific area. Instead, focus on every customer touchpoint.
For example, product recommendation is one of the most important areas that merit your attention. Implement algorithms to understand the customer behaviour and recommend them products that they are interested in. Likewise, the content must be based on the target market’s needs. The concept that ‘content is king’ is only valid if you create quality and personalised content.
Another way to personalise the entire experience is through dynamic pricing. By offering prices that are personalised to each customer or segment, you can build brand loyalty and improve sales. There are various extensions available for this purpose. So, we recommend that you go through them and opt for the one that aligns closely with your store’s requirements.
2. Leverage social media
Not every eCommerce store owner understands the true power of social media. They believe that simply creating social media profiles and sharing random posts will boost their online visibility. However, this is not the case. While social media is indeed a must-have platform for every eCommerce store, selecting the right platform is more important.
For example, if you are targeting teenagers, Instagram, Snapchat, and TikTok are the most preferred platforms. Likewise, for older generations, Facebook is the more appealing option. How do we know this? Research.
Therefore, when selecting the platform, consider the target audience’s preferences. Once you determine the right platform, the next step is to create relevant and engaging content. As you know, Instagram is mostly for pictures and TikTok is for short videos. Ensure that the content is tailored to these platforms. Lastly, focusing on social media boosts your local SEO. So, it is a win-win situation.
Don’t forget to include UGC in your marketing strategies. UGC is a great way to build brand trust and reward your customers. If a customer has shared only a picture, include it in your social media posts or mention them in any other way. Remember, 81% of people use social media to research products and services. When you reshare UGC or give them a mention, you can reach a much wider audience.
3. Blogging
First of all, Magento is not a blogging platform like WordPress. Therefore, you don’t have built-in blogging functionality. You will need to either get a Magento 2 blog extension or have a Magento extension company develop one for you. Why set up a blog? There are several reasons. Firstly, it allows you to create and share valuable content with your audience.
For instance, you are planning to introduce a new product and you wish to inform the audience about its features. What better way to create a detailed blog that users can read at their convenience. Secondly, by integrating well-research keywords into the content, you can boost your store’s online visibility. With an increase in relevant traffic to your store, expect a boost in sales.
Thirdly, blogs are a great way to demonstrate authority within your niche. Suppose you are selling computer hardware. Why should a customer buy ABC products from your store and not XYX products from another? A well-written blog post can compare both products in detail, informing the customer why ABC is better. Over time, you can establish yourself as the thought leader in your industry.
4. Trust symbols
With ever-increasing competition in eCommerce, consumers have so much choice. While choice is usually a good thing, it can also be overwhelming. It prevents the consumers from making a final decision. Indeed, cart abandonment is a major concern for store owners.
By placing trust symbols on your store, you can reduce the cart abandonment rate and boost customer loyalty. What are trust symbols? It can include anything which creates a positive perception about your store in the audience’s mind. So, placing customer reviews is also a form of trust symbols.
With careful placement of security, payment, and other trust badges, you can instil confidence in the audience. This will compel them to prefer your store over the others. Remember, in a brick and mortar store, customers build trust through physical interactions. As this is not possible in online shopping, trust badges are your only solution. You can also share reviews from review websites like Trust Pilot.
5. Focus on the products
When we say focus on the products, we are not talking about the quality. We believe that if you wish to run a successful eCommerce store, the last thing you would do is compromise on the quality. As long as you meet the audience’s expectations regarding the quality, you will be fine. The thing you need to focus more on is the product descriptions and accompanying information.
The product descriptions must be highly relevant and top-quality. No need to use clichés to describe your products. No one likes an overused expression to describe a product. Instead, describe the product precisely as it is to build trust. The idea behind the description is to communicate the product’s value. Why should a customer buy this product rather than another?
Even if you are not a good writer, you can use tools to enhance your writing skills. They can help you write a compelling description. The next thing to focus on is the images and videos accompanying each product. Make sure that the images or video highlight each detail. Even though the customer cannot touch the product physically, they should be able to perceive how the product would feel through imagery.
Conclusion
This concludes our article on the top 5 Magento marketing hacks to supercharge your store’s growth. By tailoring these strategies to your unique requirements and target audience, you’ll see an immediate improvement in in-store sales.
Author Bio
Humza Ahmad Barlas is a creative professional and versatile writer with a passion for digital media.
