Search engine optimization is one of the best ways to market an online business.

It can help you attract high-quality organic traffic by increasing your visibility on search engines like Google. Although SEO is extremely effective, it is also competitive. Ranking for high-volume keywords can take years of creating top-level quality, building backlinks, and working on technical SEO.

In most cases, you also need to spend lots of money. That’s why brands like Amazon, Wikipedia, and CNN tend to dominate valuable keywords. Against that backdrop, many SEO experts agree that new businesses should target low-volume, easy-to-rank keywords.

But if you’re up to the task and want to work in the most competitive industries, here are the top 6 sectors to target in 2024.

Top 6 Competitive Sectors For SEO Success

1. Digital marketing

If you can help online businesses attract more customers, you can make money online. The catch is that there are too many online marketers to compete with, and they’re all trying to rank for the top spots on Google.

Ranking for digital marketing is especially hard if you target more than one form of marketing:

• SEO
• Affiliate marketing
• Content marketing
• Advertising
• Social media marketing

Of the different forms of marketing out there, SEO has the hardest keywords to rank for. The explanation is straightforward. SEO is a highly profitable business. Hundreds of digital marketers target this keyword, whether they offer on-page, off-page, or technical SEO.

The best way to rank your digital marketing business on Google is to niche out. Consider offering a specific service within marketing, say content creation, social media marketing, or Pay-per-click advertising. As explored in the GovDocFiling guide, this is a great strategy if you’re just starting your online business. Provide a specific service to a niche audience, and you’ll have a decent chance of ranking on Google. For example, you could provide content creation services to local businesses in your state or country.

2. iGaming