Form builders provide some fantastic advantages for your business to help it grow further and benefit at the maximum level.
In other words, it’s a profitable option for your business because of the many special features you can use for improving the quality of your traffic and how you interact with your audience.
Over 65% of businesses show that generating leads and traffic to their site is some of the most challenging things to do in their everyday tasks. Moreover, more than 70% of these businesses also focus on converting leads into new customers to improve the quality of their site.
Well, don’t go anywhere because, in this article, we will show you the importance of using form builders in your business.
Benefits Of Using A Website Form Builder
50% of users claimed that form builders were their main asset to generating leads on their website. Not only are form builders important for your business, but they also come with many benefits that’ll make you think of them as a must to use for generating leads and differentiating leads based on the information they are providing.
After all, the most important process with lead generations is differentiating and acquiring them based on the information they are providing. Form builders do just that, that help you use them based on your specifications.
Below are the many reasons why having an online form builder is an excellent option for your business.
Ease of use
What is so great about form builders is their ease of use and their ability to simplify programming processes. All you have to do is choose the fields you want to add your form to and arrange them based on your preferences.
It only takes a few minutes, and the best part about it is that you can integrate these online form builders on your landing page in a matter of minutes.
You don’t have to have any programming knowledge to complete tasks. You can easily add contacts to your website with raw HTML codes.
Alternatively, you can go the easy way and avoid complexity only by using a form builder. Especially if you are a WordPress user, you’ll find online form builders beneficial and see that they make things simple.
Lead generation
Furthermore, form builders do a great job in helping you launch marketing activities and generate leads. All you have to do is collect email addresses and names to ensure you implement the correct activities.
For instance, someone may be completing a form on your website to download a guide. After the download is finished, you may send this person a personalized email related to their interests.
In short, you can convert the passive data that you have collected into an active lead from data you have collected while you set up the online forms.
If you are using WordPress and scroll through the WordPress directory, you’ll find many form builder plugins. You can either use those plugins that include WP forms, WP fluent forms, or external online form builders such as 123 Form builder, Hubspot, Wufoo, and more.
There are also several premium form builders for WordPress, the most popular of which is Gravity Forms. More than just a form builder, Gravity Forms includes hundreds of add-ons that add new features, such as the ability to display form entries on your website!
Customization
Form builders are exceptionally loved for the customization options that they offer. This includes asking for personal information fields such as a user’s name, surname, phone number, and more.
Additionally, you can customize your form builder to fit users’ preferences so that you can make their experience personalized.
A/B testing
A/B testing is undoubtedly one of the most important parts of an online form builder. It’s one of its most significant advantages and allows you to test what works and what doesn’t.
After all, something we have to accept is that every business is different and requires different consumer actions. It’s essential you create the proper form for your lead flow and maintain the proper lead quality when creating online forms.
Online form builders or online survey tool allow you to conduct A/B tests efficiently, and they are an essential feature for your business as they allow minor tweaks in order to find out what is best for your business.
Communication with users
People visiting your website are potential customers who need to have an excellent first impression of your site. Online form builders like FacilePay help you present yourself in the best way possible by offering content downloads, event registrations, opinion polls, subscriptions, and much more to help you provide an engaging company presentation for the customer and strengthen long-term relationships.
Decreased bounce rate
Bounce rates help determine the quality of your traffic and if your website is providing the correct contact information and keeping visitors interested or not. In short, the higher the bounce rate, the poorer your referrals will be and indicate that your traffic is only coming from one source and results in poor quality.
Usually, an excellent bounce rate is anywhere between 26%-40%, anything above this is considered average and when it exceeds 60%, things get bad.
Well, what can we do to decrease the bounce rate? Online form builders allow you to control how you turn back users when they visit your website. Using this method, you can make your forms engaging and valuable for your users to decrease bounce rates. As a result, you will be getting more submissions to your site.
Collection of the GDPR-related data
The GDPR dramatically influences the way we collect data and ensures that all consumers within the borders of the European Union are protected by it. According to the GDPR, you have to record all personal data you are keeping and send out marketing emails.
Online form builders allow you to gather data through a CRM system. At the same time, you can quickly and easily ask for the information you need from your visitors and record it in the CRM without manually doing it.
Manually entering personal data may increase errors, something you want to avoid at all costs. Let’s not forget the huge amount of time that it consumes as well.
Reduced manual work
One of the most significant benefits of online form builders is eliminating the need to manually do everything on your own. Moreover, most form builders allow you to integrate them with other tools such as payment tools, marketing tools, and much more.
In other words, this means you can minimize costs by reducing the need to buy many tools at once. Hence, this way, you are saving money and don’t need to worry much about data security as the form builder takes care of that.
Furthermore, even when you integrate form builders with payment methods, you can process the data directly in the system without third-party interventions.
Sharing on social media
More than 3.6 billion people worldwide use social media, so why not take advantage of exposing your forms to a wider audience?
After a form is published, you can also share it on your social media channels. This is an ideal strategy as you can expand towards a broader audience in only a few clicks. In addition to that, this may even directly affect lead generation in your business.
Feedback
With online form builders, you can set up surveys that can give you valuable feedback about your business. Surveys allow you to identify what your audience may think of your product or service, how they found out about your business, and if they’d recommend you or not.
Furthermore, there are many important, simple, and helpful questions you can ask your customers in surveys. Usually, surveys shorter than 12 minutes are best, and those who avoid asking long open-end questions.
After all, you want to use your online form builder to make your survey easy to finish and even include some astonishing designs in it.
Conclusion
Well, that’s all about this article. Hopefully, you now fully understand the importance of form builders for your business and how they can directly impact the quality of your traffic on your website and even revenue. After all, website traffic is an important factor we have to pay attention to.
Read through each section carefully and try to implement this in your business strategy in order to help you increase the smoothness of how your business operates. After all, improving and making a good first impression and generating new leads is exactly what you look for when running a business.
Use all the resources you have, and seek to use online form builders to help you get quality traffic, feedback and even save on your long-term investments.
Do you strive to make the most out of your website forms and lead magnets? Contact ReVerb to get assistance in optimizing your content for conversions with powerful wording and catchy CTAs.
