Gaming companies face stiff market competition as the number of service providers increases globally.

In addition, developers are forced to satisfy the growing customers’ expectations and demands, which are no longer limited to primitive gameplay and minimum features. Players want to enjoy complex approaches, including storytelling, rewarding systems, easy-to-navigate interfaces, and appealing designs. All these factors significantly affect user engagement and influence their desire to return again and again.

Balancing Risk And Reward In Gaming