The modern shopper checks messages everywhere — first in an inbox, then on a lock screen. Brands that combine channels see higher repeat orders and bigger baskets, so knowing which tools can juggle both is critical. Below, you’ll meet the top email and SMS marketing platforms for ecommerce and their texting counterparts in one place.
Selecting the right toolkit can trim costs as well. Newcomers may gravitate toward a free plan, while a fast-growing Shopify brand scours the market for an SMS marketing platform to turn cart reminders and back-in-stock pings into extra revenue. No matter your path, an early commitment to the best ecommerce email marketing software will compound returns in the long run.
Best Email and SMS Marketing Platforms for Ecommerce in 2025
Omnisend markets itself as a full-fledged email and SMS marketing platform made for e-commerce brands. Widely accepted among Shopify, BigCommerce, and WooCommerce sellers, the tool comes with an intuitive drag-and-drop email builder pre-linked to product feeds, allowing marketers to put the final touches on revenue-ready campaigns — no coding needed.
Omnisend’s edge comes from its ready-made automations. Just switch it on, and it starts sending prebuilt messages like cart reminders, upsell offers, and win-back campaigns across email, SMS, and push notifications. You don’t have to build anything yourself. With precise targeting, AI suggestions, and real-time reporting that shows exactly how much each message brings in, the platform makes its value clear from the start.
Onboarders have a smooth experience: there’s the forever-free plan for anyone willing to test all standard features, and with 24/7 live chat and a vibrant academy, the entire learning curve is almost nonexistent. As the store grows and more power is required — higher send limits, advanced reporting, and bonus SMS credits – paid tiers kick in without a hitch.
Top features
- Plug-and-play automation templates
- Unified email, SMS, and push editor with product picker
- Dynamic segments and AI recommendations
- Pop-ups, landing pages, and gamified forms
- Live revenue dashboards
Pricing
Free up to 500 emails/month; paid plans from $16/month, Pro at $59/month adds SMS credits equal to your fee.
Klaviyo is often dubbed the best email marketing platform for Shopify stores, and for good reason. It ingests every order, browse, and click into a single B2C CRM, letting you slice audiences down to micro-segments. Many brands report double-digit revenue jumps after turning on its predictive product blocks and advanced flows.
Since adding native SMS, Klaviyo now orchestrates both channels from the same timeline. A shopper might get a cart email first; if no action follows, a text goes out with a gentle prod — seamless and compliant. One-click integrations with 350+ apps keep data flowing and campaigns relevant.
Its pricing scales by contacts rather than sends, so aggressive mailing doesn’t punish growth. The free tier covers 500 emails to 250 contacts, perfect for side-hustlers. Paid email starts near $20/month, with Email+SMS bundles from roughly $35.
Top features
- Pre-built ecommerce automations
- Deep segmentation and personalized blocks
- A/B tests for subject line, timing, and content
- Unified SMS module
- Extensive app marketplace
Pricing
Free for 500 emails/250 contacts; paid email from ≈$20/month, Email+SMS from ≈$35/month, scaling with list size.
Yotpo’s SMS tool grew out of SMSBump and remains Shopify-first to the core. Installation takes minutes, and product names, prices, and discount codes flow straight into text templates. If you already use Yotpo Reviews or Loyalty, merging those data points into SMS is a breeze.
Merchants love the transparent pay-as-you-go model — no software fee unless you choose the $19 Growth plan for cheaper per-text rates. Compliance helpers like quiet-hour sending and double opt-ins keep deliverability high. Plus, triggered texts can handle everything from abandoned carts to delivery updates.
Yotpo Email exists, but many shops pair Yotpo SMS with a dedicated email engine. Either way, the synergy between reviews, loyalty, and messaging makes retention campaigns almost automated.
Top features
- One-click Shopify sync
- Ready-made SMS flows and transactional texts
- Seamless tie-ins with Yotpo Reviews/Loyalty
- Pay-per-message pricing, no list fees
- Compliance guardrails and time-zone sends
Pricing
Free to install; pay ≈$0.018/SMS U.S. on the free tier or $19/month Growth plan with lower rates (~$0.015/SMS).
Drip positions itself as a shopper-centric “ECRM,” marrying rich automation with approachable design. Its visual builder lets you weave email and SMS into a single flow — send an email now, follow with a text tomorrow if no purchase. That unified timeline helps brands grasp each buyer journey at a glance.
Segmentation is near limitless: filter by tags, spend, location, or predicted lifetime value. Dashboards focus on revenue per send, average order value, and even future value, making it clear why Drip is counted among the best ecommerce email marketing software tools around.
Pricing grows with contacts but includes unlimited sends, so seasonal surges won’t spike bills. SMS is pay-as-you-go at roughly a cent per text, easy to layer on once you see email wins.
Top features
- Drag-and-drop workflow builder
- Real-time, behavior-based segments
- Revenue-focused analytics and forecasting
- Unified email & SMS editor
- Pop-up forms and template library
Pricing
Starts at $39/month for up to 2,500 contacts; SMS credits ≈$0.01/SMS.
Brevo counts itself among the top email marketing platforms thanks to unlimited contacts and pay-as-you-send pricing. That structure attracts list-heavy brands that message only when it truly matters. Built-in SMS and WhatsApp sit one click away, so you can test channels without juggling extra tools.
Its free tier covers 300 emails a day — plenty for tiny catalogs — while Starter ($9/month) and Business ($18/month) unlock A/B tests, send-time optimization, and multi-user seats. The setup feels tailor-made for the ongoing SMS vs email marketing debate: buy a few low-cost credits, drop a text into the same workflow, and watch which channel pulls harder.
Brevo doesn’t chase every enterprise bell and whistle, but it nails the essentials: drag-and-drop builder, transactional SMTP, light CRM, and live-chat widget. For lean teams, that breadth paired with modest pricing outweighs what’s missing. It’s the practical pick when you need email workhorse power and a ready SMS sidekick under one roof.
Top features
- Unlimited contacts on every plan
- Email, SMS, live chat, and CRM in one hub
- Pre-made automation recipes
- Transactional email relay
- WhatsApp and Facebook ad add-ons
Pricing
Free for 300 emails/day; paid plans from $9/month for 5,000 emails, SMS credits ≈$0.01–$0.05 each.
ActiveCampaign blends marketing and sales CRM, making it one of the more powerful ecommerce marketing automation tools on this list. Its automation builder supports branching logic, predictive sending, and conditional content in email and SMS. That flexibility lets data-driven teams map sophisticated customer journeys.
Machine-learning scores flag which shoppers are likely to churn or buy again, while purchase data from Shopify or WooCommerce drives replenishment or cross-sell campaigns. Multi-channel reach includes site messages and Facebook Custom Audiences, not just inboxes and phones.
Pricing starts low but rises with contacts; still, many brands find the extra cost worth the granular control and robust attribution. For stores juggling sales teams, ActiveCampaign’s built-in CRM reduces tool sprawl.
Top features
- Visual automations with if/then branches
- Predictive sending and customer scoring
- Integrated CRM and sales tasks
- Email, SMS, site messages, and ad syncing
- Detailed revenue attribution
Pricing
Starter from ~$15/month for 1,000 contacts; Plus from ~$49; Pro from ~$79; SMS credits sold separately.
Mailchimp remains the gateway for countless startups thanks to its generous free tier. Drag-and-drop editing, pre-styled templates, and a wizard-based Journey Builder keep the learning curve shallow. New U.S. users can bolt on texting, making it a respectable best SMS marketing platform for ecommerce entry point for side projects.
Integrations pull products and orders from Shopify, WooCommerce, and Magento, enabling cart, product-recommendation, and reorder emails. Multi-channel extras — landing pages, social ads, and postcards — live under one login, handy for teams wearing many hats.
Costs hinge on contact count: Essentials at $13/month for 500 contacts, Standard at $20, Premium for larger lists. SMS is an add-on, priced per message, so you’re not locked into heavy texting fees.
Top features
- User-friendly editor and templates
- Customer Journey automations
- Product recommendation blocks
- Built-in ads, pages, and postcards
- Real-time reports with simple insights
Pricing
Free to 500 contacts/1,000 emails; paid tiers from $13/month, SMS add-on ≈$0.02/SMS.
SmartrMail targets small-to-mid Shopify, BigCommerce, and WooCommerce stores that find heavyweights too complex. One-click product blocks drop SKUs into newsletters, and AI can even draft subject lines. Pre-built flows — welcome, cart, win-back — run right out of the box.
Many merchants call it the best email marketing platform for Shopify stores when simplicity tops the wishlist. Segments cover basics like items bought, time since purchase, and location, while SMS steps slot into the same automations. Pricing stays friendly: even 10,000 subscribers might cost under $50/month.
Because send caps are “emails per subscriber,” most brands never feel throttled. Pro tier adds 1,000 monthly SMS credits and priority support, useful once campaigns mature.
Top features
- One-click product and discount inserts
- Essential ecommerce flows pre-loaded
- Light but effective segmentation
- Integrated SMS with opt-in pop-ups
- Wallet-friendly sliding price scale
Pricing
Free to 200 subscribers; Essential from ~$19/month; Pro at $99/month includes 1,000 SMS credits.
Postscript focuses solely on text, striving to be the best SMS marketing platform for ecommerce merchants that already have email handled elsewhere. Its Shopify integration is deep — events sync instantly, and dynamic discount codes embed in seconds. The free Starter plan has no platform fee; you just pay for the messages you send.
Automations ship with templates for welcome, cart, browse, and shipping updates. Two-way chat turns each SMS into a support or sales conversation, powered by an intuitive inbox. As send volume rises, Growth and Pro tiers drop per-message costs and add priority support.
Merchants like that unused credits roll over and that list size doesn’t inflate bills. Pair it with your email software, and your SMS arm can scale from 500 to 500,000 subscribers without changing tools.
Top features
- Free Starter with pay-as-you-go texts
- Shopify-native triggers and segmentation
- Visual Flow Builder with drag-and-drop timing
- Two-way messaging and keyword replies
- Message credits roll over month to month
Pricing
Starter $0/month + $0.015/SMS (min $30 spend); Growth $100/month + $0.01/SMS; Pro $500/month + $0.007/SMS.
Wrapping Up Your Messaging Game
Picking the right partner from these best email and SMS marketing platforms for ecommerce will dictate how efficiently you turn subscribers into loyal customers. Each tool here excels in its own lane — some favor generous free tiers, others deliver granular data control, and a few win solely on lightning-fast texts.
Before signing up, sketch your must-haves: list size, channel mix, and how deeply you need to segment. Compare the top email marketing platforms against dedicated SMS leaders, noting that what seems cheapest per month might cost more in missed revenue if automation is thin.
Finally, remember it isn’t SMS vs email marketing — it’s the choreography between them that drives lifetime value. Test, iterate, and let your numbers decide. With the platforms above, you’ll have the firepower to own every touchpoint in 2025 and beyond.
If you want to feature your email & SMS marketing platforms for e-commerce on this list, email us or submit a form in the Top Choices section. After a thorough assessment, we’ll decide whether it’s a valuable addition.
