If you’re thinking of creating a website, then it is of supreme importance to select the right WordPress theme.

If you think it’s only about the ‘aesthetics,’ then you are probably wrong. If you choose an SEO-friendly WordPress theme, a strategy widely used by SEO agencies that are gaining traction, then it can do wonders for your website’s performance. How, you ask? Make sure it adheres to all of the following: 

It Integrates The Data In A Fully Structured Manner

The schema markup (a structured breakdown of the data) helps Google understand your content much better. Many SEO-friendly themes have additional features such as information tidbits, a rating system, and a bunch of relevant frequently asked questions. These elements enhance your website’s appeal to users, ultimately improving click-through rates. Get in touch with an SEO Hong Kong agency that excels in this category. 

Search Engine Rankings Are Improved 

Search engines, like Bing or Google, always rank websites that are SEO-friendly. And WordPress themes are no different. Themes with good SEO have fast loading speeds, a clean code, and a mobile-friendly layout. All of these go a long way in helping your website rank well.

The Design Should Be Easy To Navigate

You should make sure that your website responds equally well to both laptops and mobile devices. Remember that this is something that you cannot afford to bypass, given the fact that most people are using mobiles to access various websites. If a WordPress theme is SEO-friendly, then it will function seamlessly on almost all devices, including tablets, laptops, and smartphones. This is a huge factor in the ranking of websites, since responsive design is a key component of achieving success in terms of SEO.  

Your Website Should Have A Good Loading Speed 

Loading speed is one of the greatest factors that Google considers while ranking websites. Usually, we see that people prefer to use websites that are not cluttered and load quickly. Otherwise, it irritates people and drives them away. Having a fast-loading page reduces bounce rates. It also sends out the messages to search engines that this site is user-friendly. 

The Site Should Be Navigable

The website should be structured in such a manner that the menus and options are laid out clearly, with headings and subheadings put in a manner to guide people. The site should also have certain internal links in the homepage text. This helps to improve the user experience. Also, it helps Google to crawl your site better. 

Include A Theme Which Has Pre-Existing SEO Features

Some of these themes come with all the various header tags, sharing (via Instagram or WhatsApp) summaries, descriptions, and subheaders. These features help in saving time while making sure you have SEO-friendly characteristics.

Customizability Without Compromising Performance

While customisation is important, many themes sacrifice speed for design flexibility. An SEO-friendly WordPress theme strikes the perfect balance, offering customisable options without affecting site performance. This allows you to create a unique look for your brand while maintaining optimal load times.

The Website Should Be Immune To Changing Algorithms

Search engine algorithms continue to change over time, making it more important to ensure that your website is SEO-friendly. The developers of SEO-friendly themes always release updates to ensure compatibility with new versions of WordPress.

Conclusion

If you’re looking to optimise your website and make sure that it gets ranked high on Google search, then you should choose a WordPress theme that has some or all of the above-listed features. You are seeking to earn good revenue from your venture, right? This is why it is important to ensure that you have all the necessary features that can help you grab more eyeballs. 

The last point in the list is especially important in order to tackle the challenges created by various changing patterns in terms of Google and other algorithms. You obviously do not want to become obsolete with time. All you need to do is strive to keep up, and you’ll surely succeed!