4. Don't overdo punctuation and caps.
Capital letters are often associated with a feeling that somebody is shouting at you. Nobody likes to be shouted at. Excessive punctuation, as well as all caps, may look amateurish and trigger spam filters, so be cautious using them. 5. Use the below-mentioned principles to motivate people to open an email.
People open emails with subject lines that include curiosity, urgency, offers, personalization, relevance and timeliness, cool stories, and name recognition. Using phrases that express these concepts, you can significantly increase your email opening rates. Start an email like a pro
Are you sure that you know how to start a business email competently? The secret lies in a nice salutation. You can use informal greetings like "Hi" or "Hello" with a recipient's first name if you know this person well and communicate regularly.
If you need to make your business introduction email sound formal, use the first name followed by a surname. In case you don't know a name at all, you can refer a person using "Sir/Madam" or the name of the department (like "Editorial Department"). Write the email body like a marketer. Find the right approach
Smart and unobtrusive marketing should flow in your blood when you are writing a body for your business email. Try to evoke the recipient's interest when explaining the purpose of your email in the most concise way possible.
Be empathetic and put yourself in the recipient's shoes. Imagine you are a very busy person who has received someone's email. What do you expect to see inside?
First of all, you expect an email to be as short and clear as possible. Likely, you don't have much time to read it. You want to understand who is writing to you so it is logical to start an email with a short introduction. State your name, job position, the company you're working for, the place where you've met, or anything else that would be helpful to let the recipient know who you are and why he/she should continue reading the email. Don't talk too much about yourself (2-3 sentences will do).
Further, you wonder why this person is writing to you. When writing the email body, try to move right to the point by announcing the purpose of your letter. We subconsciously understand that the sender values our time if an email is short and very specific. It is very important in business.
In this business email example from NinjaOutreach
, you can see how a good body should look: