7 Tips on How to Write a Good Job Posting to Become Employer #1

Job postings play a crucial role in the hiring process. It determines how many exceptional, but not average, specialists will be attracted.
If you read this article, then most likely, you are planning to write your first job description or refresh an old assignment. The good news is you don't need to be a professional writer to create an impressive vacancy that first-grade employees want to apply to.

So, how to write a good job posting that grabs attention then?
Foundation: Importance of a Detailed Job Post
A comprehensive job post is a kind of a guiding star for unemployed people who want to know all the details about the company and position. It performs some significant functions that will save you time and boost the effectiveness of hiring:

  • Eliminates the necessity of answering additional questions on the phone or email.
  • Helps you avoid applications from unqualified employees so that you interview only those who're a great fit.
  • Gives potential workers understanding of their future responsibilities and duties.
  • Makes your company look prestigious in the eyes of candidates.
  • Can be effectively promoted through the variety of online platforms, sites and social networks. For example, you can post jobs on Facebook, put the job posting on Linkedin and find creative ways of how to post job on Indeed.

I've prepared for you seven useful tips on how to write a good job posting to become employer #1 and make people fight for a position in your company.
an HR manager
Tip 1. Follow job posting requirements for employers and structure
When the candidate clicks on your job posting to find out more information about the open position, you're one step closer to get him/her into your company. Your mission is to ensure that the vacancy provides all the necessary information so that the user doesn't exit the page in confusion.

A common job posting structure includes the following points:

Responsibilities
Sometimes job duties may scare even the most experienced experts if they contain
stilted formulations. Your task is to inspire candidates but not frighten them away. Try to describe job responsibilities in a smooth manner. For example, if you're posting a project manager position, don't use harsh words such as "control" or "oversee". Instead, you can write "manage project workflow" and "motivate your teams to success." Do you see the difference? One word quickly can change the reader's mood and feelings.

Requirements
In addition to the responsibilities, you need to create a clear list of qualifications required for the job position. In this way, the candidates will see whether their skills and knowledge meet your job requirements. The better you lay out your requirements, the better-qualified your candidates will be.

This list can include:
  • Years of experience
  • Education
  • Specific knowledge
  • Experience in work with particular tools
  • Personal qualities
  • Certifications

Salary
Salary is one of the most important decision criteria for the majority of employees. It's not necessary to specify a certain amount you plan to pay. Instead, you can present a salary range with a mention that the precise wage will depend on the candidate's level of experience.
job posting structure
Tip 2. Company's story
A company's story deserves special attention in the job posting structure. In most cases, when the employees find two or more similar job offers, company description becomes the decisive factor for them. It's a perfect chance to show the best sides of your organization and benefits your workers get in comparison with those of other employers.

Here you can write about your mission, product, services, foundation year, the number of employees, location and other significant aspects. List some respective customers you've worked with, share the best cases and proudly show your awards.

It's also a nice idea to highlight your corporate culture and photos demonstrating how your employees work and spend time together beyond the office walls.
    Tip 3. Apply the principles of selling texts
    To write a good job posting, imagine that you want to sell your position as a product, and your candidates are potential buyers.

    How would you persuade a person to make a purchase?
    • Describe your product (vacancy) in simple words, avoiding clerical and super official phrases.
    • Include more specific data and numbers (facts about the company).
    • Write it structured and easy-to-read.
    • Add visualization (photo or video) if the job posting resource vacancy allows it.
      Tip 4. Do regular experiments
      Don't stop at creating only one job text. At least once a week, conduct an analysis of the effectiveness of your posts on the number of responses and quality of candidates. If the text does not work or you attract a lot of amateurs, change it, by trying new wording and structure.
      Tip 5. Create a unique proposal
      Typically, employers think: "I have an office near the subway and the leisure room, which means that a queue of candidates waits for my approval staying behind the doors." I don't want to disappoint you, but such an approach doesn't work anymore since you're not the only one providing all these perks.

      Look at this example of a job proposal that no longer surprises applicants and check if your vacancy has something in common:
      • free coffee and tea
      • office in the city center
      • salary bonuses
      • official employment
      • gym
      • career growth
      Before you compose your own job posting, think about how you can amaze potential candidates and how to find a response in their hearts.

      Examples of unique benefits that give you a competitive advantage:
      • working with some famous clients (list them)
      • weekly team building at the expense of the company
      • including information authoritative media wrote about you
      • possibility of remote working from anywhere in the world
      • establishing development plans for each employee
      • European salaries
      • paying for personal and professional development courses for employees,
      • etc
      employee benefits and perks
      Tip 6. Describe your hiring process stages
      Candidates should know what awaits them when applying. Sometimes it happens that you send a resume and don't understand what will happen next. Will the employer call back or not? How many interview rounds should I pass? And so on.

      By describing all the stages of the selection process, you'll show your honesty, professionalism, and openness.

      Here are some ideas of hiring stages that you can include:
      • "We will write to you if your CV interests us";
      • "First, fill in Google questionnaire";
      • "After the test task, we'll schedule a Skype session with an HR manager";
      • "In the final round, you will have an interview with the head of the department and CEO".

      Surely, these custom steps will vary based on your company structure and workflow.
      Tip 7. Promote your job posting via popular channels
      Social networks have covered the business environment and it's not surprising that today you can easily find the candidates in the informal social media space. Pay attention to how many job posting and resumes people put on LinkedIn, Facebook, Twitter.

      Job posting on Linkedin can be considered one of the most effective channels for connecting employees with employers. You can hardly find a resource with the same amount of registered experts and job opportunities as LinkedIn. Thus, by publishing the vacancy there, you'll spread it within your own network and associated contacts, and 95% guarantee is that someone applies to it. You can post a job both in your newsfeed and in the company vacancies section.

      If you decide to post jobs on Facebook, be ready to get a lot of helpful comments and recommendations from your friends. Also, enrich your vacancy with the relevant hashtags with the words "hiring" or "needed" so people can find it via the search.

      And naturally, nobody canceled the use of special job platforms, where Indeed.com is the leader. In case you're not familiar with the service, I'll briefly explain to you how to post job on Indeed.

      The scheme is simple. You create a job posting, add details (according to the vacancy structure), choose pay or free option for its publication and launch it. The users will be able to find your post in the search and apply to it. To accelerate hiring results, you can run the ad.

      I think it's enough theory to start getting results. Let's move to the practical part.
      posting job on Indeed
      Creative Job Posting Examples
      The exciting and profound job description can attract a lot of really skillful and experienced employees, but sometimes you just don't have ideas on how to write a good job post. That's why I collected for you a couple of creative job posting examples.

      1) In some cases, companies are looking for interns before opening a full-time position. Belmond Group provided the glaring example of such a job posting, by describing the role of Human Resources Intern in details. A little hint is that they provided the possibility to share the job via social media to cover the larger audience.
      example of creative job posting
      2) If you want to hire the entire group of candidates, look at the job posting for a Data Scientist from Brazilian FinTech company.

      This proposal catches the users attention from the first words. It not only explains the specifics of the data scientist job but also shares the insights from the company's employee who describes his work, personal background and provides some advice for candidates.
      example of a creative job posting
      3) An example proving that visuals matter. Through the vivid and stylish design concept, you can set a good mood of visitors and make them want to become a part of your bright and exciting company. It's also a great way to make boring text catchy and increase user engagement.
      creative vacancy example
      Use these creative job posting examples as a template for your own hiring campaign and don't be afraid of experiments.
      Hire the Best of the Best
      As you can see the writing of job description is not so difficult as it may seem at first glance. All you need is to thoroughly present all job details, follow specific job posting requirements for employers, be open, and make people think that your vacancy is a perfect chance to get the dream job.

      Leverage the power of social networks and job platforms to promote your ad. Post jobs on Facebook, create job posting on Linkedin, and don't forget about registering your company profile in Indeed.

      I hope my nontrivial tips and examples will help you find a perfect match for your open job position at the earliest opportunity!
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