Please introduce your company and describe your role as CEO within the organization.
TheBestReputation.com helps individuals and organizations understand, protect, and improve how they show up online, especially when the stakes are high. Reputation is no longer just public relations. It influences hiring decisions, investor confidence, customer trust, and in some cases personal safety.
As CEO and founder, my job is equal parts strategist and operator. I stay close to client outcomes, set the standard for how we work, and make sure our team builds solutions that are ethical, effective, and sustainable. I am also the person making the final call when a situation is sensitive, because in this business, nuance matters.
What is your company’s core business model, do you use an in house team, third party vendors, or a hybrid outsourcing approach?
We are primarily in house, and that is intentional. Reputation work requires consistency, accountability, and tight quality control, especially when you are managing a brand’s search presence and narrative.
That said, we do use a hybrid model when it makes sense, such as specialized support like certain development tasks, niche creative work, or localized media support. Strategy, execution oversight, and anything client sensitive stays inside our walls.
How does your company differentiate itself from competitors in a crowded market?
First, we do not sell magic. A lot of companies in this space overpromise and underdeliver. We set realistic expectations, explain the why, and then we do the work.
Second, we treat reputation like a system, not a one time fix. We combine search, content, digital PR, reviews, and brand strategy so clients are not constantly playing defense.
Third, we lead with integrity. If we cannot help, or if a client is asking for something that crosses a line, we say no. That approach has actually become one of our biggest growth drivers because trust travels fast.
What are the primary industries or sectors you serve, and how has that focus evolved over time?
We work across several sectors, but we tend to attract clients where reputation directly affects revenue and opportunity. That includes professional services, healthcare, real estate, executives and founders, public facing brands, and occasionally high profile individuals navigating a crisis.
Over time, we have evolved from mainly repair work to more proactive reputation building. More clients are coming to us before something happens, which tells me the market is maturing.
What are the most in demand services or solutions that clients approach your company for?
The biggest requests usually fall into a few buckets.
Search results reputation management, improving what shows up and how it is framed.
Review and ratings strategy, not just getting more reviews but putting the right system in place.
Executive branding and thought leadership, especially for founders and leadership teams.
Crisis response, when something is trending, inaccurate, or damaging.
Online presence cleanup and protection, asset building, monitoring, and resilience.
How do you personally stay ahead of industry shifts when most data is already yesterday’s news?
I stay close to patterns, not headlines. Algorithms change, platforms change, and the news cycle moves fast, but human behavior is surprisingly consistent. People search, compare, and decide based on what they see in the first few impressions.
Practically, I spend time in three places. What our live campaigns are showing us week to week, conversations with partners across SEO, PR, legal, and tech, and testing. Nothing beats real data.
And honestly, I try to stay humble. If you think you have figured it out in this industry, the internet will correct you quickly.
Do you have a significant percentage of repeat clients? If so, what strategies contribute to that loyalty?
Yes, repeat business is a meaningful part of our growth. Reputation is not a set it and forget it problem. Clients often come back as their business expands, a new competitor enters the market, or they step into a more visible role.
Loyalty comes from three things. Clear communication, measurable progress, and making clients feel protected. We are not perfect, but we are consistent, and that is rare.
How do you measure and ensure high customer satisfaction in your operations?
We track satisfaction in a few practical ways. Progress against defined goals like search visibility, sentiment shifts, review performance, and branded assets. Communication benchmarks like response times, cadence, and clarity. Direct feedback, especially at key milestones.
But the real measure is whether clients feel less stressed. Reputation issues create a very specific kind of anxiety. If we are doing our job, clients sleep better and feel back in control.
What kind of post project support do you provide to address client queries or ongoing needs?
We do not disappear. Depending on the engagement, we offer continued monitoring, periodic audits, content maintenance, review support, and rapid response if something new pops up.
A lot of clients move into a lightweight ongoing plan because the online world does not stop changing just because a project ended.
Describe your pricing and billing structure, is it fixed cost, pay per milestone, or another model?
Most of our work is structured as monthly retainers, because reputation improvement is a process and results compound over time.
For certain projects, we will do fixed scope pricing, and sometimes a hybrid model with milestone based deliverables. What we avoid is pricing that incentivizes shortcuts. We would rather build durable outcomes than chase quick wins that do not hold.
What is the typical price range for projects you’ve handled in the past year, and how do you balance affordability with value?
Projects vary widely based on scope, urgency, and competitiveness. Over the past year, most engagements have landed in a range that reflects a serious business investment rather than a one off marketing spend.
Balancing affordability and value comes down to honest scoping. If a client’s budget cannot support meaningful progress, we will recommend a phased approach or a smaller starting scope so they still get traction without wasting money.
Have you turned down projects based on budget or scope? If so, what are your minimum requirements?
Absolutely. Sometimes the budget is too low for the urgency, or the scope is unrealistic. We also turn down work that does not align ethically.
Minimum requirements depend on the situation, but in general we need a scope that allows us to produce real movement and a client willing to participate. Reputation management is not hand us the keys and disappear. The best results are collaborative.
What key challenges has your company faced in the last few years, and how did you overcome them?
The biggest challenge has been the speed of change, including platform policies, search volatility, and how misinformation spreads. Another challenge is that the industry has a trust problem because of bad actors.
We overcame those by tightening our process, investing in quality control, and being transparent with clients. We would rather lose a deal than gain a client under false expectations. That mindset has helped us build a more stable, respected brand.
How do you foster innovation and adapt to emerging trends in your industry?
Innovation for us is disciplined experimentation. We run tests, document what works, and build repeatable systems. We also encourage the team to bring ideas forward. Some of our best improvements have come from the people closest to execution.
Trends come and go, but we focus on what keeps working. Strong content, credible digital signals, and real brand value.
What role does company culture play in your success, and how do you build and maintain it?
Culture is everything in a business like ours. The work is detail heavy, time sensitive, and sometimes emotional for clients. If the culture is not healthy, the quality drops.
We maintain culture through clarity. Clear expectations, clear communication, and shared standards. We celebrate wins, but we also celebrate doing things the right way. I try to model calm under pressure, because clients can feel the difference.
Where do you envision your company in the next 5 to 10 years? What are your boldest long term goals?
In 5 to 10 years, I see TheBestReputation.com as the most trusted name in reputation management, known not just for results, but for ethics and professionalism.
Bold goals include expanding our service depth, building smarter monitoring and reporting tools, and becoming the team people call first, before a crisis, not after it. I also want to keep raising the standard for the industry overall.
How has your leadership style evolved throughout your career, and what influences it?
Early on, I thought leadership meant having all the answers. Now I think leadership is being accountable, listening faster, and making decisions with clarity, even when it is uncomfortable.
My style has become more patient and more systems driven. I am still hands on, but I focus more on building a team that can win without me micromanaging.
What emerging technologies or market shifts are you most excited about for your company?
I am excited about the shift toward better intelligence, using technology to spot risk earlier, measure sentiment more accurately, and shorten the feedback loop on what is working.
I am also watching how search is evolving beyond traditional results. AI driven discovery and platform based search are changing how reputations are formed, and we are building around that reality rather than fighting it.
What advice would you give to aspiring CEOs? Can you share one lesson from your journey that resonates with the business community?
Do not confuse confidence with clarity. Your job is not to sound certain. Your job is to build a plan, communicate it, and execute with consistency.
A lesson I learned the hard way is to protect your reputation while you build your business. A lot of founders focus on growth and ignore visibility until something goes wrong. The truth is, trust compounds the same way revenue does. Slowly at first, then all at once.