One of the most promising trends which you should definitely include to your YouTube marketing strategy in 2020 is asking users for help. You can ask the viewers what topic to reveal in the next video and what their interests actually are.
For this, carry out surveys and polls, and urge users to leave their opinions in the comments. All this will help you understand subscribers' preferences and record further videos based on them. So they are more likely to achieve a business goal. Videos around the routine
This type of videos shows how bloggers and celebrities (or you) start their day and how they get ready for bed. A similar format is in demand among subscribers as it helps them efficiently organize the same daily tasks (morning coffee, house cleaning, training in the gym, makeup removal, etc).
Plus, daily-actions-videos bring bloggers/brands closer to subscribers due to showing the things they have in common with users and that bloggers are ordinary people, too. "How to" guides
Since Google is the parent company for YouTube, in response to "how to" request, the user receives an answer of two types: text and YouTube video formats. 67% of modern youth
are sure that they can find information on YouTube on any issue
Are you on your way to develop your brand? Thus, take into account this feature and expand the range of your training and how-to videos. Banal videos recorded at your own discretion no longer surprise users.
An example of a "how to" guide for a culinary business: