Make a plan on how, when and what you want to share in advance. This will very much define the whole theme of your social media profile. Moreover, it will be so much easier and less stressful to have everything laid in front of you in a form of a single SMM content plan. This will also allow you to delegate your social media responsibilities to someone else and easily check their progress.
Also, keep in mind that we live in a fast-moving world. Explore what is going on and try to adjust your strategy to new trends. Being flexible is key to get the most out of your social media marketing activity. Think of how much more likely people are to notice your post if it has something everyone's been talking about recently. Play with the news a bit and show some unseen sides of your product.
Take a look at the social media marketing best practices
to find a list of the most effective SMM tools for scheduling posts as well as creating and posting content, analyzing the performance of different channels, and monitoring results.