It’s excellent that you’ve taken the first step in setting up your eCommerce store, but the hard work continues beyond there.

You have selected the right products to sell and created an attractive website, and now you are waiting for sales to start rolling in. If you are not getting the desired results on your eCommerce site, you must employ sustainable and proven strategies and tools to boost your sales.

Some of the most common tactics used to boost eCommerce sales include building an email list, creating promotional campaigns, using product recommendation quizzes, and establishing trust by showing social proof. The ultimate goal of every eCommerce site is to make sales, but knowing and implementing the proper techniques is key to reaching your revenue goals.

There is enough evidence to prove that using product recommendation quizzes is one of the most effective methods of increasing sales and boosting the profitability of an eCommerce business.

Did you know shoppers who clicked a product recommendation were nearly 2x as likely to come back to the site, and personalized product recommendations account for just 7% of visits but about 26% of revenue?

According to Jonathan Elster, CEO at EcomHalo, “Customers enjoy product recommendation quizzes, as it makes their purchasing decisions easier. This explains why businesses who employ them experience a better conversion rate as compared to those who don’t.”

Product recommendation quizzes give customers a shorter, more personalized, and more pleasurable purchasing journey, corresponding to more sales for your business.

In this article, we’ll explore what product recommendation quizzes are, why you should consider using them, and how you can leverage them to increase your eCommerce store’s profitability.

What Is A Product Recommendation Quiz?

A product recommendation quiz is a fun and interactive series of questions that shoppers and visitors on your site answer to help match them with the best product that meets their needs.

Often, shoppers are faced with the challenge of making a buying decision when faced with many options. That’s where product recommendation quizzes come in. Product quizzes can generate a personalized list of products for potential customers based on their answers.

Imagine you own a skincare brand, and a visitor lands on your site through a Google search. That’s perfect! But there’s only one problem – the visitor needs a moisturizer to cure their dry skin, but they need to figure out where to start since you sell different moisturizers. 

Out of nowhere, your personalized product recommendation quiz appears, and the visitor explains that their skin is usually drier in the morning and they experience acne. You can help them narrow their options and recommend the best moisturizer for their skin type.

Think of it as providing the potential customer with a virtual assistant or salesperson to help make their shopping experience seamless and effortless.

Benefits Of Using Product Recommendation Quizzes

There are many eCommerce strategies, so what makes product recommendation quizzes great? We’ll explain why many brands have turned to these quizzes to take their sales to the next level.

• Product recommendation quizzes provide a personalized shopping experience

Want to give your customers a better shopping experience, simplify their purchasing decision,s and increase your conversion rate? Use personalized product recommendation quizzes.

According to Fernando Lopez, Marketing Director at Circuit, “Personalized product recommendation quizzes can increase your conversion rate up to 80%. The more personalized the quizzes are, the higher the chances of converting the visitor into a paying customer.”

Knowing what your customers want and when they want it is key to the success of your eCommerce business. Product quizzes help you understand and analyze your customers’ unique needs and expectations, and you can use the data to provide customers with personalized offers. Also, you can consider leveraging questionnaire automation for streamlining the process and gathering insights more efficiently.

In addition, implementing a well-structured referral program can further amplify your customer engagement and acquisition efforts, turning satisfied customers into advocates who bring in new business.

It is no longer enough for companies to employ a “one-size-fits-all” approach. For your business to thrive in the competitive and ever-changing market, you must find new, innovative, and exciting ways to engage with customers and meet their needs. A product recommendation quiz helps you achieve this!

• They educate your customers while providing value to them

Another incredible benefit of product quizzes is that they allow customers to learn more about their problem, the solution, and the product. By educating your customers, you are establishing your brand as a trusted and credible source.

According to Jerry Han, CMO at PrizeRebel, “Product recommendation quizzes harness tremendous power to educate your customers and build trust. Use these quizzes to teach potential customers, excite them about your products and services, and watch them play a key role in your conversion rate optimization.”

By educating potential customers on their needs, product recommendation quizzes can put them on a path to self-discovery. WordPress Quiz Maker offers the flexibility to create tailored quizzes that not only engage users but also help them find personalized solutions based on their preferences. When your product quiz asks the right questions and teaches potential customers about their problem while offering them a viable solution, it generates curiosity within them. This may be just what you need to convert your difficult customers into dedicated paying clients.

• Product quizzes can help you grow your email list

Building an organic email list is an excellent strategy every eCommerce company should employ to attract and retain customers, which is a crucial factor in driving revenue. To succeed in eCommerce, you must learn how to harness your website’s traffic and convert it into a healthy email list.

Sometimes, getting customers to part with sensitive information like their emails is challenging, especially on a website they are visiting for the first time. Therefore, you are responsible for devising creative ways to get visitors to give their email addresses and have a taste of your shopping experience.

If you don’t already have an email collection tactic, consider using product recommendation quizzes. These quizzes offer value to customers in exchange for their emails. After successfully collecting the visitor’s email, you can learn about their needs, communicate with them, and market to them more personally.

Here are a few ways to take advantage of product quizzes to collect emails:

• Allow users to enter their email addresses to receive their quiz results.
• Offer the visitor a promo or discount in exchange for their email.
• Ask users to enter their emails to receive regular updates on the best deals on their favorite items.

According to Tom Golubovich, Head of Marketing & Media Relations at Ninja Transfers, “Product recommendation quizzes are powerful tools you must leverage for building a healthy email list. You can offer visitors a mouth-watering incentive in exchange for their email. The results will be tremendous.” 

For the best results and maximum conversions, consider A/B testing your quizzes to determine which performs better.

• Product quiz data can tackle the problem of abandoned carts

Many eCommerce businesses face the challenge of shopping cart abandonment, where a customer adds an item to their cart but leaves the store before completing the purchase. And even though using product quizzes cannot eliminate cart abandonment, they can reduce it significantly.

A high shopping cart abandonment rate is terrible for your revenue and business! You must track this metric to improve conversions and scale your business. 

So there’s one question left to be answered: how can product quizzes help you solve the cart abandonment problem and potentially recover lost revenue? Simple! Product recommendation quizzes supply personalized data that can help you design more successful abandonment campaigns.

For example, a shopper visits your site and adds the recommended product to their cart but doesn’t complete the purchase, and you were able to collect their email address from the product quiz. You can send them personalized emails encouraging them to return and complete their purchase by offering them incentives such as a coupon code.

• Product quizzes can help convert more visitors and drive up your sales

Only some visitors who land on your website will make a purchase. Product quizzes can help ensure that a good percentage of your website traffic opens their wallets and makes a purchase.

According to Alex Milligan, Co-founder & CMO of NuggMD, “Product quizzes are actionable tools that provide a great return on investment and can help businesses boost their sales and finances. As a matter of fact, brands that employ interactive product quizzes achieve about 2x higher conversion rates compared to those that don’t. Use them right, and you will be well on your way to financial freedom.”

Product quizzes might not help convert customers who are not interested in your product, but they will go a long way in increasing sales among consumers who are still trying to make up their minds.

Get The Best Out Of A Product Recommendation Quiz With These Simple Tips

Undoubtedly, using product recommendation quizzes is one of the most effective ways of improving the conversion rate on your website. But to achieve the best results, you must use them correctly.

Some of the best practices when using product recommendation quizzes are listed below. Keep them in mind when building a product quiz that converts.

• Ask the correct number of questions

People will rarely be interested in a product recommendation quiz with more than 20 questions. And most people won’t trust a quiz with too few questions because it probably won’t give them a very accurate product recommendation with very little information.

Even though there is no exact number of questions a product quiz should have, you must keep the questions around 5-10 for the best results.

• Use images to bring your quiz to life

A recent study found that product quizzes that use images in combination with text have a better completion rate than those that rely solely on text. Making your quizzes visual is sure to keep visitors more engaged as well as increase your conversion rate.

• The first question you ask is crucial

An excellent first question captures your reader’s interest and compels them to complete your product quiz. Keep testing the first question until you find out which one works best. You will experience a high drop-off rate if the first question is wrong.

• Steer clear of language that is difficult to understand

Make the questions in your product quiz as easy to understand as possible. Using complicated language when asking questions will increase the drop-off rates.

• Always remember to use quizzes to collect contact information

Not all visitors who take your quiz will end up purchasing the product you recommend to them. Still, if you can collect their contact information, you can take your marketing game to the next level and re-target them with better offers and discounts.

6 Steps To Get Started With Your Product Recommendation Quiz

Now that you know product quizzes can play a role in the success of your eCommerce business, the next step is to go ahead and create yours. Here’s some good news, designing your product quiz is a walk in the park!

Follow the steps below to create and optimize your product recommendation quiz so that it appeals to customers.

1. Choose a quiz builder

These days, you no longer need to hire a development team to code a product recommendation quiz for you. Numerous quiz builders out there do all that hard work for you. You must create an account with any of the quiz makers and select from an array of product recommendation quiz templates.

2. Select your preferred display type

The display type you choose is how you want web visitors to interact with your product quiz. Some of the most popular options include embedding in an existing page, using bottom-corner site messages, and using a dedicated landing page.

3. Craft the quiz questions

We have reached the most crucial part of setting up your product recommendation quiz. You must tailor the quiz around the target audience’s pain points. The right questions will compel the quiz participant to enter their information and give them reasons to purchase the recommended product.

4. Configure your product recommendation steps

Here, you can customize what happens after the visitor takes your quiz. In other words, you can choose where you want them to be directed for their product recommendation. You can either create each product recommendation separately on your original quiz page or direct the visitors to a new landing page after completion of the quiz.

5. Add a lead capture form

Product quizzes are one of the best ways to get visitors to provide their contact information. You can ask them to share their email addresses to receive their personalized product recommendation. Even though not every quiz will lead to a sale, you can leverage your product recommendation quiz to capture leads for future re-targeting.

6. Integrate the product quiz into your online store

It is the final step in creating your product recommendation quiz. Once you add the quiz to your online store, all you have to do is see how it performs. You must track your responses and analyze them to learn about your customer’s needs and interests. You can then use this information to bolster your marketing campaigns and sales strategies. 

Follow these steps carefully, and you’ll be on your way to creating a fun, engaging, and revenue-generating product recommendation quiz.

Conclusion

In summary, product recommendation quizzes give customers the fun, interactive, and personalized experience they desire. These quizzes are a game changer in eCommerce. Take advantage of them today and watch your eCommerce business flourish!