Shopify’s popularity has consistently boomed in recent years, with more users turning to this eCommerce platform to offer goods and services.

It doesn’t come as a surprise that the competition on Shopify is pretty fierce, with many owners scrambling to land a high ranking in search engine results pages (SERPs). On the upside, Shopify has a lot of built-in features you can utilize to optimize your page, and coupled with SEO strategies, you have higher chances of boosting visibility.

But let’s be real, those two can only help your Shopify account stay afloat; if you really want to dominate the site, you need to up your game and start applying advanced SEO for Shopify techniques.

Lucky for you, we’re sharing a few advanced SEO strategies for the Shopify theme store, so hopefully, these will serve as a stepping stone toward improved optimization of your store and unlocking its true potential.

Advanced SEO Strategies For Shopify Success

To level up your game, you need to master the basics of SEO first, and from there, it’s time to explore the advanced techniques below to enhance your Shopify store’s visibility and increase organic traffic.

1. Adapting structured data for optimization

There are a lot of factors search engines take into consideration to determine if a website should rank highly or not, and if there’s one factor Shopify owners tend to overlook, it’s using structured data. Having high-quality and informative content is one thing, but you also need to structure your data in a way that’s easier for users to understand and for search engines to index your site.

2. Implementing strategic internal linking

Understanding website hierarchy is rooted in internal linking, wherein different pages from different domains connect to your page, giving the users a better understanding of what they’re researching and also ensuring a seamless content hierarchy. You have to strategically use internal linking pyramids, wherein you create a network of interlinked pages that allocate link authority throughout your Shopify page, which then increases your ranking potential.

3. Exploring technical SEO on a deeper level

We’ve said time and again how important Technical SEO is, but if you want to ensure your page’s longevity, then you need to take a deep dive. Try tapping into other techniques like server-side rendering (SSR) if you want to focus more on optimizing your more complex pages or start applying accelerated mobile pages for even faster mobile-loading times.

4. Optimizing voice search

SEO for Shopify is constantly evolving, and it’s all because user behavior continues to do so. One user behavior that has changed the digital landscape is the introduction of voice search. Not only is it more convenient for users, leaving them hands-free, but it also boosts voice search assistants such as Alexa and Siri.

If you want your Shopify page to maintain its high ranking, make sure you integrate voice search into it and conduct keyword searches to identify high-quality and relevant terms. Make sure that you also integrate conversational language into your voice search and are on the lookout for evolving speech patterns.

5. Integrating video SEO

We’re now at the point where videos are dominating the industry, so it’s best to ride this wave and utilize video SEO to keep enticed and keep the users engaged. Explainer videos have a proven track record of making users stay longer on websites, which adds points to your ranking factor.

6. Maximizing local SEO

Although we’ve mentioned earlier that it’s important to do a deep dive into technical SEO, it’s equally important to enhance and track the progress of your local SEO strategies. Make sure you cover all the basics and leverage the power of local SEO by optimizing your Google My Business listing, making sure that your name, address, and phone number (NAP) are accurate across all online directories.

7. Implementing scheme markup for reviews

Customer reviews and testimonials also play a part in making your page rank highly in search engine results pages. The more your customers leave glowing reviews and positive feedback on your products and services, the more it sends a positive signal to search engines that your page is trustworthy, thus boosting your rank and asserting yourself as a trusted authority in the industry.

Concusion

Ultimately, the digital terrain of SEO continues to evolve as we speak, and as such, it’s important to monitor and stay updated on the changes so you can make the necessary adjustments in your techniques to keep your Shopify account store among the top-ranked in search engines.