QR codes are used by plenty of types of businesses in various sectors.

When we think about e-commerce, different platforms come to mind, and having a business on an online platform like Shopify can help you sell your products in a number of different ways. 

When creating a marketing strategy, using customized QR code tools can help you quite a bit. A QR code can help you in many different ways.

Keep reading to take a look at how you can use QR codes to your advantage in your Shopify marketing strategy.

Building Your Email Marketing Outreach With QR Codes

Email marketing is very effective when it comes to increasing sales and retaining consumers. 

Here are a few ways you can use QRs in your emails: 

• Building your email list: Use QR codes in stores or events that link to a sign-up form for your email newsletter. 
• Including offers: Fix QR codes in emails that reveal personalized discounts or promotions when scanned. 
• Linking to videos: Take advantage of QR codes to direct users to product videos or tutorials that show off your products in a more engaging way.

Growing Social Media Engagement By Sharing Your Profiles

If you have a business, you should feature it on a social media platform. Social media is great for sharing info and deals, and QR codes can help you get potential clients to your accounts.

So, here’s what you can do with your QR codes:

• Link to social media: Include your business’s Instagram, or other social profiles in your code to build up traffic to your products.
• Add exclusive social campaigns: Run contests and get users to the contest by having them scan a QR code to find the entry form. 

With a QR code, it will be easier for your customers to connect with your brand.

Improving Customer Experience

Customer experience is critical to e-commerce success or just about any business’s success. With QR codes, you can simplify and optimize the shopping experience.

Below are some tips to help you make a customer’s experience better with the help of QR codes: 

• Including product info: Use QR codes on product packaging or in-store displays that link directly to detailed product pages on your Shopify store to help customers get more information without assistance.
• Making reordering simple: Add QR codes on receipts or packaging that link directly to the product page for easy reordering. 

By making purchases and repurchases easier, you’ll likely improve customer satisfaction in a big way.

Sharing Your Content With QR Codes

Bringing value through engaging content is key to growing your brand’s presence online. With a QR code, you can significantly make your content more accessible.

This will help you with your outreach and SEO strategies. 

You should use your QR codes to share: 

• Tutorials: Add QR codes on packaging that link to instructional videos or user manuals to help your customers better understand how to use their new product.
• AR views: For niche products, use QR codes that lead customers to visual experiences where they can see the product right in their home or office before buying. 
• Exclusive content: Offer access to exclusive or limited edition content like unreleased videos or newsletters.

Taking Your Clients from In-Person to Online

Not sure how to get your in-store clients to your website?

Using QR codes correctly will help you do just that. Below are a couple of ways you can get your in-store clients to your online shop:

• Add QR codes to in-store displays: Place QR codes on shelves next to products so customers can scan them for more information or even purchase items online if they’re out of stock in-store.
• Place them in your store’s window: Display QR codes in store windows that give a link directly to your online product pages. 

This process helps you bring in both foot traffic and online visitors through a user-friendly cross-platform experience.

Applying QR Codes Into Coupons And Offers

Everyone loves a good deal, and digital coupons made available through QR codes are an excellent way to attract new customers and retain existing ones.

Below are several ways to get your coupons and discounts out to the public: 

• Coupons: Include coupon-specific QR codes on flyers or packaging inserts. When scanned, these could lead directly to a discount page on your Shopify store.
• Post-purchase bonuses: Add a unique coupon code within a QR code on order confirmations or shipping receipts. 
• Automated coupon workflows: Use services that work with Shopify to generate unique coupon-specific QR codes after every purchase

Tracking And Analytics

If you create a dynamic QR code, one of its major advantages is the ability to track the code’s performance through analytics software. This can help you make decisions on your current and future products and strategies. 

Take a look at how you can use this feature to your advantage:

• Stay up to date: Use tools like Google Analytics equipped with Shopify’s reporting features to monitor how often your QR codes are scanned, where they’re scanned from, and what devices are used.
• A/B testing campaigns: Test different versions of campaign materials by assigning unique trackable links via different QR codes. This will help you figure out which version performs better in driving traffic and sales.

Conclusion

By using these ideas for your Shopify marketing plan, you should be able to speed up customer interactions while also creating new ways to engage and sell your products or services.

With QR codes, you’ll be able to bring your in-store customers to your online store, improve customer experiences, and automate decision-making. With those advantages, you’ll probably be able to create more persuasive, measurable, and successful marketing campaigns.

In the end, using your QR codes in the right places and adding the correct links will help you sell products and create long-term relationships with your clients.