Building software today has gone far beyond writing code. Companies need products that solve real problems and help them stand out against competitors.
That’s where you’ll want to turn to a product strategy firm, which helps shape the vision behind a product, define the right features, and connect business goals with technology decisions. With the right partner, businesses can reduce the risk of failed launches, bring new ideas to market faster, and create digital solutions that deliver long-term value.
Below, we’ve rounded up a list of the top product strategy agencies with proven track records of successful projects and expertise to guide you from early discovery to full-scale delivery.
Best Product Strategy Agencies
Based in Montreal, Webisoft is a North American technology partner known for bringing complex ideas into reality. Their senior engineers cover everything from backend and frontend development to DevOps and cloud services, with most of the team seasoned enough to step into advisory roles. Companies turn to Webisoft for fractional CTO support, technical audits, or complete product builds, knowing that the work is handled directly by in-house talent.
As one of the best product strategy agencies, Webisoft ‘s process includes product thinking, prototyping, and MVP design to ensure market readiness. They develop SaaS platforms, enterprise solutions, and Web3 systems, with an eye on scalability and security. The company’s ability to connect architecture, management, and innovation allows Webisoft to help clients create durable products that move beyond the proof-of-concept stage.
- Services and expertise: product strategy, custom software development, web development, blockchain
- Location: Montreal, Canada
- Team size: up to 50 experts
- Portfolio: Cogeco, Styllar, Dominion, Proprio Direct, Edigo, TennisZon, Sonr, Astrovault, Kryptik, and others
Miquido is a trusted software development company that has been helping businesses create outstanding digital products since 2011. With over a decade of experience and 150+ delivered solutions, the company has built trust across fintech, healthcare, e-commerce, and entertainment.
In-depth expertise in data science, machine learning, and natural language processing allows the team to deliver top-tier product strategy consulting services that help companies harness technology for growth.
Miquido will work with you throughout the entire journey, from market research and prototyping to post-launch scaling. Their process connects technical consultations, UX/UI design, and business model validation. The result is a strategy-driven process that aligns technology with market demands while preparing businesses for continuous innovation.
- Services and expertise: product strategy, AI development, web development, mobile app development, legacy app modernization
- Location: Krakow, Poland
- Team size: 200+ experts
- Portfolio: BNP Paribas, TUI, Skyscanner, Dolby, Warner Recorded Music, Play, Empik, PZU, HelloFresh, Brainly, and others
Goji Labs is a Los Angeles-based product agency with more than a decade of experience delivering digital solutions for startups, nonprofits, and Fortune 500 companies. The team has helped launch over 400 products across web, mobile, and IoT, building a reputation as one of the best software innovation agencies. Many of their partners have secured major funding rounds — over $1B collectively.
In their product strategy work, the experts at Goji Labs work closely with clients to map the entire journey, from idea validation to post-launch growth. They provide professional assistance with product roadmaps, feature prioritization, market research, and go-to-market planning. The team emphasizes product-market fit, aligning user needs with business goals while addressing risks early on. With ongoing optimization and support, they ensure each launch remains competitive and user-focused.
- Services and expertise: product strategy, web development, mobile app development, custom software development, UX/UI design
- Location: Los Angeles, CA, United States
- Team size: 50+ experts
- Portfolio: PredictionStrike, VibeUp, Jugo, TruConnect, AngelFire, Haystack, Mindr Global, WWF, Root, and others
Based in Poland, Netguru positions itself as a digital acceleration partner, primarily focusing on fast AI adoption. Founded in 2008, the company has grown into a 400+ strong team and delivered more than 2,500 projects worldwide. Their work spans finance, healthcare, proptech, and retail, supporting clients in the US, UK, DACH, and MENA regions.
By combining engineering, design, and the top product strategy services, Netguru helps organizations effectively close capability gaps and launch new initiatives with speed.
As a product strategy and innovation partner, the team at Netguru focuses on product validation and roadmapping. They support clients in defining demand, shaping competitive advantages, and turning visions into actionable plans. If this sounds like your project, consider reaching out to this team.
- Services and expertise: product strategy, web development, mobile app development, AI development, UX/UI design
- Location: Poznan, Poland
- Team size: 400+ experts
- Portfolio: UBS, OLX, Volkswagen, IKEA, Keller Williams, Solaris, Moonfare, Spendesk, Shine, Codex, Zeller, and others
Recognized as one of the best software innovation agencies, Delve works with companies of all sizes, from young startups to large enterprises. The team combines research, strategy, design, and engineering to help clients bring new ideas to market. With a mix of disciplines under one roof, Delve can carry a product from the earliest concept through to testing and launch.
On the strategy and technology side, the team offers software engineering and connected product development. They build mobile and web apps, desktop tools, and custom cloud platforms for IoT and smart devices. Their engineers design secure, scalable systems and add intelligence to connected devices to improve performance. The process covers everything from API and data services to automation and quality testing, making sure products are reliable and ready for future growth.
- Services and expertise: product strategy, product design, engineering, UX/UI design
- Location: Boston, MA, United States
- Team size: 200+ experts
- Portfolio: GAF, BlockEnergy, Mallinckrodt, Lazurite, Dexcom, Converse, Fiskars, Onity, Centerpiece Software, Twine Health, and others
Fresh Consulting is a strategy and innovation firm that combines software and hardware expertise. The experts at Fresh Consulting handle everything from brands and apps to robotics and complex systems, working closely with clients to turn ideas into real solutions.
In product strategy, Fresh Consulting takes a research-driven and practical approach, helping organizations define where to play, how to win, and how to grow with confidence. The team gathers market insights, validates ideas, and uses design thinking methods to reduce guesswork.
Fresh Consulting is known for delivering some of the best software innovation services, which include concept development, customer experience design, business model innovation, and product roadmaps. With in-house specialists in AI, hardware, and robotics, Fresh also helps clients test and refine new technologies, turning bold ideas into products with measurable impact.
- Services and expertise: product strategy, custom software development, UX/UI design, AR/VR development, digital engineering, mobile app development, AI development, branding, IoT development, wearable app development
- Location: Bellevue, WA, United States
- Team size: 250+ experts
- Portfolio: CalPortland, Moonshot Sports, United Rentals, NEC, Ikonix, PayScale, CBRE Global, Microsoft, Autodesk, and others
Devox Software is an international IT company with offices in the US, Poland, and Ukraine. The company is home to 100+ engineers and consultants skilled in web and mobile development, Web3, UI/UX, DevOps, and data analytics. Since the company’s inception in 2018, the team has delivered more than a hundred projects across 16 countries, with over 80% of clients continuing to work with them for more than two years.
As one of the top software innovation consulting firms, Devox offers product strategy consulting for startups, supporting them in refining ideas and ensuring market readiness. Their consultants help with market research, competitor analysis, product positioning and branding, product development, product optimization, pricing strategy, go-to-market strategy, and product portfolio management, thus providing a robust suite of solutions you need to transform your idea into a strong, competitive product.
- Services and expertise: product strategy, custom software development, AI development, mobile app development, web development
- Location: Miami, FL, United States
- Team size: 100+ experts
- Portfolio: Cure Media, Magma, F4 Events, ILVE, ActivePlace, Ferretly, Nabed, Optherium, Truevo, Juriba, and others
The next prominent name on our list of the top software innovation consulting firms is Thoughtworks, a global technology consultancy with over 30 years in the market. Founded in Chicago, it has grown into a 10,000-person company with offices across 18 countries. The firm blends strategy, design, and engineering to help organizations navigate change and stay competitive.
The company’s services cover product innovation, data modernization, AI adoption, and enterprise platform upgrades. By treating AI not just as a tool but as a mindset, they support clients in turning experiments into practical solutions.
In product strategy and innovation, Thoughtworks combines design-led thinking, AI expertise, and engineering depth. Their specialists assist companies with building adaptable platforms, modernizing legacy systems, and launching customer-centric products at scale.
- Services and expertise: product strategy, custom software development, AI development, mobile app development, web development, enterprise platform modernization
- Location: Chicago, IL, United States
- Team size: 10,000+ experts
- Portfolio: BMW Group, Mercedes-Benz, Walmart Tech Chile, Bosch, British Airways, Credit Suisse, and others
Since 2010, the team of mid- and senior-level engineers at COAX Software has been building digital solutions for clients in healthcare, travel, transport, construction, and logistics. Headquartered in Wheeling, IL, with a delivery center in Ukraine, the company works with clients worldwide, building mobile apps, enterprise platforms, and AI-powered systems.
As a product strategy partner, COAX helps businesses translate ideas into product vision through research, prototyping, and validation. Using agile sprints and lean startup methods, they focus on reducing risks and aligning technology with real customer needs, while design thinking enables the team to uncover user insights and turn them into practical, innovative solutions. Whether it’s planning the right tech stack, validating demand, or refining an existing project, you can turn to COAX to help you accelerate development while staying adaptable to market shifts.
- Services and expertise: product strategy, AI development, mobile app development, web development
- Location: Wheeling, IL, United States
- Team size: 100+ experts
- Portfolio: Krytter, Driven Connect, Ratio, GrandBus, Peercents, CareZapp, Taxod, Smart Bat, Site Survey, Alertpoint, and others
Established in 2008, Yalantis is an engineering company known for tackling complex digital product development. With 500+ professionals across seven development centers worldwide, the team works on both software and hardware projects. They have built over 40 end-to-end IoT deployments and continue to expand with a 54% annual growth rate, with their work spanning industries like healthcare, logistics, manufacturing, real estate, and fintech.
As one of the top product strategy agencies, Yalantis helps businesses shape ideas into clear technical requirements and functional prototypes. Their consulting services include market research, competitor analysis, risk assessment, and roadmap design. The team is renowned for applying design thinking to align user needs with technical feasibility as well as ensuring regulatory compliance for tightly regulated industries like healthcare and finance. From cloud consulting to embedded software, they offer the full cycle — concept, prototyping, design, and implementation.
- Services and expertise: product strategy, IoT development, AI development, custom software development
- Location: Warsaw, Poland
- Team size: 500+ experts
- Portfolio: Toyota, Google X, RAKwireless, Healthfully, Orbis, Duo Health, Stromee, Meroxa, Wayne, RestorixHealth, Aironworks, and others
Conclusion
Hiring the right product strategy and software innovation agency can make the difference between a product that thrives and one that never takes off. As you narrow down your options, look for agencies that share their thinking process openly and provide case studies in your industry.
We hope our list helps you find a partner that will understand your vision and turn it into a product that grows with your business.
If you want to feature your product strategy & software innovation agency on this list, email us or submit a form in the Top Choices section. After a thorough assessment, we’ll decide whether it’s a valuable addition.
