Lead generation tools are a great way to turn anonymous visitors into contacts a business can reach later.
Forms, pop-ups, slide-ins, bars, and other on-site messages help collect email addresses or other details at the right moment by surfacing a relevant offer.
The right tool can make a noticeable difference to how many people convert. However, the market is packed with options, ranging from simple pop-up builders to comprehensive conversion platforms with advanced targeting and analytics, so it can be challenging to choose.
If you’re looking to get more out of your website traffic, read on. In this article, we’ve rounded up the top lead capture tools to boost conversions and grow subscriber lists.
OptinMonster is a cloud-based lead capture and conversion optimization tool designed to help websites turn visitors into leads. It lets you build various forms and messages that appear at strategic moments, such as when someone is about to leave a page or after they’ve scrolled partway down a blog post.
The platform includes a drag-and-drop builder and templates you can customize to match your branding. It collects email addresses and other contact details and sends this data to your email service or CRM for follow-up.
Unlike most one-off pop-up builders, OptinMonster includes behavior-based triggers and personalization rules that enable you to tailor what each visitor sees. For example, you can show a special offer only to people who have spent a certain amount of time on a page or who have visited multiple pages. You can also test different versions of your forms to see which gets the most sign-ups.
Key features:
drag-and-drop form and campaign builder
pop-ups, floating bars, slide-ins, inline forms, and more
behavior-based targeting
A/B testing
integrations with email marketing platforms and CRMs
One of the most popular form builders, HubSpot Forms allows users to create and publish forms on their websites or as standalone pages without coding. Each submission feeds directly into HubSpot’s CRM, meaning anyone who fills out a form becomes a contact you can track, segment, and follow up with.
The intuitive visual editor lets you create forms from scratch or use pre-built templates, which are tailored to various goals, such as ebook downloads, event registration, newsletter sign-ups, ticket submissions, etc.
Undoubtedly, the best thing about HubSpot Forms is how they work with the rest of the platform. Because the form submissions go straight into the CRM, you don’t have to export and import data manually. You can also personalize forms so returning visitors see fewer fields, trigger automated follow-up emails, and build lists for segmented marketing. Forms can be embedded on most websites or shared via direct links.
Key features:
drag-and-drop form builder with templates
seamless integration with HubSpot CRM
conditional logic and personalization
automated follow-up actions like welcome emails or segmentation lists
ability to embed forms on external sites or share as standalone links
built-in analytics
Pricing:
HubSpot’s core CRM and basic forms tools are available on the free tier, which stays free forever and includes contact capture and CRM integration.
More advanced form and marketing automation features are part of paid plans within HubSpot’s Marketing Hub, which starts at around $15 per month on the Starter plan and scales up with Professional and Enterprise tiers.
ConvertFlow is an all-in-one platform combining funnel and lead capture tools. It brings together landing pages, pop-ups, forms, quizzes, surveys, sticky bars, and other conversion elements into a single builder. ConvertFlow lets you design and launch everything from one dashboard and tailor what people see based on how they behave on your site.
Marketers use ConvertFlow to capture email and SMS leads with pop-ups and embedded forms, test variations with A/B tools, and personalize content each visitor sees based on their interaction history or CRM data. It integrates with popular email, CRM, and e-commerce systems, so collected leads flow directly into the tools a business already uses. Drag-and-drop editors and pre-built templates help you launch campaigns quickly.
Key features:
funnel builder for landing pages, pop-ups, forms, quizzes, and surveys
personalization and targeting based on visitor behavior and CRM data
drag-and-drop editor with templates
multi-step lead capture flows and conditional logic
A/B and multi-variate testing
integrations with email marketing, CRM, and e-commerce platforms
Chosen by over 35 million users worldwide, Jotform is an online form builder with a focus on flexibility and ease of setup. It allows businesses to create forms for lead capture, registrations, surveys, payments, and internal workflows. Forms can be shared via direct links or embedded on websites. Once someone submits a form, their data is stored inside Jotform or sent to connected tools such as email platforms, CRMs, or spreadsheets.
What sets Jotform apart from other form builders is the level of customization it offers. You can build simple contact forms or more advanced, multi-step forms with conditional logic and calculations. The platform supports a wide range of use cases, from basic newsletter sign-ups to more complex lead qualification flows. Templates help substantially speed things up, while the editor leaves room to adjust the design to match different brands and audiences.
Key features:
drag-and-drop form builder with hundreds of ready-made templates
support for multi-step forms, conditional logic, and calculations
integrations with CRMs, email tools, and automation platforms
Best known for its landing page builder, Unbounce has grown into one of the go-to lead capture and conversion optimization tools used by marketers who prefer having more control over how visitors move through a page. You can build landing pages, pop-ups, and sticky bars, with each element designed to support prospect capture. The editor gives ample room for adjusting layout, copy, and design, allowing teams to test ideas quickly and see what performs better with their audience.
The platform includes A/B testing and a feature called Smart Traffic, which automatically sends visitors to the version of a page that’s most likely to convert based on their past behavior, which helps businesses get more leads from the same amount of traffic. Forms, pop-ups, and on-page CTAs feed directly into connected CRMs, email tools, or spreadsheets, keeping the workflow simple once a lead is captured.
Key features:
drag-and-drop landing page builder
pop-ups, sticky bars, and embeddable lead capture forms
A/B testing
Smart Traffic to route visitors to the highest-converting page variant
integrations with CRMs, email platforms, and automation tools
Leadpages is landing page and lead generation software built for businesses looking to launch campaigns quickly without relying on designers or developers. It offers ready-to-use pages and forms that are designed to convert traffic into leads, whether the goal is email sign-ups, webinar registrations, or lead magnet downloads. Pages can be published on a Leadpages subdomain or connected to a custom domain.
Beyond landing pages, Leadpages includes some of the best lead capture tools to boost conversions. You can add pop-ups, alert bars, and opt-in forms, and then test variations to see which version performs better. The editor is visual and straightforward, which makes Leadpages a great choice for small teams and marketers who want control over layout and messaging without a steep learning curve. Leads are stored in the platform and can be sent directly to email tools or CRMs for follow-up.
Key features:
drag-and-drop landing page builder
built-in forms, pop-ups, and alert bars
A/B testing
mobile-responsive designs out of the box
integrations with email marketing platforms and CRMs
The next tool on our list of the best lead capture apps, Sleeknote focuses on creating on-site messages that encourage visitors to take an action. In addition to the standard pop-ups, Sleeknote gives you more flexible formats, including slide-ins, banners, teasers, and multi-step forms that fit smoothly into a page without blocking the entire screen. This makes it a popular choice for e-commerce brands and content-heavy sites that want to grow their email lists without compromising the user experience.
One of the most customizable lead generation tools, Sleeknote lets users tailor each message to specific behaviors, such as time on page, scroll depth, or exit intent. You can also show different offers to returning visitors, first-time shoppers, or readers who have spent time on certain pages. The visitor tracking feature helps adjust wording, design, and timing to improve conversion rates over time. Last but not least, integrations with email platforms and CRMs make it easy to continue the conversation once a visitor submits their details.
Key features:
slide-ins, banners, teasers, and pop-ups
behavior-based targeting
multi-step forms and lead magnet delivery
A/B testing
integrations with major email marketing tools and CRMs
campaign analytics
Pricing:
Sleeknote uses traffic-based pricing, with its two plans scaling based on the number of monthly visitors to your site:
Core: €62–€462/month
Core and Gamification: €85–€585/month
Sites with over 500,000 monthly visitors are priced on a custom basis. There’s a 20% discount available on annual subscriptions.
Privy is known as the best lead capture software for Shopify stores, favored for an easy way to add pop-ups, bars, and on-site forms that encourage visitors to sign up for discounts or join a mailing list. Installation happens through the Shopify App Store, and once connected, Privy pulls product and customer data automatically, which keeps setup light even for new store owners.
The app enables you to show targeted offers based on cart value, browsing history, or exit intent, then follow up with automated emails or SMS messages. Privy also includes simple segmentation tools and playbooks for common e-commerce scenarios, such as welcome discounts and abandoned cart reminders. All collected leads sync with your marketing tools or stay inside Privy if you prefer to manage campaigns there.
Key features:
pop-ups, flyouts, banners, and embedded forms
behavior-based triggers tailored to shopping activity
automated email and SMS follow-ups
templates for welcome flows, discount offers, and abandoned cart recovery
seamless integration with Shopify
Pricing:
Privy offers three plans, billed monthly:
Pop Ups & Displays: from $24/month
Email: from $30/month
Email & SMS: from $45/month
Pricing increases as your email list, SMS volume, or traffic grows.
Trusted by brands like L’Oréal, UNICEF, and Unilever, Wisepops is used by companies that need reliable on-site messaging. Recognized among the best lead capture tools, Wisepops supports pop-ups, slide-ins, bars, and embedded elements that you can place anywhere on a page. Businesses use Wisepops to collect email addresses, promote offers, or guide people toward specific actions without interrupting the browsing experience more than necessary.
Campaigns can be shaped around visitor behavior, including time on page, scroll depth, exit intent, referrer, and more. Wisepops also offers a notification feed (called Wisp) that appears like a small in-site message center, which helps you surface updates or promotions in a quieter way. Analytics are built into each campaign, so you can monitor performance and adjust campaigns to achieve better results.
Key features:
pop-ups, slide-ins, bars, and embedded blocks
behavior-based targeting
visual editor with templates and customization options
Wisp notification feed for subtle, persistent on-site messages
segmentation based on visitor behavior, device type, traffic source, or campaign history
integrations with email platforms, CRMs, and e-commerce tools
Poptin is the best lead capture software for marketers who want to launch efficient on-site campaigns in a matter of minutes. With Poptin, you can create engaging pop-ups, overlays, and embedded forms that help turn visitors into leads. The tool offers an easy-to-use visual editor that lets you build campaigns without touching code.
Poptin supports a range of triggers and targeting rules, so you can rest assured that your messages appear at the right moment. You can show offers based on exit intent, time on page, scroll depth, or traffic source, and connect submissions to email platforms, CRMs, or automation tools. Built-in analytics make it easy to see which pop-ups perform best and continuously refine campaigns.
Key features:
pop-ups, slide-ins, overlays, and embedded forms
exit-intent, scroll, and time-based triggers
drag-and-drop editor with customization options
A/B testing
integrations with email marketing tools, CRMs, and Zapier
built-in analytics
Pricing:
Poptin comes in four tiers:
Free: $0/month
Basic: $25/month
Pro: $59/month
Agency: $119/month
When billed annually, you can save 20%.
Conclusion
There’s no one-size-fits-all lead capture tool that works perfectly for each and every website. Your choice should depend on your goals, the amount of traffic you get, and how much control you want over targeting and testing.
We hope our list helps you choose the best lead capture tool for turning your existing traffic into more predictable sign-ups.
