So, you are someone who wants to turn users into loyal ones quickly?
If you’re going to achieve this, you need to pay attention to your user onboarding process. According to a study, 58% of organizations focus on user onboarding, and the rest don’t pay much attention to it.
Without incorporating an effective user onboarding strategy, the only thing that will happen is spending large amounts of money on user acquisition and losing most of the customers you are getting.
Let’s not waste any more time finding out the best user onboarding practices and tips you can follow this year.
The big question that many businesses fail to ask is, “why do customers need my product?” The big “why” allows companies to identify if they can master getting new users or not. Try conducting consumer surveys to understand what they want from your product and build your user onboarding process.
Here are something things you have to know more about your customers:
Once you’ve answered the following, you can set up a good user onboarding guide for your business.
A successful user onboarding process has the ‘aha’ moment in it. This moment represents users who find something special in your product and manage to learn more about it as quickly as possible. Moreover, this is the moment when users fully understand the value of your product and are willing to spend more money on it. Especially if you use customer onboarding software, it’s important to make sure you can grab their attention right from the beginning.
Here are a few further tips for enhancing the ‘aha’ moment:
In short, you must find out what is preventing people from reaching the ‘aha’ moment. Is this an issue with your signup form? Is the problem concerning the information you provide for your product or what?
User onboarding starts as soon as the user has their first interaction with your product. This may be by landing on your website, reading your blog site, clicking on a link, and more. Moreover, leaving a good first impression is crucial to success. After all, you only get one chance to leave the first impression.
So, what can you do to make a good first impression?
User onboarding shows you whether your product will succeed or not and what makes you stand out from your competition.
Considering that you aren’t the only one in business and that there are thousands of companies trying to achieve the same thing as you, mainly because the barrier to entry is as low as ever.
Only a tiny percentage of businesses manage to be unique in the user onboarding process, and why is that? It’s because they invest in their users and not only their products.
And the worst part about this is that most users who leave most likely won’t be coming back.
According to a study, more than half of the people who had difficulties understanding a product returned it. Moreover, this is a high percentage, and you just can’t risk the fact that more than half of your users will run away if you fail to succeed in the user onboarding process.
Having a good UX is the total game-changer for the onboarding process. The longer users spend time using your product, the more likely they’ll become long-term customers. To ensure that users who use your product do become long-term users, you have to keep them engaged through actionable UX/UI designs, not only appealing to their eyes but their experience as well.
If you use the proper onboarding UX/UI patterns, here’s what will happen:
Moreover, a great UX is part of the entire onboarding process and keeps users engaged throughout it. In short, it’ll convince users that you are the right choice.
Your auto-response email is an excellent choice for getting new signups and guiding your users to the ‘aha’ moment we mentioned earlier. In addition, emails sent later on can be a good option for adapting to various learning styles and even sending out behavior-based emails.
For example, here is an email you can consider writing:
Hello (name),
Congratulations on creating your account with us! To help you succeed quicker, we will give you a small quick tip:
Don’t begin showing users where things are but show them why they should care.
Each day, we will be sending you daily tips for the upcoming two weeks.
Moreover, you’ll become an expert within the first eight days! How good is that?!
If you don’t want to receive any emails from us, just let us know!
All the best,
(your team’s name)
Well, that’s about it for this article. These were our tips and best practices for creating the ideal user onboarding process. Of course, the user onboarding process needs to have the ‘aha’ moment in it and ensure that your product is simple and easy to use. If not, then you’ll only have a bunch of users leaving.
The user onboarding process needs some practice, and spend some time analyzing what your users want and where their pain points are. After you do all of this, we are sure you’ll know what the next step is.