Email marketing has been around for a long time, and as of now, it is effective for communicating your purposes.

In fact, according to a study by Hubspot, for every $1 spent on email marketing, if done right, there is a $42 return, or in other words, a 4200% return. 

As of 2021, more than 50% of the world uses email as a form of communication, and it is starting to increase every year. More interesting is that emails are often checked outside the workplace to ensure everyone is up to date with the latest information. Roughly 65% of Gen Z users claim to use email to communicate. 

Having known that, don’t go anywhere because, in this article, we will discover how to write highly personalized emails to get the most out of your cold email marketing campaigns. 

6 Actionable Tips To Write Personalized Mass Emails

1. Use the prospect’s name when writing your email 

Contacting your prospects by their name is one of the most basic forms of personalization. Thus, it’s a powerful strategy to use when you seek to send out cold emails on a full scale. You may be wondering why? When a person hears their name, they feel valued, where personalization is at its highest level.

Therefore, if you’re in the market for an email marketing solution, choose an option that allows you to add a prospect’s name to your email template. 

When people hear their name, it gives them a unique feeling of familiarity and increases their attention to what you say. 

So, where should you mention the prospect’s name? 

The best place to mention your prospect’s name is the subject line. Emails with a personalized subject line will have over 40% more unique click-through rates.

Here’s a template of a personalized cold email you can use:

Subject line: (Name of prospect), you might find this helpful…

Hello, (prospect’s name), 

Based on what we analyzed with your other personal preferences, we see that you are wasting more than 30 minutes searching for tips on how to improve your email marketing. 

Well, (prospect name), how would you feel if you could reduce this time? 

We managed to come up with a set of videos showing you how you can improve your email marketing, and the best part is that they are only two videos that take no more than 20 minutes of your time. 

We would be more than happy to schedule a call to determine how you feel about this. 

Sounds good enough? 

Thank you, (prospect’s name), and have a wonderful day! 

So, you may be asking, “how can I send a personalized mass email to everyone?” Well, it’s easy. You can only change each contact’s first name and send the same message across. Pretty simple, right? 

2. Personalize based on the buyer persona 

Personalization letters are made best when you rely on your buyer persona. 

What do we mean? 

A buyer persona targets a customer you have built after conducting in-depth research. Moreover, it can better help describe the ideal customer, their issues, and how they make a buying decision.

Usually, you’ll have more than one buyer personas in a business. In short, every customer in your target audience will evaluate your product or services on a different level based on their criteria. So, you would need to have different strategies to handle every one of them. 

Initially, you want to group all prospects with similar job profiles, needs, challenges, and company size. Moreover, this will make it easier to send personalized emails and not separate everyone one by one. 

However, this will require some effort from your side and will need you to know the following: 

• Job title 
• The name of your product 
• The name of your prospect’s domain 
• The prospect’s name

3. Focus on the imagery 

Beyond writing a couple of lines, there are other crucial parts you can’t disregard during email marketing. One of the best parts of those is imagery. Images can directly affect your click-through rate. You can try adding a recipient’s name to the picture or using unique images for different locations to increase personalization. 

This test was conducted by Campaign Monitor, where they started to use personalized images for customers from different locations and saw that their email click-through rate increased by 29%. For example, they had a set of pics for Australian customers, US ones, and even those from the UK.

4. Personalize with trigger events 

Sometimes, several events may disrupt businesses and how they operate. However, these disruptions can create new opportunities and are called trigger events most of the time. These events need timing and usually require you to reach out to your prospects and set up a personalized email regarding the event.

Here are a few examples:

• New rounds of funding: companies that have added new funding are willing to invest in new software.
• Switch from a competitor: your prospect’s rival company may make them take action and equip themselves with new software.
• New hires: a newly hired executive may wish to purchase a brand new product to establish authority.

Furthermore, personalizing emails around a triggered event is an excellent strategy since you’re reaching out to prospects when they need you.

Here’s a template of a personalized email concerning a trigger event: 

Hello (prospect’s name), 

I have been following (company name) for quite some time and have noticed that you’ve just joined it as a (the name of the new role). We are fond of the type of experience you’ll bring with this role! We think that our new tool might be the right fit for you with a new daily objective! 

Is there a possibility that we can meet this week? 

Kind regards, 

(your name)

5. Include compliments 

When you want to establish a relationship with your prospects, one of the best ways to do so is to build a positive relationship with them. 

You can take an example from your personal life. Most likely, when someone compliments you, you feel good and similar to when something good happens to you. Moreover, when you praise someone, you earn their respect easier, and hence, let’s be honest, people do like it when you praise them. Therefore, you must use something free to make money instead of only thinking about investing money. 

So, when can we say it’s the perfect time to compliment recipients during email personalization?

• When they achieve something or receive recognition in their industry. This is an excellent chance to build a relationship.
• When the prospect starts publishing an article or blog post that you find interesting. You can compliment them on this. It’s a whole new level of personalization. 
• Your prospect is someone you admire, so you can send an email admiring them.

Here’s a template of a personalized email starting with a compliment: 

Subject line: Big fan of your site! May I ask you something?

Hi (prospect’s name),
My name is (your name) from (you company) and I’ve been hanging out on (link to the recipient’s site).

I first got hooked by reading your most recent blog post on (topic).
 

6. Include dynamic content 

This applies mainly to tech-savvy brands using geographic and demographic data to personalize offers for each consumer. In addition, you can dynamically change an entire section of content within your email to make the campaign more attractive to your prospect. 

For example, you can consider showing men’s clothing to your male prospects if you see that they are interested in this field. This is precisely what Adidas did in their email campaigns for their original series. They started sending out personalized promotional emails with products for their male and female audiences.

These products were the most appealing ones based on the audience they were sending emails to. Hence, this has also helped them make more sales. 

Recently, Adidas has been using AI personalized emails to present better what kind of content each of their customers prefers. Hence, most customers are getting emails based on what they have more frequently been looking at.

From seeing these examples from Adidas, we understand that their level of personalization in email campaigns is an excellent example and gives you a great idea of how you can do the same.  

After all, when sending your prospects what they like, you can keep them updated on any discounts or special offers regarding their personal preferences. This won’t only make them happy, but it’ll also increase customer loyalty! 

How Do You Send Mass Emails On Gmail? 

You can send mass emails in three simple steps: 

Step 1. Create a label

Before you do anything, you want to ensure you create a label. You can do this in “Google Contacts.”

Go to “create label.”

When you create your label, ensure that you put a name that you can easily remember and recognize. 

Step 2. Add contacts to the list in your email 

If you don’t have the users that you want to send mass emails to on your list, you can start creating new contacts. Click the “create contact” button and then, enter the required information about the users you are going to email. 

Step 3. Send a mass message

Last but not least, you are now ready to send a mass email. While you are on the Google contacts page, you’ll have a list full of your contacts which you can add to the “mass emails” label you created. Now, you can compose a new message and put the name of the label you want to send the email to. Once you do this, the email will go to all the contacts that are in your mass email label list. 

Conclusion

Well, that’s about it for this article. These were my tips and tricks on how you can write highly personalized mass emails. It’s important to take into consideration who you are sending your emails to and know how to personalize them. After all, if you fail to use the power of personalization, your email won’t stand out from your competitors in the recipients’ inboxes. 

With professional email marketing services from ReVerb, you can ensure your emails are highly personalized and generate leads on autopilot.