PR Hero
Get to know PR Hero, an AI-powered PR outreach platform.
Public relations has always relied on timing and persistence.
However, finding the right journalists, crafting a compelling pitch, and following up at the right moment can take hours of research and outreach. Managing this process manually often means sending dozens of emails before seeing any results. That’s why many teams now rely on specialized PR software.
Used by over 10,000 PR professionals, PR Hero is one of the most innovative tools in this space, combining a large media database with AI-powered pitch creation and automated outreach features.
Key Features
- extensive media database
- AI-powered pitch writing
- automated follow-ups
- smart pitch timing inbox
- email integration
- workflow integrations
- analytics and reporting
What Is PR Hero?
PR Hero is an AI-powered public relations platform designed to help users secure media coverage more efficiently. Its database of media contacts includes more than 1 million journalists, 3.5 million podcasts, and 500,000 noteworthy Substack authors, making it easier to find the right people to pitch.
PR Hero uses AI to assist with pitch creation and outreach management. Its AI analyzes journalists’ past coverage and interests to generate personalized drafts and helps schedule outreach for times when recipients are most likely to see the message. Automated follow-ups further streamline communication.
In addition, PR Hero incorporates enterprise-grade security measures, including encrypted email communication, secure cloud infrastructure, and a privacy-first policy that ensures user data is not used to train AI models.
How PR Hero Works
1. Connect your email account
To get started, connect your Gmail or Outlook account.
2. Find relevant media contacts
Search PR Hero’s database of journalists, podcast hosts, and newsletter publishers to identify relevant contacts.
3. Generate personalized pitches
PR Hero analyzes journalists’ past coverage and interests to create tailored pitch emails.
4. Send outreach at the right time
The platform schedules emails to be delivered when recipients are most likely to check their inbox, increasing the chances that the pitch will be seen.
5. Automate follow-ups and responses
If a journalist replies or a follow-up is needed, PR Hero can draft response emails and automate follow-up messages.
6. Track opportunities and manage conversations
Replies, journalist requests, and outreach conversations are managed within a smart inbox, allowing teams to monitor campaigns and respond to media opportunities more efficiently.
Benefits of Using PR Hero
Reach a massive media network
PR Hero provides access to a database that includes 1M+ journalists, 3.5M podcasts, and 500,000 Substack authors, making it easier to find relevant media contacts across multiple channels.
Create personalized pitches faster
The platform’s AI analyzes journalists’ past coverage and interests to generate tailored pitch drafts, allowing users to create outreach emails up to three times faster.
Save time on outreach tasks
PR Hero automates time-consuming parts of the pitching process, including follow-ups and reply suggestions. This helps teams save more than 10 hours per week on manual PR outreach.
Increase deliverability
PR Hero combines personalized outreach with optimized sending practices to help emails reach journalists’ primary inboxes, achieving deliverability rates of up to 98%.
Manage large-scale outreach
Users can send large numbers of personalized pitches while still maintaining a tailored approach. As a result, PR campaigns can easily scale without sacrificing relevance.
Discover opportunities in real time
PR Hero monitors journalist requests and alerts users when relevant opportunities appear, so you can quickly respond when media outlets are looking for sources.
Who PR Hero Is Best For
PR Hero is designed for professionals who want to secure media coverage but prefer a more efficient, data-driven approach to outreach. The platform’s automation and AI features can be particularly useful for teams that handle PR regularly or need to scale their media pitching efforts.
Startups and founders
Startups that need media visibility but don’t have a dedicated PR team can benefit from using PR Hero. It allows founders to identify relevant journalists and send personalized pitches without spending hours on manual research.
PR agencies
PR Hero is an excellent option for agencies managing multiple clients. They can use it to organize media contacts, create pitches faster, and automate follow-ups across several outreach campaigns.
Marketing teams
In-house marketing teams can use the platform to promote product launches, announcements, and company news by reaching journalists, podcast hosts, and newsletter publishers.
Content creators
Creators who want to appear on podcasts, collaborate with media outlets, or promote their publications may find the platform useful for identifying relevant contacts and managing outreach.
Small PR teams
Teams with limited resources can benefit from PR Hero’s automation features, which help reduce the time spent on research, email drafting, and follow-up communication.
Ready To Simplify Your PR Outreach?
PR outreach can be time-consuming, especially when you need to research journalists, compose tailored pitches, and manage follow-ups at scale. PR Hero simplifies this process by combining media discovery, AI-powered pitch writing, and outreach management in one platform.
If you’d like to see how it works in practice, you can book a demo with the PR Hero team. During the session, they will show how the platform finds relevant contacts, drafts personalized pitches, and helps manage follow-ups without the usual manual work.
