Amazon Review Removal In 2026: What Sellers Can Actually Get Taken Down, And How
David Roberts
Founder & CEO
13.09.2026
Amazon removes a product review only when it breaks its Community Guidelines. It does not remove reviews for being negative, unfair or wrong about the product, and it treats any attempt to pressure, pay or trick a reviewer into changing one as review manipulation, which is the fastest way to lose a seller account.
Amazon is the one platform where the removal question has two different answers depending on what you are looking at. Seller feedback, the rating on your storefront, has a formal removal process with published criteria and a button in Seller Central, and a large share of negative feedback qualifies. Product reviews, the stars on the listing that actually move sales, have no removal process at all beyond reporting a guideline violation, and most negative reviews do not violate anything. Sellers who confuse the two waste weeks, and sellers who try to fix a product review the way they would fix feedback end up in a policy violation of their own.
If you are a shopper rather than a seller and you want your own review taken down, the answer is much simpler and it is in the section on deleting a review you wrote. Everything else here is written for the person who sells the product.
This guide covers the two systems and their rules, what Amazon will and will not take down, how to tell a fake review from a bad one, the Report Abuse and Seller Support routes, why a review vanishes on its own, the Brand Registry tools that let you reach a reviewer without breaking policy, the feedback removal process, Amazon Vine, what counts as manipulation under Amazon’s rules and the FTC’s, what a suspension looks like, the legal options, and the removal services that are selling you a suspension.
A product review is attached to the ASIN. It is written by any Amazon customer, verified purchase or not, it shows on the product detail page for every seller of that product, and it feeds the star rating that appears in search results. Amazon says it blocked more than 275 million suspected fake reviews in 2024 before they published, using models that read account relationships, sign-in patterns and review history, so a review that is live has already passed that screen.
Amazon seller feedback is attached to your storefront. It is left by a buyer about a specific order, it feeds the rating on your seller profile and the metrics Amazon uses for Buy Box eligibility and account health, and it is supposed to be about the transaction rather than the product. Amazon publishes the criteria under which it will strike feedback, and Seller Central has a Feedback Manager with a removal request built in.
The practical consequence is that a one-star seller feedback that says “the product broke after a week” is removable, because it is a product review in the wrong place, while a one-star product review that says “the seller shipped it late” is removable for the mirror reason, and a one-star product review that says “this product broke after a week” is not removable by anyone. Work out which of the three you have before you do anything else.
Product review
Seller feedback
Attached to
The ASIN, shared by every seller of it
Your storefront and one order
Who can leave it
Any eligible Amazon customer
Only the buyer on that order
What it affects
The star rating, search placement, conversion
Seller rating, account health, Buy Box
Removal route
Report a Community Guidelines violation, nothing else
Request removal in Feedback Manager
Removal odds
Low unless a guideline is clearly broken
Good for product complaints and FBA orders
Time limit
None, but report while it is fresh
90 days from the feedback date
What Amazon Will Remove, And What It Will Not
Amazon’s Community Guidelines are the whole test for product reviews, and the moderation team enforces them narrowly.
Amazon will remove
Amazon will not remove
A review that is about the seller, shipping, delivery, packaging, price or availability rather than the product
A negative, one-star review about the product itself, verified purchase or not
Profanity, obscenity, harassment, hate speech or threats
Harsh, sarcastic or unfair language that stays clean
Personal information: names, phone numbers, addresses, order details, or a seller’s private data
Naming the brand or the product, or quoting the listing
Promotional content, links, competitor mentions, or a review by a competitor or someone with a financial interest
A review that compares the product unfavourably to another one
A review by the seller, the brand, their staff or family, or anyone with a close relationship to them
A review from a customer who returned the item, got a refund, and still left one star
Incentivised reviews, reviews solicited for a rating, or reviews bought through a broker
A review that is wrong about how the product works, in your view
Reviews on an ASIN that duplicate the same text across multiple products or accounts
Several negative reviews from different customers in the same week
Content that is not a review at all: a question, a complaint about Amazon, a comment on a different product
A review on a variation that was a different colour or size from the one the reviewer bought
Two rows are worth dwelling on. The off-topic rule is the seller’s best friend: a product review that is really a complaint about delivery, a damaged box, a price rise, a counterfeit from a different seller, or Amazon’s customer service is a guideline violation on its face and is the most reliably removed category. And the “wrong about the product” row is where most sellers waste their time. Amazon does not adjudicate whether the product does what the reviewer says; a reviewer who used it incorrectly, missed the instructions, or bought the wrong size has written a review Amazon will keep.
Step 1: Match The Review To A Guideline
Screenshot the review with the reviewer’s display name, the star rating, the date, the verified purchase badge, the ASIN and the URL. Then read it against the table above and decide which single rule you are relying on.
Look first for the off-topic violation: any sentence about the seller, delivery, the box, the price, or Amazon. Then for language, personal information, links or a competitor name. Then for the signs of manipulation covered in the next section. Amazon’s abuse team can check reviewer history and account relationships that you cannot, so a report that points at a pattern is more effective than one that argues about the product.
If the review is a real customer saying the product was poor, broke, did not fit, or was not what they expected, you do not have a removal case. Go to the section on reaching the reviewer.
How To Spot A Fake Or Coordinated Review
Fake Amazon reviews cut both ways. A competitor can buy one-star reviews against your ASIN, and a competitor can buy five-star reviews for their own. Both are reportable, and both are far more likely to be actioned than an ordinary bad review, because Amazon can verify a pattern against data you never see. What Amazon will not do is take your word for it, so the report has to point at something checkable.
Signal
What to record before reporting
A burst of one-star reviews inside a few hours or days
Dates and times of each review, the ASIN, and the sales pattern that week
The same or near-identical wording on several ASINs
The repeated phrase and the list of ASINs carrying it
A reviewer whose history is one-star reviews in your category and five-star reviews for one competitor
The reviewer profile URL and a handful of example reviews
Reviews describing a product that is not yours
The quoted sentence and what the listing actually is
Language that admits an incentive: a free or discounted unit, a gift card, a refund for a review
The exact sentence, which is a violation on its own
Unverified purchase reviews clustering on a product that sells mostly to verified buyers
The ratio, and the dates
Reviews that appeared after a variation merge and belong to a different product
The parent and child ASINs and the date of the merge
A note on the tools. For years the standard answer to “is there an Amazon review checker” was Fakespot, which Mozilla bought in 2023 and then shut down: the Firefox Review Checker went offline on 10 June 2025 and the Fakespot extensions, apps and website closed on 1 July 2025. The checkers that replaced it are third-party, unaffiliated with Amazon, and work by pattern-matching public review text, so treat their grades as a place to start looking rather than as evidence. Amazon’s moderators do not care what a review checker scored; they care which guideline you can point at and what the reviewer’s account history shows on their side.
Step 2: Report It
There are three routes, and the one you use depends on what you can see.
On the review itself, the Report link under the review (sometimes shown as Report abuse) opens a short form that asks for the reason. Any Amazon customer can use it, it takes a minute, and for a clear on-its-face violation such as profanity or an off-topic delivery complaint it is often enough. From Seller Central, the Report Abuse form under Help, and the Customer Reviews dashboard for brand-registered sellers, route the same report with your seller identity attached; the form asks for the ASIN, the reviewer name and the violation category, and lets you explain. And for a pattern of abuse, reviewer collusion, or a competitor attack, the dedicated address is community-help@amazon.com, with the ASINs, the review links, the reviewer names, and a short description of the pattern.
The report should name the guideline, quote the words that break it, and stop. Do not argue that the review is unfair, do not describe the customer, and do not attach your correspondence with them unless it shows a violation. Amazon’s moderators decide against the guidelines, not the merits, and a report that reads as a seller unhappy with a rating is closed with a template reply.
Step 3: What Happens Next
Amazon does not hide a review while a report is pending and does not publish a response time. For a clear violation reported through the on-page link, removal often happens within hours to a couple of days. Reports through Seller Support and community-help take days to a few weeks, and most are answered with a template saying that the review was checked against the guidelines and will stay. That reply is not an invitation to argue; a second report under the same reasoning gets the same reply, and a seller who reports every negative review gets slower answers on the ones that matter.
If a report is declined and you believe the violation is clear, one escalation through a new Seller Support case, quoting the guideline and the exact words, is reasonable. After that, the route is closed, and the review is staying.
Why An Amazon Review Disappeared On Its Own
Reviews come and go on Amazon without anybody reporting them, and sellers watching a rating move often assume a report worked when something else happened. The common explanations, in rough order of how often they are the answer:
It has not published yet. Amazon says a submitted review can take up to five days to appear, and longer when the account or the text is held for review.
The reviewer was not eligible. To write reviews at all, a customer must have spent at least $50 on Amazon in the previous twelve months on a valid credit or debit card. Gift card balances and promotional credits do not count, and an Amazon Verified Purchase review of the item itself is the usual exception.
The reviewer deleted it. Customers can remove their own reviews at any time, and often do after a seller solves the problem without ever mentioning the review.
Amazon’s models caught it. Reviews are screened continuously, not only at submission, so a review that sat live for weeks can still be pulled when an account cluster is actioned.
The listing changed. A variation merge or split moves reviews between parent and child ASINs, which looks like deletion from one side and like a flood of irrelevant reviews from the other.
It was never on your listing. Check the ASIN. Reviews on a shared detail page show for every seller of that product, and the one you are chasing may have moved with a catalogue change.
None of these are things a seller can trigger, and a service claiming it can make a live review vanish quietly is describing one of the manipulation offences further down.
How To Delete An Amazon Review You Wrote
If the review is yours, there is nothing to report and nobody to ask. Amazon lets the author edit or delete a review at any time, with no time limit and no approval step.
Sign in and open Your Account, then Your Profile. The direct route is amazon.com/profile, or the Profile entry in the mobile app menu.
Scroll to the Reviews section of the profile, or open the Community activity tab, which lists every review the account has left.
Find the review and open the menu on it, shown as three dots or as Edit review depending on the device.
Choose Edit review to change the stars or the text, or Delete review to remove it outright.
Confirm. An edited review republishes with the new text, and a deleted review disappears from the product page within a few minutes.
Two things to know before deleting rather than editing. Deletion is permanent, and the helpful votes and comments a long-standing review accumulated go with it. And Amazon does not always allow a fresh review on the same item afterwards, so a reviewer who wants to soften a verdict is usually better off editing the existing review than deleting it and starting again.
What you cannot do from the profile is touch anybody else’s review. There is no delete button for a review you did not write, whether you are the seller, the brand or the manufacturer, and the only route to somebody else’s review is the guideline report described above.
Reaching The Reviewer Without Breaking Policy
Amazon does not give sellers the reviewer’s identity or contact details, and since December 2020 sellers cannot comment publicly on reviews. What brand-registered sellers can do is use the Customer Reviews dashboard in Seller Central, which is one of the tools Amazon Brand Registry unlocks, to contact a customer who left a one-, two- or three-star review on their brand’s ASIN, through two Amazon-written templates: one offering a courtesy refund or replacement, the other offering customer support. The message goes through Amazon, the customer’s identity stays hidden, and the customer can reply or ignore it.
What the templates deliberately do not allow is any mention of the review. You cannot ask the customer to change it, remove it, or reconsider it, and you cannot condition the refund on anything. That is the point: a customer whose problem is solved may update the review, and Amazon’s own data suggests a meaningful share do, but the decision is theirs and the seller has no visibility into it. Use the customer support template first for a product that the customer seems to have misunderstood, and the refund template for a product that arrived damaged or defective. Then stop.
The other tool worth naming is the Request a Review button on each order in Seller Central, which sends Amazon’s own review request between four and thirty days after delivery, and the automated equivalents that third-party tools schedule. Used on every order, it is the fastest way to bury a single bad review under real ones, and it is the only solicitation Amazon fully permits.
Amazon Feedback Removal For Sellers
Feedback is the easier system, and it has published rules. Amazon negative feedback removal is a real process with a real button, unlike product review removal, and a large share of what sellers want gone qualifies.
Feedback that says
What Amazon does
Obscene or abusive language
Removed
Seller-specific personally identifiable information, including full names, emails or phone numbers
Removed
Entirely a product review, with nothing about the transaction
Removed
Entirely about fulfilment or customer service on an order Amazon fulfilled
Struck through, with a note that Amazon takes responsibility, and it stops counting against the rating
“Arrived late and the box was crushed” on a merchant-fulfilled order
Kept.
A genuine complaint about your communication or your packing
Kept
Anything at all, once 90 days have passed
Out of time. The request cannot be made
The route is Seller Central, Performance, Feedback, which opens the Amazon Feedback Manager, then find the order and choose Request removal from the actions menu. Amazon usually answers in a day or two. Because of the 90-day window, check feedback weekly rather than when a rating drop makes you look.
Feedback that is a real buyer’s complaint about your service, shipped from your own warehouse, is not removable. Your options there are to resolve the problem and ask the buyer, once and politely, through Buyer-Seller Messaging, whether they would consider updating it, which the feedback rules permit, and to keep the ratio healthy with volume. Note the asymmetry carefully, because it trips up sellers who read one rule and apply it to both systems: asking a buyer to revisit seller feedback is allowed, and asking a customer to revisit a product review is a manipulation offence.
Amazon Vine And The Legitimate Ways To Get Reviews
Amazon Vine is the only programme where Amazon itself hands free product to reviewers, and it exists because Amazon would rather run that exchange than have sellers run it badly. Vine Voices are invited by Amazon on the strength of their review history, they claim units from an enrolled catalogue, and anything they write carries the “Amazon Vine Customer Review of Free Product” label.
Vine in 2026
Detail
Who can enrol
Brand-registered sellers, per parent ASIN
Review ceiling on the ASIN
Fewer than 30 published reviews at enrolment
Listing requirements
An active offer with inventory available, plus images and a description.
Cost for Seller Central
An enrolment fee of $200 per parent ASIN, charged seven days after the first Vine review publishes.
Units and reviews
Up to 30 Vine reviews per parent ASIN, and not every claimed unit produces one
What you control
Nothing about the content. Vine Voices write what they find, and one-star Vine reviews are common
Removal
A Vine review is a product review. It comes down only for a Community Guidelines violation, never for being negative
The practical reading is that Vine is a launch tool, not a repair tool. On a new ASIN with four reviews it changes the page. On a mature ASIN carrying a one-star review you dislike, it is both unavailable, because of the 30-review ceiling, and beside the point. The repair tool on a mature listing is Request a Review on every order, which costs nothing and produces reviews from people who actually bought the thing.
What Counts As Manipulation
Amazon’s policy on review manipulation is broader than most sellers assume, and enforcement is by account suspension, listing removal, forfeited funds and, in the case of review brokers, lawsuits. Amazon has sued or seized more than 150 broker websites since 2022, including a July 2025 judgment transferring 75 domains, and it files jointly with the Better Business Bureau. Under the FTC’s Consumer Reviews and Testimonials Rule, in force since 21 October 2024, the same conduct carries civil penalties above $50,000 per violation.
Prohibited
Permitted
Asking a customer, in any channel, to change or remove a product review
Solving the customer’s problem through the Contact Buyer templates and saying nothing about the review
Offering a refund, replacement, gift card or discount in exchange for a review or a change to one
Offering a refund or replacement for a defective product with no condition attached
Asking only happy customers for reviews, or asking for a positive review
Using Request a Review on every order
Reviews from staff, family, friends, or accounts you control
Amazon Vine, on Amazon’s terms, for new ASINs
Buying reviews or upvotes, or paying to have negative reviews reported
Reporting a review that breaks a guideline, yourself, for free
Inserts, packaging or emails that steer reviews or move customers off Amazon
Neutral inserts asking for honest feedback with no steering and no incentive
Diverting negative reviews to a private channel while sending positive ones to Amazon
Asking every customer the same neutral question in the same way
The line that catches honest sellers most often is the first one. A message that says “we have refunded you, would you mind updating your review” is manipulation under Amazon’s policy even when the refund was deserved, and Amazon’s messaging systems are read by the same models that catch brokers. Solve the problem and let the customer decide.
What An Amazon Suspension Actually Looks Like
Sellers tend to imagine review manipulation enforcement as a warning email. It is usually not. The sequence, when Amazon acts, runs from a policy warning in the Account Health dashboard, to the suppression of the affected listings, to a deactivation of the selling account under the Business Solutions Agreement, with disbursements held while the account is under review.
The route back is an appeal from the Account Health dashboard with a plan of action, and Amazon wants the same three parts every time: the root cause of what happened, the corrective action you have already taken, and the preventive measures that stop it recurring. Generic apologies fail. Appeals that name the specific vendor, insert, message template or agency that caused the violation, attach the evidence, and show the change already made, are the ones that get read. Sellers on Account Health Assurance with a healthy score may get a call rather than a deactivation, which is another reason to keep the score high before anything goes wrong.
The thing worth internalising is who carries the risk. If an agency you hired bought reviews, upvoted reports from account farms, or messaged reviewers, the enforcement lands on your account and your funds, not on theirs. Amazon attributes conduct to the beneficiary.
When Amazon Says No
A review that survives a report is staying, and there are four things left to do.
The first is volume, and Amazon gives you the tool for it. Request a Review on every order, on a schedule, without exception, raises review counts quickly on any product that sells, and a product with three hundred reviews absorbs a one-star review that would sink a product with twelve. Vine, for new ASINs, does the same job at launch.
The second is to fix the product or the listing. Amazon reviews cluster around specific complaints, and a listing that is honest about size, fit, compatibility and what is in the box removes the most common cause of one-star reviews, which is a customer who got what they ordered and not what they expected. A run of the same complaint is a data point about the product, not about the reviewer.
The third is defamation. Amazon is protected by Section 230 and cannot be sued for a review, but the author can be if the review contains a provably false statement of fact and you can identify them, which usually means a John Doe action and a subpoena to Amazon, which Amazon reviews and can oppose. It is a low-to-mid five figure route, anti-SLAPP statutes in most states shift costs to the plaintiff if the claim fails, and it is for a review that says the product caused an injury it did not or contains a chemical it does not, not for a review that says it is junk.
The fourth is the search results, which for an Amazon product is mostly about the listing itself: images, A+ content, the answered questions, and the reviews that Amazon surfaces at the top, which are chosen by helpfulness votes. A well-run listing with strong recent reviews shows those first and the one-star review on page three, which is where most shoppers never look. The same problem off Amazon, on Google, is a different exercise, and the sibling guides to this one cover it platform by platform: Trustpilot, Google, Yelp, Facebook, the BBB and Ripoff Report.
Amazon Review Removal Services: Scams And Red Flags
Search for Amazon review removal and the first page is services promising guaranteed removal of negative reviews for a fee per review. Their tool, where it is legitimate, is the Report link. Where it is not, it is mass-reporting, paying reviewers, or upvoting reports from account farms, all of which Amazon detects and attributes to the seller who paid.
The pitch
What it really means
“Guaranteed negative review removal”
Nobody outside Amazon can guarantee this.
“We have contacts at Amazon”
Amazon’s abuse team applies the same guidelines to everyone, and paying for review outcomes is a manipulation offence for the seller
“Pay per review removed”
A fee structure that rewards mass reporting and account-farm upvotes, which Amazon traces back to the ASIN’s seller
“We will contact the reviewer”
Reviewer identities are hidden.
“
We will get the review changed”
Asking a reviewer to change a review is the offence itself
“Review protection” subscriptions
Monitoring is fine and useful.
A legitimate firm will tell you which guideline it intends to report under, that it cannot promise an outcome, that it will never contact a reviewer or mention a review to a customer, and that its main work is on the listing, the review request flow and the product. If the answer to any question is “removal”, it is your account on the line, not theirs.
When You Need Someone To Run It
A single off-topic or profane review is a five-minute report. A coordinated attack from a competitor across a catalogue, a broker campaign against your ASINs, a defamatory review worth a legal opinion, or a brand whose reviews and search presence off Amazon need rebuilding around a product that took a hit is a different job. The firms that handle this properly are in ReVerb’s lists of the leading reputation management firms in 2026 and the top reputation management companies for content removal and suppression in 2026. Ask each one the questions above, and ask specifically how they stay inside Amazon’s manipulation policy, because a firm that cannot explain it will cost you the account.
Frequently Asked Questions
How Do You Remove A Review On Amazon As A Seller?
Only by reporting a Community Guidelines violation: the review is about the seller, shipping or price rather than the product, contains profanity, personal information, links or competitor promotion, was written by someone with a financial interest, was incentivised or bought, or is not a review at all. A negative review about the product from a real customer will not be removed.
How Do I Delete An Amazon Review I Wrote?
Open Your Account, then Your Profile at amazon.com/profile, find the review under Reviews or Community activity, open the menu on it and choose Delete review. You can also choose Edit review to change the stars or the text instead, which keeps the review’s history. There is no time limit and no approval step.
Who Can Delete An Amazon Review?
Only the person who wrote it, or Amazon. A seller has no delete button for anyone else’s review; the only route is a report under the Community Guidelines, and a review that breaks none of them stays.
How Do I Report An Amazon Review?
Use the Report link under the review, the Report Abuse form in Seller Central, or the Customer Reviews dashboard if you are brand registered. For patterns of abuse, email community-help@amazon.com with the ASINs, review links and reviewer names. Name the guideline and quote the offending words.
How Long Does Amazon Take To Remove A Review?
Clear violations reported on the page are often removed within hours to a couple of days. Reports through Seller Support take days to weeks, and most are declined with a template reply.
Why Is My Amazon Review Not Showing Up?
Usually because it is still in moderation, which Amazon says can take up to five days, or because the account is not eligible to review. Writing reviews requires at least $50 spent on Amazon in the previous twelve months on a valid credit or debit card, with Verified Purchase reviews of the item itself the usual exception. Reviews also move or disappear when a listing’s variations are merged or split.
Can I Remove A Fake Amazon Review?
You can report it, and fake reviews are among the categories Amazon actions most reliably, because it can verify account relationships you cannot. Report the pattern rather than the opinion: the timing cluster, the repeated wording across ASINs, the reviewer history, or an admission of a free or discounted unit.
Is There An Amazon Review Checker That Works?
Fakespot, the best known one, closed on 1 July 2025 after Mozilla discontinued it, and the Firefox Review Checker went offline on 10 June 2025. The replacements are third-party tools with no access to Amazon’s data, so their grades are a starting point for your own check, not evidence. Amazon’s moderators decide on their own account data and the guideline you cite.
Can I Contact The Customer Who Left The Review?
Only if you are brand registered, through the Customer Reviews dashboard, using Amazon’s two templates for a courtesy refund or customer support. You cannot mention the review, ask them to change it, or contact them any other way.
Can I Ask A Customer To Update Their Review After A Refund?
No. Asking a customer to change or remove a product review, with or without a refund, is review manipulation under Amazon’s policy and can suspend the account. Solve the problem and let them decide. Seller feedback is the exception: the feedback rules do allow one polite message through Buyer-Seller Messaging asking a buyer to reconsider.
How Do I Remove Feedback On Amazon As A Seller?
Often you can. Amazon removes or strikes through feedback that is obscene, contains personal information, is entirely a product review, or is entirely about fulfilment on an FBA order. Use Request removal in Feedback Manager under Performance, Feedback, within 90 days of the feedback date.
Does A Product Review Affect My Seller Rating?
No. Product reviews attach to the ASIN and affect its star rating and conversion. Seller feedback attaches to your storefront and affects account health and Buy Box eligibility. They are separate systems with separate rules.
How Much Does Amazon Vine Cost, And Can It Fix A Bad Review?
Seller Central enrolment runs $200 per parent ASIN, charged seven days after the first Vine review publishes, and the ASIN has to have fewer than 30 published reviews to qualify. That ceiling is why Vine is a launch tool rather than a repair tool, and Vine Voices write what they find, including one-star reviews you cannot remove.
Can I Sue Over An Amazon Review?
You can sue the author for defamation if the review makes a provably false statement of fact, not Amazon, which is protected by Section 230. Identifying the author requires a subpoena Amazon can contest, and anti-SLAPP laws make a weak claim expensive.
What Happens If Amazon Thinks I Manipulated Reviews?
A policy warning in Account Health, then listing suppression, then deactivation of the selling account with disbursements held, and for brokers and their clients, litigation. Amazon blocked more than 275 million suspected fake reviews in 2024 and has taken down more than 150 broker sites, and the FTC’s review rule adds civil penalties above $50,000 per violation. The appeal route is a plan of action naming root cause, corrective action and preventive measures.
Will An Amazon Review Removal Service Get My Review Removed?
A service can file the same report you can. If the review breaks no guideline, no service can remove it, and one that promises to is usually mass-reporting or contacting reviewers, both of which are attributed to your account. Legitimate firms earn their fee on listings, review flow, and coordinated attacks, not on removals.
The Short Version
Decide whether you are looking at a product review or seller feedback. If the review is your own, delete or edit it from Your Profile and stop reading. For feedback, use Request removal in Feedback Manager within 90 days; most product complaints and FBA fulfilment complaints come off. For a product review, read it against the Community Guidelines: off-topic, profane, personal information, promotional, insider, incentivised or fake reviews are reportable, and a real customer’s bad opinion of the product is not. Report under the specific guideline with the words quoted, once, and expect hours to days for a clear case and a template decline for anything else. For a review that is staying, use the Contact Buyer templates to fix the customer’s problem without mentioning the review, run Request a Review on every order, use Vine at launch rather than as a repair, fix what the reviews keep saying, and never ask anyone to change a review.
The rule that matters most is the last one. Every removal shortcut on Amazon is a manipulation offence, and Amazon enforces it against the seller, not the service that sold it.
