Mass tort marketing works differently from almost every other kind of legal advertising, because the firm is not waiting for a local client to search “lawyer near me.” It is trying to find thousands of people across the country who took a specific drug, used a specific device or lived near a specific exposure site, and who meet narrow qualifying criteria such as a diagnosis, a usage window and a statute of limitations date. Demand rises and falls with the litigation itself. A tort can go from obscure to crowded within weeks of an MDL being formed, and the cost of a qualified claimant can climb just as fast as competitors pile in.
That is why most spending in this field goes to national media, paid social and intake operations rather than to local SEO. The vendors fall into a few groups: full-service agencies that run TV, digital and call centers; case acquisition firms that deliver signed retainers at a set price; paid social specialists; and SEO firms that build organic visibility for long-running litigation. Each has a different risk profile, especially around lead exclusivity, TCPA consent and state bar advertising rules. If you are also weighing general practice vendors, our guides to legal marketing agencies and law firm SEO companies cover the broader market.
The firms below each publish a dedicated mass tort offering. We describe each one as what it actually is, whether that is an agency, a case acquisition firm or an SEO shop, and we attribute cost and performance figures to the companies that publish them so you can check them before a sales call.
Mass Tort Marketing Agencies At A Glance
Agency
Best For
Standout Strength
Pricing
Whitehardt
Firms that want signed national cases with cost data up front
Published cost per qualified lead and per signed case for each tort
Quote-based; per-tort benchmarks published
Mass Tort Ad Agency
Firms running intake on Facebook and Instagram under their own name
Meta-only campaigns with full fee schedule on the site
$25,000 minimum; 15% management fee plus setup and per-retainer fees
CAMG
Large plaintiff firms wanting one vendor for everything
TV production, call center, contracts and medical records in house
Quote-based
Walker Advertising
Firms wanting Spanish-language reach and flexible entry models
24/7 bilingual contact center operating since 1984
Quote-based; referral, hybrid or full-practice models
TSEG
Firms wanting SEO and paid search on the same campaigns
35 listed tort campaigns with real-time lead tracking
Quote-based
Atraxia Media
Firms that want more signed cases without hiring intake staff
Attorney-run intake with in-house media buying
Quote-based
Shield Legal
Firms worried about resold or brokered leads
Claimants sourced only from its own traffic and media
Quote-based
Adwire Media
Firms that want a fixed cost per claimant
Set cost per qualified claimant with 7-day replacement
Performance-based; rates quoted per campaign
NEWMEDIA.COM
Firms wanting organic rankings for drug and device litigation
Lawsuit page content and medical and news link building
Quote-based
Best Mass Tort Marketing Agency Options In 2026
1. Whitehardt — Signed Case Delivery With Published Cost Benchmarks
Whitehardt is a Nashville, Tennessee law firm advertising agency led by CEO and founder Kevin White, and it says it has been in law firm advertising for more than 20 years. Its national mass tort program follows a four-step model: the firm picks a tort and a budget, Whitehardt produces the ad at no cost and builds a media plan, its team screens every inquiry, and its contract services group signs the cases and delivers them to the firm. Firms that would rather keep their name off the ads can invest through White Heart Legal, a Whitehardt subsidiary brand.
What sets Whitehardt apart is that it publishes cost benchmarks by tort, which few vendors do. The agency reports a cost per qualified lead ranging from $11 for Suboxone to $3,050 for Depo-Provera, with cost per signed contract (including contract services) from $297 to $5,444, and lead-to-contract conversion of 45% to 75%. The tort list covers Ozempic, Ultra Processed Foods, Acetaminophen, PFAS, Paraquat, Roundup, Bard PowerPort, Talcum, Hair Relaxer, AFFF, Suboxone and California Wildfires, among others. It lists Facebook Marketing Partner and Google Premier Partner badges alongside iSpot.tv, Nielsen and Salesforce, and a testimonial from Ferrer Poirot Feller Daniel describes scaling “from a $25k test to $1 million a month.”
Whitehardt suits firms that want signed national cases and want to model costs before committing budget. The published numbers are benchmarks, not quotes, so expect actual pricing to move with each tort’s competition.
Mass Tort Ad Agency, founded in 2015 as X Social Media by Jacob Malherbe and based in Winter Garden, Florida, does one thing: Facebook and Instagram advertising for plaintiff firms. It handles creative, landing pages and media buying, and firms can add intake through CloudIntake. The agency reports more than $250M in managed Meta ad spend, 600+ plaintiff firms served, 100+ mass torts and more than 2M leads. Current campaigns include video game addiction, social media addiction, sports betting addiction, transvaginal mesh, ethylene oxide, PFAS and contaminated water, Roblox and Discord abuse, and church and institutional abuse.
Its pricing is unusually transparent. The site lists a $25,000 minimum campaign budget, a 15% management fee on actual ad spend, a $1,000 setup fee per tort and $100 per signed retainer for CloudIntake. Unspent funds are refundable, and the agency states plainly that cost per signed retainer varies with competition, creative, qualifying criteria and intake, so it does not guarantee one. On compliance, it says TCPA consent is captured on the landing page, it does no outbound calling, it applies each state’s bar advertising rules, and the firm of record approves every ad before launch.
This is a strong fit for firms that want to run campaigns under their own brand and see every fee in writing. Firms that need TV, radio or search alongside social will need another partner, since Meta is its only channel.
CAMG, based in Woodland Hills, California and led by CEO Steve Nober, describes itself as the nation’s largest fully integrated marketing agency dedicated to law firms. Its mass tort practice covers more than 28 litigation areas, including Camp Lejeune, Hernia Mesh, Hip Replacement, IVC Filter, Opioids, ParaGard, Paraquat, PFAS, Roundup, Talcum Powder and Zantac. The scope runs well beyond media: it produces television, radio and infomercials, buys out-of-home and digital media, and offers SEO.
The distinctive part is the operations layer behind the ads. CAMG runs its own call center (CATS), a contract processing division (CACS) and a medical records retrieval and review division (CARS), so a firm can hand off intake, retainer paperwork and records gathering to the same vendor that runs the campaign. It organizes its work through a framework it calls CAMG360 (Plan, Attract, Engage, Convert, Analyze) and also offers a MotionMetrics tool and a Visionary AI Suite. Testimonials on its mass tort page come from Aimee Wagstaff of Wagstaff Law, Paul Napoli of Napoli Shkolnik, Shanin Specter of Kline & Specter and Andy Crouppen of Brown & Crouppen.
CAMG is built for large plaintiff firms running many torts at once that want a single accountable vendor. Smaller firms testing their first tort may find the full-service model more than they need, and pricing is quote-based.
Walker Advertising has been connecting consumers with legal help since 1984, and its mass tort offering delivers pre-qualified leads or signed retainer clients to partner firms. Its 24/7 contact center handles front-end intake in both English and Spanish, which matters for torts where a large share of claimants are Spanish speakers. Walker advertises across TV, YouTube and streaming, Google Ads and Microsoft Ads, Meta, TikTok, Instagram and radio, and the torts it references include talc, Roundup, 3M earplugs, Hair Relaxer, Depo-Provera, PFAS, Camp Lejeune, Paraquat, Zantac and Tylenol.
Walker lays out three ways in. A referral-only model pays 15% to 25% referral fees, a hybrid model shares 25% to 40%, and a full mass tort practice keeps the whole contingency fee but carries more of the work. It reports that automated qualification can eliminate 30% to 40% of unqualified leads before they reach a firm. Its published guidance on intake addresses TCPA, HIPAA requirements such as secure systems and encrypted storage, ABA Model Rules and documented consent.
Walker suits personal injury firms that want to enter mass torts gradually, starting with referrals before building their own docket. Firms looking for detailed per-tort cost data or named leadership will not find either published on the site.
5. TSEG — SEO And Paid Media Across 35 Tort Campaigns
TSEG is an Austin, Texas legal marketing agency that has worked with law firms since 2007, run by co-founders Chris (CEO) and Shea (COO). Its mass tort page lists 35 active and past campaigns, including Ozempic, Roundup, Camp Lejeune, Talcum Powder, Hair Relaxer, Suboxone, Hernia Mesh, Paragard, Baby Food, CPAP, Taxotere and Tepezza. Unlike pure case acquisition vendors, TSEG combines mass tort SEO with PPC, web design and its AI marketing product, TSEG Lawgic, so organic pages and paid campaigns can support the same litigation.
The agency partners with SimplyConvert for real-time reporting that tracks every lead, and it emphasizes TCPA protections in its mass tort work. TSEG displays Google Premier Partner and Microsoft Advertising partner badges and NLVA/MTVA membership, and it won a 2025 Golden Gavel Award. In a published case study for Jurewitz Law Group, the agency reports an 838% return on investment and a 231% increase in annual signed cases from SEO, PPC and Local Services Ads.
TSEG is a good match for firms that want a long-standing legal-only agency running search and SEO together, and that plan to keep pages live for long-running torts. Firms that only want signed retainers delivered at a set price will find a case acquisition vendor a closer fit.
6. Atraxia Media — Attorney-Run Intake With In-House Media
Atraxia Media is a San Diego, California firm that says it has been involved with mass tort firms for 20 years. Everything runs in house: its media team sources and buys all advertising, and the same company handles ad development, scripting, graphics, placement and tracking through to call screening and intake that produces signed contracts. Its intake department is attorney run, and it vets claimants against each firm’s own criteria.
Its headline claim is that firms can get three times more signed cases without adding a single staff member, which the agency presents as the payoff of combining media and intake under one roof. Atraxia keeps a separate page for each case type it works, covering toxic exposure (PFAS, AFFF, Roundup, asbestos and mesothelioma, Paraquat, hair relaxer, silicosis), drugs (Tepezza, weight-loss drugs, Depo-Provera), devices (port catheters, endoscopes, breast mesh), NEC, wildfires, addiction cases and rideshare assault. It also highlights advertising compliance and vetted contracts as core strengths.
Atraxia fits firms that have the appetite for more cases but not the staff to screen and sign them. The site does not name leadership or publish pricing, so ask for references and a sample intake script during evaluation.
7. Shield Legal — Case Acquisition From 100% Internal Media
Shield Legal calls itself “the best kept secret in mass tort acquisition services.” Based in Las Vegas, Nevada with a second office in Phoenix, Arizona, it is a case acquisition firm rather than a traditional agency: it runs campaign management, media buying and case acquisition, and it keeps a dedicated page for each tort it works, including AFFF, Paraquat, Camp Lejeune, Hair Relaxer, sexual abuse and assault, Tepezza, Talcum Powder and emerging torts.
Its main differentiator is sourcing. Shield Legal says it uses 100% internal traffic and media, with no affiliate or third-party sources of leads or traffic. For firms that have been burned by brokered leads that were also sold to competitors, that is a meaningful promise to test. Its compliance page says it works with data compliance and ethics law firms to guide its marketing, runs regular compliance audits, follows privacy laws for data protection and tracks regulatory changes.
Shield Legal suits firms that care most about where claimants come from and want a vendor that controls the full chain. It does not publish pricing, founding history or leadership, so firms should request a sample of its consent language and ask how exclusivity is written into the contract.
8. Adwire Media — Guaranteed Set Cost Per Qualified Claimant
Adwire Media is a Plantation, Florida performance marketing company that runs mass tort lead generation end to end. It handles marketing, intake, qualification and DocuSign retainers, and delivers a claimant package that includes the signed retainer, a HIPAA/HITECH authorization and a full intake questionnaire. Claimants come through its own consumer network sites, MassTortsUSA.com and LegalNationwide.com, and packages can be delivered by API, email or both. The company says it has been named one of the fastest growing companies in America.
Its mass tort page lists 12 campaigns: Talcum Powder, Roblox and gaming addiction, NEC baby formula, institutional sex abuse, hair straightener, rideshare assault, Philips CPAP, Paraquat, AFFF, Tylenol ADHD and autism, Bard PowerPort and GLP-1 gastric issues. The pricing model is the draw. Adwire offers what it calls a guaranteed set cost per qualified claimant, and it states that every claimant will meet the firm’s criteria or can be returned within 7 days for a replacement.
Adwire is a fit for firms that want predictable budgeting on a per-claimant basis and a clear remedy for bad cases. Rates are quoted per campaign, and its tort list is narrower than the largest full-service shops.
9. NEWMEDIA.COM — Lawsuit-Specific SEO And Medical Link Building
NEWMEDIA.COM is a New York digital marketing agency headquartered at One World Trade Center, and it is the most SEO-focused option on this list. Its mass tort SEO service starts with litigation trend analysis and competitor research, then targets keywords for drug, device and exposure cases, builds lawsuit pages and legal blog content, handles technical SEO for scale and compliance, and runs conversion rate optimization on intake forms and consultation scheduling. Link building draws on legal, medical and news websites, which is useful for earning authority on health-related litigation pages.
The agency says it has 25+ years in business and describes itself as a top 1% ranked digital marketing agency. A client testimonial on its mass tort page reports that leads from organic traffic rose 91% and annual revenue rose 43% after SEO work. Unlike the case acquisition firms above, NEWMEDIA.COM does not run intake or sign cases. It builds organic visibility that a firm owns and that keeps working after a paid campaign stops.
This suits established mass tort firms with their own intake team that want to rank for long-running torts. Firms that need claimants this quarter will get faster volume from paid media, and the page does not name specific torts or publish pricing.
How To Choose A Mass Tort Marketing Agency
Which Torts Should You Enter, And When?
Timing drives cost more than anything else in this field. Early in a litigation, before an MDL forms or before national firms flood the channel, claimants can be cheap but the case value is uncertain. Late in a litigation, the value is clearer but competition pushes costs up and the qualifying window may be closing. A good partner will tell you honestly where a tort sits in that cycle, which torts it has data on, and which it would not recommend for a firm of your size. Ask for the qualifying criteria it would use for each tort you are considering, and check that they match your co-counsel or MDL leadership’s requirements before you spend anything.
Are You Paying Per Lead Or Per Signed Retainer?
Mass tort lead generation is priced in several ways: cost per lead, cost per qualified lead, cost per signed retainer, a management fee on ad spend, or a share of fees in referral and hybrid models. A cheap lead that never signs is expensive, so compare vendors on cost per signed retainer that survives your own review, not on raw lead price. Ask what happens when a claimant turns out not to qualify after signing, whether there is a replacement window, and whether unspent budget is refundable. Published benchmarks are helpful, but treat any figure as a starting point, not a quote.
Are The Leads Exclusive, And Where Do They Come From?
Lead resale is the biggest hidden risk in this market. Some vendors buy traffic from affiliates and resell the same claimant to several firms, which means duplicate retainers, angry claimants and wasted intake time. Ask every mass tort marketing agency directly whether leads are exclusive, whether any traffic comes from third-party sources, and whether you can see the ad and landing page that produced each claimant. Contract language should spell out exclusivity, not just the sales deck.
How Does The Vendor Handle TCPA Consent And Bar Advertising Rules?
Mass tort campaigns sit squarely under the TCPA, so every call or text to a claimant needs documented consent captured in a defensible way. On the legal ethics side, ABA Model Rule 7.1 prohibits false or misleading communications about a lawyer’s services, and Rule 7.3 restricts live person-to-person solicitation, with states adding their own disclaimers, filing requirements and rules on testimonials and results. Ask who reviews and approves ad copy, whether the firm of record signs off before launch, how consent is recorded and stored, and how the vendor handles HIPAA authorizations and medical records. Your firm carries the bar risk, so avoid any partner that promises guaranteed case outcomes or settlement amounts in its ads.
Where Does SEO Fit Alongside Paid Media?
Paid media wins on speed, but mass tort SEO is worth building for torts that will run for years, such as PFAS, Roundup or talc. Well-researched lawsuit pages that explain eligibility, symptoms and deadlines can rank in Google and be cited in AI Overviews and AI assistants, and that traffic keeps arriving at no media cost. The trade-off is time and content accuracy: health and litigation topics are held to a high standard, so pages should be reviewed by an attorney before they go live. Many firms pair a case acquisition vendor for immediate volume with an SEO partner for owned visibility, using the same thinking that applies to personal injury SEO agencies.
Conclusion
The right partner depends on what your firm is missing. If you lack intake capacity, a vendor that screens, signs and delivers retainers will matter more than ad creative. If you want control and transparency, look for published fees, firm approval on every ad and clear exclusivity terms. If you plan to stay in a tort for years, add SEO so you are not paying for every claimant forever. Whichever route you choose, compare vendors on cost per signed retainer, consent documentation and replacement terms, and get those commitments in the contract before you fund a campaign.
For more on building organic visibility across a whole practice, see our guide to SEO for law firms.
If you want to feature your company on this list, email us or submit a form in the Top Choices section. After a thorough assessment, we’ll decide whether it’s a valuable addition.
