Shopaholics wait for the holidays to go on their shopping sprees and buy products at the best prices. 

The holiday season is the time to celebrate and spread joy. For brands, it’s the time to shine and conquer it all. It gives the perfect opportunity to skyrocket sales and cultivate brand loyalty. However, due to the fierce competition, converting shoppers has become challenging. 

Global eCommerce sales can go as high as $1.47 trillion during the holiday season. With Christmas just around the corner, it’s time to gear up and add the holiday sparkle to your marketing campaigns. 

As a brand, you must refrain from spamming your users. Fill their social media, calendars, emails, and SMS with exciting holiday content but make sure you don’t overwhelm them. 

I’m here to help you out. This blog contains expert tips for developing perfectly-timed high-converting holiday campaigns to deliver the best results and business growth. Apply them!

PRO Tips To Create eCommerce Holiday Marketing Campaigns

Even though every brand sings the Christmas jingles and sparks up its marketing campaigns during the holiday season, you need to find a proven way to stand out from the crowd, connect with your audience and make it interested in your offer. And here’s how you can do this.

1. Leverage user-generated content on the website 

Inviting users to generate unique content and share it with your community is one of the best ways to spark interest in your holiday campaign. Creating user-generated content (UGC) is an easy and exciting task when you know what tools to use.

For example, you can try social media aggregators like Taggbox to curate the perfect website widget and run effective UGC-based hashtag and email campaigns. Through the widget, you’ll be able to aggregate content created by your users from more than 20 platforms, including your social media pages, customize it and present it on your site without any coding expertise. 

Use the customization feature to add decorative elements, edit the themes, attach a CTA button, etc. With the moderation panel, you can eliminate irrelevant materials and get user-generated content rights to repurpose UGC ethically. 

Such an approach will create a sense of honesty, develop better relationships with your audience, show how authentic you are, deliver transparency, and, most importantly, boost your conversion rates in no time. 

2. Improve the website navigation 

When your website provides clear and convenient navigation, helping your audience find the products they are looking for, you boost your chances of converting them. 

During the holiday season, making things easier matters a lot. You can add a holiday tab to your website, and add all your offers, deals, sales, and holiday products there.  The background for the Christmas season is often filled with the colors red and green, symbolizing the warmth and cheer of the holiday season.

Consider adding clickable banners and images to the homepage, including sales promotion of Christmas combos, Thanksgiving specials, New Year bonanzas, and much more. 

3. Collaborate with influencers 

The engagement rate of influencer marketing is 5.3% on average. It’s a great way to reach a large online audience who trusts them and takes their recommendations very seriously. When you give cost-per-average sponsored rates a close look, you will find that influencers charge much less. 

Choosing the right influencers with the relevant audience and industry-related content is the most important part. Put effort into research and see how the influencer’s endorsement can bring a lot of sales. 

4. Benefit from upselling and cross-selling

To generate more sales, you can provide upselling and cross-selling offers consisting of two or more products that you sell at a discounted price. People love to get the best value for their money, and bundles offer work like a charm. 

Additionally, you can give a complementary product for free with a core product, like a conditioner with a shampoo bottle. It may look like you are offering freebies, but in reality, you would still be making a profit. 

5. Create urgency 

The festive season comes with huge discounts and enticing deals. Many brands reduce their profit margins to offer the best sales promotions to their customers and boost brand awareness. 

You can start by rolling out a few offers early and giving early bird access to loyal customers. Then, set up a timer or a countdown to create a sense of urgency in the consumers’ minds. Use phrases like “Hurry! Ends Soon,” “Last Hour Deal,” “Deal of the Day,” etc., to stimulate impulsive purchases. 

6. Level up your email campaign 

You can launch festive email campaigns to arouse your lost customers’ curiosity. It is also the best way to boost awareness about upcoming promotions and offers. 

Again, ensure you don’t irritate your recipients with too many emails. Roll out one extremely exciting email. People can then browse, choose, and keep their shopping carts ready for when the offer is active. 

7. Use push notifications as reminders 

Web push notifications can be sent only to those users who have activated and opted for them manually. Unlike email subscriptions, the advantage of push notifications is that brands do not require any personal details of the users. 

You’ll get a 50% higher open rate with push notifications and drastically improve your engagement rates.

Conclusion

Every year, the holiday season comes with an opportunity for brands to maximize their efforts and gain revenue like never before. 

Start by optimizing your website and improving the navigation. Shorten the sales funnel to make it easy for your audience to finalize the purchase. Help users to find your holiday products and offers quickly, embed shoppable galleries and user-generated content. Finally, spread the word about your offers via influencers and email marketing to attract as many potential customers as possible. 

ReVerb will help you deliver high-converting holiday marketing campaigns, including exciting emails, creative banner ads, and efficient collaboration with influencers. Drop us a line to make the most of your offers during the holiday season!

Author Bio 

Deepanshi Jain is a Digital Marketer. When she’s not tapping away at the keyboard, you’ll find her traveling or chilling out with friends.