Top Immersive Experience Companies For Trade Shows And Exhibitions In 2026

Immersive experience companies design and build the technology that turns a rented rectangle of carpet into the place people remember after three days of walking the halls.

At CES, Mobile World Congress, IAA Mobility or a specialist fair like LogiMAT, the booth that wins is rarely the biggest. It is the one where visitors step into mixed reality, trigger an LED floor with their feet, or watch a product float in mid-air as a hologram.

This guide is for marketing and event teams planning an interactive trade show booth or a full exhibition stand. It covers studios working in mixed reality and AR, VR installations, LED and projection environments, holographic displays and sensor-driven interactive walls. Some are creative technology studios that write the software and content; others are scenography teams that plan the whole stand around the media. Every company here was chosen for public trade fair or expo work you can check on its own site.

If your event plan leans toward retail pop-ups and consumer campaigns rather than exhibition halls, our roundup of immersive experience studios for retail and brand activations is the better starting point.

Immersive Trade Show Studios At A Glance

Company	Headquarters	Best For	Signature Work
YORD	Prague, Czech Republic and New York, USA	Mixed reality, AI photobooths and VR demos on the show floor	BAUMA 2025 AI photobooth for Bobcat
Atelier Markgraph	Frankfurt, Germany	Full trade fair brand spaces with mixed reality and media	Mercedes-Benz at IAA Mobility 2025
Demodern	Hamburg, Germany	AR, VR and interactive stations for industrial fairs	Murata AR vehicle at IAA Mobility 2025
Territory Studio	London, UK	Narrative LED, holographic and VR content at expo scale	Intel “This is 5G” at MWC 2019
WHITEvoid	Berlin, Germany	Kinetic and LED light architecture for large stands	Vodafone stands at CeBIT
Next/Now	Chicago, USA	LED environments and interactive floors at conferences	GE HealthCare AI Innovation Booth at HLTH
HYPERVSN	London, UK	Holographic displays and AI hosts for booths	Commercial launch at CES 2017
Globacore	Mississauga, Canada	Multi-player VR games and motion-tracked booth attractions	IEEE UNIVRSE VR at CES 2017
Lumen and Forge	Las Vegas, USA	Projection domes and projection mapping for convention events	Toyota dealer meeting at Mandalay Bay
Holotronica	Bristol, UK	Hologram effect screens and holographic stage setups	Hologauze holographic projection screen

Best Immersive Experience Companies For Trade Shows In 2026

1. YORD — Mixed Reality, AI And VR Experiences For Expo Booths

YORD is a creative technology studio for AI and XR, founded in 2019 by Adam Rajnoha (CEO) and David Maťák (CTO), with offices in Prague and on Madison Avenue in New York. Its team of 35+ has delivered more than 200 projects for brands including Apple, Meta, LEGO and Bentley, and its menu for events reads like a trade show checklist: VR and mixed reality demos, AR and WebAR, AI avatars, AI photobooths, LED immersive walls, sensor-driven interactive walls and smart mirrors.

The show floor work is concrete. For Mobile World Congress, YORD built a mixed reality expo solution on HoloLens: two horizontal platforms with AR tracker points let attendees scan and explore 3D city models in historical and futuristic versions, complete with drones, future vehicles and holographic elements. For Korek Telecom at the HITEX conference, it produced a VR journey through the company’s history on Varjo VR-3 headsets, built in Unreal Engine. At BAUMA 2025, the world’s leading construction trade fair, its AI photobooth for Bobcat added dust, mud, ice and rain effects to visitor photos and logged 1,982 sessions, 947 prints, 453 downloads and 850 qualified leads.

YORD also carries automotive and design fair experience, including interactive installations for the ŠKODA EPIQ at Milan Design Week 2026 and a Škoda “Metahuman Václav Laurin” AI avatar. Its site lists an XR Awards win for Best XR Retail Solution (2023) and a VR Awards win for Top VR Experience of the Year (2024).

Best for: exhibitors who want lead-generating trade show technology (AI photobooths, MR demos, VR) built and run by one studio.

2. Atelier Markgraph — Trade Fair Brand Spaces With Mixed Reality And Media

Atelier Markgraph is an independent Frankfurt studio that has designed analog and digital brand and cultural spaces since 1986. It conceives, programs and builds both permanent and temporary experiences, which means the same team handles architecture, curation, stage design, interaction design and software for a stand.

Its IAA Mobility 2025 work for Mercedes-Benz shows the scale. The brand appeared at two Munich sites: the public Apothekenhof courtyard of the Munich Residenz and a B2B summit stand at the exhibition center. The centerpiece was a walk-in sculpture inspired by the classic Mercedes radiator grille, framing the new all-electric GLC and lit by 265 LEDs at night, alongside a 360-degree immersive room with interactive stations and mixed reality experiences on Apple Vision Pro. The project took silver at ADC Deutschland 2025.

The client list runs deep into industrial fairs too. Markgraph has produced Phoenix Contact’s presence at SPS in Nuremberg across several years, including a virtual reality show for PLCnext in 2018 and a PLCnext Technology stage show in 2024; Viessmann’s multibrand appearance at ISH 2025; and Riese & Müller at both Eurobike and IAA Mobility 2025.

Best for: automotive and engineering brands that want the stand concept and the immersive media designed as one piece.

3. Demodern — AR, VR And Interactive Stations For Industrial Trade Fairs

Demodern is a Hamburg experience technology agency founded in 2008 and now part of MCI Group, with further German offices in Cologne, Berlin, Düsseldorf, Munich and Nuremberg. Its trade fair offer is broken into live brand experiences, games and gamification, product touchpoints, augmented reality and virtual reality, built on Quest and PC VR, sensor-based phygital installations, AI assistants, LED walls, RFID and NFC, and 3D configurators fed from CAD and PIM data. The studio quotes six to twelve weeks for typical delivery.

At IAA Mobility 2025, Demodern built an AR experience for Murata around an interactive 3D vehicle. Visitors could scale and rotate the car, then explore Murata’s component portfolio across 14 hotspots and four filter groups, in either free AR exploration or a guided 3D mode, running on iPads in kiosk mode on the stand.

For SSI SCHÄFER at LogiMAT 2026, it delivered four digital installations: wraparound video on the SSI LOGIMAT vertical lift module, an “Automation Journey” quiz that aggregated visitor answers into live percentages, an animation driven by real FastBots simulation data, and a color-coded “Software World” zone that linked exhibits across the booth. Other listed fair and event clients include Zeiss (VR), Dräger (VR training) and Deutsche Telekom (5G games).

Best for: B2B and industrial exhibitors who need complex products explained through AR, VR and touch.

4. Territory Studio — Narrative LED, Holographic And VR Content At Expo Scale

Territory Studio, co-founded by Nick Glover and David Sheldon-Hicks, is known for screen graphics in film but runs a substantial experiential practice from offices in London, San Francisco and Barcelona. Its strength is storytelling through screens: motion design, real-time 3D and data visualization, delivered on LED, projection and holographic hardware.

At Mobile World Congress 2019 in Barcelona, working with experiential designers 2LK and Creative Technologies, Territory created “This is 5G” for Intel. A motorized, high-resolution LED screen tracked horizontally across a stylized 3D model of Barcelona, acting as a window that revealed how 5G would change four sectors.

Its largest exhibition job was the Emirates Pavilion at Expo 2020 Dubai, which drew more than 24 million visitors to the wider expo. Territory produced ten multi-sensory interactive installations over three years of work: a curved LED arrival tunnel, Pepper’s Ghost holograms on LG Ultra Stretch screens, holographic 360-degree fuel models on OLED touchscreens, an aircraft configurator with 20 fully rendered concepts, a VR cabin simulation with haptics, and a six-minute 360-degree film, rendered in Unreal Engine with live Notch data feeds. Automotive launch work includes a 4K live event installation for the Jaguar I-PACE in Amsterdam.

Best for: expo pavilions and flagship stands where the content has to carry a complex story.

5. WHITEvoid — Kinetic And LED Light Architecture For Large Stands

WHITEvoid is a Berlin design and art studio that creates interactive installations and products for museums, exhibitions, trade fairs, festivals, events and concerts. Its signature is programmable light: kinetic light sculptures, 3D OLED lighting, flip dot sculptures and networked LED structures. It also lists VR and AR applications among its capabilities.

Two of its biggest trade fair projects were for Vodafone at CeBIT in Hanover. FAST LANE (2015) covered 2,200 square meters, with a suspended monumental light installation, pixel-mappable light strips set into the floor, two Porsche Speed Pavilions for connected-car showcases, and an interactive race track that streamed biometric data into the indoor presentation. It won a 2016 German Design Award and a 2016 iF Design Award.

GIGA NETWORK (2016 and 2017) expanded to 2,500 square meters over multiple stories. WHITEvoid handled both the stand concept and the light design: with technical support from KINETIC LIGHTS, hundreds of individually controllable LED elements formed a luminous network above the stand, representing the Internet of Things, unified communications and cloud, and the 2017 edition added five large LED walls synchronized with the light.

Best for: large-format stands where the architecture itself needs to become the media surface.

6. Next/Now — LED Environments And Interactive Floors For Conferences

Next/Now is a Chicago innovation agency focused on experience design with emerging technology. Its portfolio mixes permanent spaces (executive briefing centers, customer experience centers, corporate lobbies) with temporary conference and trade show builds, which gives it a practical feel for hardware that must survive a busy show floor.

For GE HealthCare at the HLTH conference in Las Vegas, Next/Now built the AI Innovation Booth around a 30-foot LED halo that wrapped visitors in 360-degree content, with a central touchscreen kiosk for exploring campaign pillars and motion-reactive elements. The booth sat just off the main stage and ran a brand film on a five-minute loop. At Microsoft Ignite, it installed a 30 by 60 foot reactive LED floor with sensor-driven modules that triggered animations as attendees walked, doubling as wayfinding and product promotion.

The agency also produced a virtual production and real-time 3D showcase for VELYS Digital Surgery at the American Academy of Orthopaedic Surgeons annual meeting, an AR experience for Nissan Intelligent Mobility, and an AR product showcase for Weber Grills.

Best for: conference and medical meeting exhibitors who want an experiential trade show booth built around LED spectacle and a clear product story.

7. HYPERVSN — Holographic Displays And AI Hosts For Booth Traffic

HYPERVSN is a London holographic display company founded in 2011 by Kiryl Chykeyuk and Art Stavenka. Its rotor-based hardware makes 3D content appear to float in mid-air without glasses, managed through its own software suite and a web-based 3D Studio for building content. The company made its commercial debut at CES 2017 in Las Vegas and reports a network of 120+ partners in more than 80 countries.

For events, the line-up is built around booth traffic: the modular SmartV Wall for large holographic backdrops, SmartV Solo units for single products, a life-size Holographic Human, a Digital Avatar that answers visitor questions with AI, a gesture-controlled 3D Modeller for exploring products, SmartV Slots for holographic giveaways and a Holotruck for touring activations. Its event page names deployments for Shure at TwitchCon, Walmart at the Grace Hopper Conference 2019, Dell Technologies at Dell Technologies Forum Dubai and Coca-Cola.

HYPERVSN is a product company first, so it suits exhibitors who want proven trade show booth technology with content support rather than a fully bespoke build. Its site lists AV Awards and Edison Awards recognition.

Best for: exhibitors who want a hologram centerpiece that can be reused across a season of shows.

8. Globacore — Multi-Player VR Games And Motion-Tracked Booth Attractions

Globacore, based in Mississauga, Ontario, builds VR installations, interactive games, multi-touch walls and custom LED content for brand activations. Its portfolio is weighted toward the kind of competitive, multi-player attractions that create lines at a booth.

At CES 2016, it created a four-player collaborative Mars mission in VR for IEEE, where players were 3D scanned with a custom 40-camera rig and then played the game as themselves. At CES 2017, it followed with IEEE UNIVRSE, a multi-user untethered VR museum running on MSI VR One backpacks, Oculus headsets and 12 OptiTrack cameras, plus an untethered room-scale VR experience that let attendees explore OSRAM’s sensor technology.

Automotive shows are the other constant. Globacore built a four-player VR racing game for Lexus that ran at the 2016 and 2017 Canadian auto shows, a Volkswagen 4Motion experience, and a VR pit crew challenge for Arris and Toyota at NASCAR events. Its site also lists work for Samsung, Mercedes-Benz, Honda and BNY Mellon. Much of the published portfolio dates from 2016 and 2017, so ask for recent references on current headsets.

Best for: exhibitors who want a competitive VR game that keeps a queue at the booth.

9. Lumen and Forge — Projection Domes And Projection Mapping For Convention Events

Lumen and Forge is a Las Vegas studio specializing in 360-degree dome projection shows and projection-mapped spaces, with more than 15 years of industry experience. Being based in the trade show capital matters: the team builds portable domes, ultra-high-resolution spherical projection and live-playback systems that can be installed and struck on convention schedules.

Its convention work includes large-scale projection mapping at the Mandalay Bay Convention Center for Toyota’s National Dealer Meeting. At ComplexCon 2024, it built three geodesic domes for Travis Scott’s CactusCon activation with Air Jordan, centered on a 60-foot projection-mapped dome. Other projects listed include an experiential branding dome for HP in Toronto, a 360-degree projection dome for Capital One Venture, a 4D immersive theater for Jeep and a McLaren x Mastercard Formula 1 event that used 30 projectors to light up the Stratosphere tower.

For exhibitors, a dome is a practical way to create a fully immersive room inside a booth footprint, with seated or standing audiences and no headsets to clean between sessions. The studio also lists AR and VR experiences among its capabilities.

Best for: large booths and convention events that want a group immersive theater without headsets.

10. Holotronica — Hologram Effect Screens And Holographic Stage Setups

Holotronica is a Bristol hologram effects company founded by Stuart Warren-Hill, who has worked across art, music and technology for more than 30 years. Its best-known product is Hologauze, a holographic projection screen widely used in live shows, alongside the Holoporter, DarkMat and transparent LED solutions.

For trade shows and product launches, Holotronica offers consultancy, installation, content creation and equipment hire, plus a demo studio at its Long Ashton base where clients can test setups before a show. That makes it a sensible partner for booth theaters and keynote stages where a product or presenter needs to appear as a floating hologram in front of a live audience, rather than on a small personal display.

Its client wall includes BMW, Land Rover, Jaguar, Samsung, Fujitsu, Wipro and EE, alongside entertainment names such as Netflix and Eurovision. In the United States, Hologauze sales run through distributor Gerriets.

Best for: stand theaters and press conferences that want a large-scale hologram reveal.

What Immersive Experience Companies Do For Exhibitors

An immersive experience agency sits between your booth builder and your marketing team. The exhibit house handles walls, flooring, freight and rigging; the immersive studio handles what visitors see, touch and play. On most trade show projects, that work falls into four parts.

Concept And Experience Strategy

The studio starts with your show goals (leads, product education, press attention or partner meetings) and turns them into a visitor journey: what draws people in from the aisle, what they do in the first 30 seconds, and where staff take over the conversation. Good concepts tie the technology back to one product message instead of showing off hardware for its own sake.

Content, Software And 3D Production

This is the core of the job: 3D product models, real-time engines such as Unreal and Unity, AR apps, VR scenes, LED and projection content, quiz and game logic, and the content management that lets your team update copy between shows. Ask who owns the source files once the project is paid for.

Hardware, Installation And On-Site Support

Trade show technology has to be specified, shipped, installed, calibrated and struck on tight venue schedules. Many studios rent or source headsets, LED, projectors, sensors and kiosks, and send technicians to run the experience during show hours. Others hand over to your AV supplier, so confirm the split early.

Data Capture And Post-Show Reporting

The better builds connect the experience to lead capture: badge scans, QR codes, email opt-ins for a photo or score, and quiz answers that qualify a visitor before a salesperson steps in. A post-show report should show sessions, completions and leads, and export cleanly into your CRM for follow-up.

Interactive Trade Show Booth Ideas Built On Immersive Tech

Booth design and visual appeal still do the first job: lighting, a large focal point and a clear theme pull people from across the hall. Immersive formats do the second job, which is holding them long enough to talk. These are the formats that show up most often on the companies’ project lists above.

Gamified Challenges And Leaderboards

Trivia, product quizzes and timed challenges on a touchscreen or tablet give visitors a reason to stop, and a live leaderboard on an LED wall keeps the booth looking busy between players. Gamification works best when the game teaches one thing about your product and asks for contact details as the price of entering a prize draw.

AI And Immersive Photo Booths

An immersive photo booth that places the visitor inside a branded scene, then sends the image by email or QR code, is one of the simplest ways to turn footfall into opted-in leads. Every share also carries your branding outside the hall.

AR And Mixed Reality Product Explainers

Tablets, phones or mixed reality headsets let visitors open up machinery, vehicles or components that are too large, too expensive or too complex to ship to the show. Hotspots and guided modes help sales staff walk a prospect through the parts that matter to them.

Group Experiences Without Headsets

Projection domes, LED tunnels, reactive floors and holographic displays serve many people at once with no headset hygiene or queue management. They suit high-traffic shows where throughput matters more than one-to-one depth.

For more experiential formats beyond the trade show floor, see our guide to brand activation agencies.

How To Choose An Immersive Experience Company For Trade Shows

What Should The Experience Actually Do?

Start with the booth goal, not the technology. If you need qualified leads, look at formats with a data capture step built in, such as AI photobooths, quizzes and configurators. If you need to explain a complex product, AR on tablets and mixed reality demos let visitors take a machine apart without shipping it. If you need footfall, LED environments, projection domes and multi-player VR draw a crowd. Studios that work across many of these formats, like those in our guide to XR development studios for enterprise clients, can help match format to goal.

How Much Does An Immersive Trade Show Booth Cost?

Budgets vary widely with hardware and bespoke content. Rented hologram units, off-the-shelf AI photobooths and WebAR on tablets sit at the lower end. Custom Unreal Engine VR, large LED installations and kinetic light architecture sit at the top, especially when you add freight, on-site technicians and several shows in a season. Ask each studio to separate one-off content creation from per-show hardware and staffing costs, so you can see what the second and third events will cost.

Can The Content Be Reused After The Show?

The best immersive booth investments outlive the event. A 3D product model built for an AR stand can feed a web configurator, a showroom kiosk or a sales tablet. Ask whether the studio delivers source files and real-time assets you own, and whether its pipeline shares work with 3D content and spatial computing production. Several companies on this list explicitly design for reuse across fairs, showrooms and field sales.

Who Runs It On The Show Floor?

Immersive tech fails in public. Headsets need cleaning and charging, tracking needs calibrating after the booth lights change, and an interactive trade show booth needs a plan for when a sensor drops out at 9 a.m. on the busiest day. Ask whether the studio supplies on-site technicians, how it handles throughput (how many visitors per hour), and what the fallback content is if hardware fails.

How Will You Measure Results?

Agree on the numbers before the build starts: sessions, average dwell time, completed demos, leads captured and meetings booked. Ask the studio how its experience logs those events, whether data can be tied to badge scans, and how quickly it can deliver a report after the show. Without that, it is hard to compare one booth format against another next season.

How Far Ahead Should You Book?

Custom work needs time. One studio on this list quotes six to twelve weeks for typical trade fair delivery, and large stands with bespoke hardware often take much longer. Build in a full-dress test before shipping, ideally in the studio’s own space, and confirm venue rules on rigging, power, projection and wireless well before CES, MWC or IAA.

Frequently Asked Questions

What Is An Immersive Experience At A Trade Show?

An immersive experience places the visitor inside the content instead of in front of it. At a trade show that can mean a VR scene, a mixed reality product demo, an LED or projection room that surrounds the audience, or a hologram that appears to float in the booth. The aim is presence: visitors feel part of the product story, which makes it easier to remember after the show.

What Do Immersive Experience Companies Do?

These studios plan, build and often operate interactive installations for brands. Their work usually covers the concept, 3D and real-time content, software for AR, VR, games or kiosks, the hardware setup, and on-site support during the event. Some also design the full stand architecture, while others plug their experience into a booth built by a separate exhibit house.

How Do You Measure The ROI Of Trade Show Technology?

Set targets before the show and make sure the experience records them. Useful measures include visitor sessions, dwell time, completed demos, leads captured, leads that meet your qualification criteria and meetings booked on site. After the event, track how many of those leads turn into pipeline and revenue in your CRM, and compare cost per qualified lead across shows and formats.

Do Immersive Trade Show Booths Need VR Headsets?

No. Headsets suit deep one-to-one demos, but they limit throughput and need cleaning and charging. Many exhibitors choose formats that work for groups instead: LED walls and floors, projection domes, holographic displays, AR on tablets and photo booths. A common approach is to combine one crowd-drawing headset-free element with a smaller, staffed area for detailed product demos.

How Do You Collect Leads With An Interactive Trade Show Booth?

Build the lead step into the experience itself. Visitors can scan their badge to start a game, enter an email to receive a photo or score, or answer qualifying questions inside a quiz. Keep the form short, explain what visitors get in return, follow local privacy rules on consent, and make sure the data exports straight into your CRM so sales can follow up within days.

Conclusion

Trade show floors reward exhibitors who give visitors something to do, not just something to look at. The studios here approach that from different angles: mixed reality and AI photobooths that capture leads, AR stations that explain industrial products, LED and kinetic light architecture that turns a stand into a landmark, and holographic and projection formats that pull a crowd without headsets.

Pick the partner whose past fair work looks most like your next show, ask for references from the last two seasons, agree on how results will be measured, and plan for reuse so the investment keeps working long after the booth is packed.

If you want to feature your company on this list, email us or submit a form in the Top Choices section. After a thorough assessment, we’ll decide whether it’s a valuable addition.