Chewy Affiliate Program 2026: Commission Rates, Requirements And How To Join
Lily Roberts
Senior Marketing Strategist - ReVerb
10.21.2026
Quick answer: Yes, Chewy has an affiliate program, and in 2026 it runs on Impact rather than Partnerize. Chewy Canada publishes a 4% commission on orders, while the US rate is not published and is commonly reported at about 4% too. Chewy no longer states a cookie length; it was 15 days under the old program. Websites apply through Impact, and social creators apply through Chewy’s separate Creator Track.
Chewy is one of the largest online pet retailers in the US, selling food, treats, toys, pharmacy items and supplies from thousands of brands. Pet owners buy often and tend to stick with what works, which makes Chewy a natural fit for pet content.
The program has changed a lot in recent years, and many older reviews still describe terms that no longer apply. This guide sets out what Chewy says today, what is only reported by third parties, and how to get started. For a wider view of your options, see our list of the highest paying affiliate programs.
What Is The Chewy Affiliate Program?
The Chewy affiliate program pays partners a commission on qualifying orders placed through their tracked links. Chewy now presents it as a combined affiliate and creator program with two paths: an affiliate path for websites, blogs, deal sites and newsletters, and a Creator Track for people who publish mainly on TikTok, Instagram or YouTube.
Impact handles tracking, reporting and payments for both the US and Canadian programs. That is a change from earlier years, when the US program ran on Partnerize and paid a flat bounty for new customers. If you joined under the old setup, check your Impact account for the current terms.
Partners get affiliate links, a reporting dashboard, access to more than 3,500 brands, updates on promotions and seasonal campaigns, and the option of a personalized Chewy storefront.
Chewy Affiliate Program At A Glance
Term
Details
Network
Impact (US and Canada)
Commission rate
Canada: 4% on Chewy Canada orders (published); US: not published, commonly reported as about 4%
New customer bounty
No bounty currently published; the old Partnerize program paid $15 per new customer
Cookie duration
Not published on the current page; 15 days under the previous program
Requirements
A website is not required; sites apply as affiliates, social creators via the Creator Track
Approval
Applications reviewed; sites must meet Chewy’s quality and content standards
Payout methods
Direct deposit or mailed check through Impact
Payout frequency
Monthly
Countries
Separate US and Canada programs; Canadian commissions paid in CAD
Cost to join
Free
How Chewy Commissions Work
Chewy tracks clicks on your Impact links and credits commission on qualifying orders placed within the cookie window. The Canadian page is the clearest: 4% on Chewy Canada orders, paid monthly in Canadian dollars.
The US page is less precise. Its benefits section says you earn on orders from both new and returning customers, while its FAQ says Impact credits commission on new customer orders. Third-party trackers list the US program on Impact at 4%, and the FlexOffers sub-network shows 3.2% with a 15-day cookie, which fits a 4% base after the network’s cut. Confirm the exact rate and customer rules in your Impact contract after approval.
What about Autoship? Chewy’s subscription service is a big part of its business, but the current affiliate page does not mention any Autoship bounty or recurring commission. Assume you earn on the tracked order only, not on future Autoship deliveries, unless your terms say otherwise.
Older guides describe a $15 flat payment for each new customer and a 15-day cookie. Those terms belonged to the Partnerize era. They are useful history, but do not plan around them now.
How Much Do Chewy Affiliates Make?
Chewy does not publish earnings data, so use a quick calculation to size the opportunity. It illustrates scale only.
Suppose your pet blog sends 150 qualifying orders a month with an average basket of $80, which is easy to reach with a large bag of food and some treats. That is $12,000 in sales. At 4%, you would earn about $480 a month. If your terms only pay on new customer orders and half of your buyers already shop at Chewy, that figure falls to around $240.
Chewy is a volume program. The rate is modest, so earnings come from steady traffic to buying guides and product reviews rather than single big orders.
Chewy Affiliate Vs Chewy Creator Track
Chewy runs two tracks, and you can join both.
Affiliate track: For websites, blogs, deal sites and newsletters. You apply on Impact and earn commission through tracked links.
Creator Track: For influencers on TikTok, Instagram and YouTube. You apply through Chewy’s creator portal. On top of link commissions, creators may be invited to campaigns, receive product seeding and be considered for paid partnerships.
Storefronts: Creators can build a personalized Chewy storefront using Motom, Chewy’s self-serve tool. Chewy reported more than 600 creators on Chewy Storefronts in late 2025.
Contacts: Affiliate questions go to Chewy’s affiliates team, and campaign questions go to its influencer team, both listed on the official page.
Compared with Amazon Associates, Chewy offers a pet-focused catalog, a dedicated creator program and a brand pet owners already trust, while Amazon offers broader conversion across every category. Many pet publishers use both.
Who Should Join The Chewy Affiliate Program?
Dog and cat blogs with food, toy and gear reviews
Pet health and training sites
Pet influencers on TikTok, Instagram or YouTube (via the Creator Track)
Deal sites and newsletters with pet supply coverage
Sites for small animals, birds, fish and reptiles
US shelters and rescues, which have a separate dedicated Chewy program
How To Join The Chewy Affiliate Program
Choose your track. Pick the affiliate path if you run a website or newsletter, or the Creator Track if you publish mainly on social platforms.
Open the official page. Go to Chewy’s affiliate and creator page for the US or Canada and click the application link for your track.
Create an Impact account. Affiliates sign up with Impact, add site details and submit the application to Chewy.
Wait for review. Chewy reviews applications regularly and can decline sites that do not meet its content standards.
Accept the terms. Once approved, read and agree to Chewy’s terms, then confirm your rate, cookie and any rules on coupons or paid search.
Add payment details and links. Enter your bank details for monthly payouts and start placing links.
Tips To Earn More With The Chewy Affiliate Program
Target new pet owners. Puppy and kitten checklists reach shoppers who may be buying from Chewy for the first time.
Write food comparisons. Pet food is bought repeatedly and in large bags, so reviews and comparisons drive solid baskets.
Mention Autoship savings. The subscription discount gives readers a reason to order on Chewy rather than elsewhere.
Plan for seasonal peaks. Holiday gifts for pets, Halloween costumes and flea and tick season all bring buying intent.
Build a storefront. Creators can use a Chewy storefront to group favorite products into one shareable link.
Follow the disclosure rules. Clear affiliate disclosures protect your account and your readers’ trust.
Chewy Affiliate Program Alternatives
BarkBox: Subscription boxes for dogs, commonly reported on Impact with a flat payment per new subscription.
Petco: A major pet retailer with its own affiliate program, commonly reported at a lower rate than Chewy.
Yes. Chewy runs affiliate programs for the US and Canada through Impact, plus a Creator Track for social media influencers.
How much does Chewy pay affiliates?
Chewy Canada publishes 4% on orders. The US rate is not published but is commonly reported at about 4%; your exact rate appears in Impact after approval.
Does Chewy still pay $15 per new customer?
The $15 new customer payment belonged to the older Partnerize program. Chewy does not publish a flat bounty on its current affiliate page.
Do I need a website to join the Chewy affiliate program?
No. Website owners apply through Impact, and creators on TikTok, Instagram or YouTube can apply through the Creator Track instead.
How do I become a Chewy influencer?
Apply through the Creator Track linked on Chewy’s affiliate page. Accepted creators can earn commission, receive products and be considered for paid campaigns.
How does Chewy pay its affiliates?
Impact pays commissions monthly by direct deposit or mailed check. Canadian partners are paid in CAD.
Is the Chewy affiliate program worth it?
For pet sites and pet creators, yes. The brand is trusted and shoppers reorder often, though the modest rate means traffic volume matters.
Conclusion
The Chewy affiliate program is a solid choice for pet publishers in 2026, now run on Impact with a separate Creator Track for influencers. Ignore older reviews that quote Partnerize terms, and check your Impact dashboard for the current rate, cookie and customer rules once you are approved.
