Meta description: Compare 10 social media marketing NZ agencies for 2027, from social-first teams to video studios, with pricing.
Quick answer: For a dedicated social media specialist, Mosh and The Attention Seeker in Auckland lead the field; Sea suits Wellington brands that want organic and paid social run as one program, The Media Lab and Create Now fit government and public sector work, and Squid Group is a practical pick for TikTok and Meta ad management.
Social media marketing NZ brands invest in has shifted from posting schedules to content, community and paid reach working together, and the agencies that do it well now look very different from one another.
New Zealand audiences are small but highly connected. A hospitality venue in Wellington, a food brand selling through supermarkets and a government agency running a public health campaign all need different things from Instagram, Facebook, TikTok and LinkedIn. Some agencies on this list are social-first specialists; others are creative studios or media agencies with strong social teams. The common thread is that each one names social media management or social content as a core service on its own website.
This list covers New Zealand-headquartered agencies in Auckland, Wellington and the Bay of Plenty that work with clients nationally. We checked each company’s own website for its location, services, named clients and any published pricing. Facts the agencies do not publish, such as founding years or team sizes, are left out rather than guessed. Agencies that appear on our Google Ads and digital marketing lists are not repeated here, so you can compare a wider set of firms.
| Company | Location | Best For | Core Services |
| Mosh Social Media | Eden Terrace, Auckland | Consumer brands wanting a social specialist | Strategy, content, management, ads, influencers |
| The Attention Seeker | Grey Lynn, Auckland | Challenger brands focused on organic social | Organic strategy, content, community, workshops |
| Sea | Te Aro, Wellington | Brands running organic and paid social together | Social management, short-form video, social ads |
| The Media Lab | Wellington | Government and NGO campaigns | Social management, media buying, insight |
| Werk Agency | Te Aro, Wellington and Auckland | Arts, events and hospitality brands | Social management, ads, video, event marketing |
| New Wave Collective | Auckland | Fashion, sport and lifestyle content | Social content, video, photography, AI content |
| Hemisphere | Oriental Bay, Wellington and Tauranga | Behavior change and public campaigns | Social media, advertising, media planning |
| Create Now | Wellington and Britomart, Auckland | Video-led social content | Video, photography, social media services |
| Squid Group | Kohimarama, Auckland and Mount Maunganui | TikTok and Meta ad campaigns | Facebook, Instagram and TikTok ads, video |
| iDigital | Karangahape Road, Auckland | Education and healthcare organizations | Social strategy and content, paid social |
Mosh is an Auckland social media marketing agency based on the top floor of 111 Newton Road in Eden Terrace. It says it has been helping brands win online since 2009, and it is one of the few agencies in the country where social is the whole business rather than one service among many. General Manager Julian Thompson leads a team of strategists, designers, writers and marketing technicians, and Jon Randles remains on the Mosh board.
Mosh covers the full social workflow: strategy, content creation, channel management, social advertising, influencer marketing and training. Testimonials on its site come from Hell Pizza, whose team says Mosh created and managed its social media strategy, as well as Motor Trade Association, Tatua and Better Eggs, which mentions work across Facebook, TikTok and Instagram. A team bio also notes a campaign that created a supermarket for bees with Woolworths NZ.
The Attention Seeker describes itself as “an organic social media agency built in Aotearoa.” It was founded in Auckland in 2019 by Stanley Henry, who is Founder and CEO, and Claire Henry, and it now works from a two-storey office in Grey Lynn near Ponsonby Road. The agency says it has worked with more than 200 brands.
Its agency offer is built on three pillars: strategy, content and community. Alongside client work it runs webinars, workshops and coaching, a daily newsletter called YAP and several podcasts, which makes it a good fit for in-house teams that want to learn how organic social works as well as outsource it. Brand logos on its About page include One NZ, Pizza Hut, SIX60, BurgerFuel and Les Mills.
Sea is a Wellington digital marketing agency at Level 2, 19 Edward Street in Te Aro. It launched in 2016, when Felicity started the business with her partner Nev, and Sasha joined in 2023 as a business partner and Head of Social. The named team includes a senior social media manager, a social media coordinator and paid media specialists, which shows how central social is to the business.
Sea’s services are grouped into demand generation (Google Ads, social media advertising and campaigns), attention generation (social media management, short-form video and UGC) and audience retention (community management, email and analytics). Its stated approach is to build organic and paid work “off the same instinct.” Case studies include work for the Auckland Writers Festival and a Cuba Street hospitality business. Sea is one of the few agencies that publishes a starting price.
The Media Lab is an independent Wellington media agency. Its site states, “We manage over 150 social media accounts across Instagram, Facebook, LinkedIn, Twitter, TikTok and Snapchat,” and adds that the team is “creating content each hour of every day.” Over the past five years it says it has worked with more than 300 businesses, NGOs and government agencies.
Social media management and content development sit alongside digital advertising, media planning and buying, communications strategy and audience research and analytics. That mix suits organizations that need social content, paid placement and reporting handled by one team, particularly public sector clients that run campaigns across several channels. The agency displays a 2024 Best Places to Work employer mark.
Werk Agency is a full-service creative and marketing agency with a Wellington office at Level 1, 181 Cuba Street in Te Aro and an Auckland office on Nelson Street. Social media management is one of its headline marketing services, with its own service page, and it sits alongside digital advertising, strategy, event marketing and ecommerce marketing.
The creative side covers brand and design, video, photography and websites, so Werk can produce the content it posts rather than relying on client-supplied assets. Project credits on its homepage include Creative Capital Arts Trust (CubaDupa), Mexicano, Precinct Properties, Whittaker’s, Tip Top, Six Barrel Soda Co and Whanganui District Council, a mix that leans toward arts, events, food and hospitality.
New Wave Collective is an Auckland content creation collective. Its four main services are video production, social media, AI content and photography, supported by content strategy, art direction, copywriting and social media management. Rather than a fixed in-house team, it brings in “the right people for the brief.”
The brand list on its site is strong in fashion, sport and lifestyle: Air New Zealand, Ecostore, Lululemon, PUMA, Canterbury, Under Armour, Red Bull, Rebel Sport and Volkswagen NZ all appear. That makes it a good choice for brands that need a steady flow of high-quality social video and photography, with strategy and channel management available on top.
Hemisphere is a New Zealand-owned advertising agency with offices in Wellington (58/60 Oriental Parade) and Tauranga. Its creative services are advertising, brand and design, and social media; its media services cover strategy, planning and buying, content partnership and search. Managing Director Tim Antric leads a team of more than 15 named staff on its About page, including a head of digital and dedicated media specialists.
The agency works with Big River Creative as its Tiriti-dynamic partner, and Big River Creative founder Te Awanui Reeder sits alongside Tim as Pae Ārahi. That cultural capability, plus the behavior change and public campaign work shown on the site (including the Wellington Pride Parade and a fishing rules app), makes Hemisphere a fit for organizations whose social channels need to reach diverse New Zealand audiences. Suzuki is the client named on its homepage.
Create Now is a production house with roots in Wellington and Auckland, with offices at 30 Waring Taylor Street in Wellington and Britomart Place in Auckland. It specializes in strategy-driven video and photo content, the formats that perform best on Instagram, TikTok and YouTube.
The company is on the All-of-Government procurement panel for Creative and Media Services, covering content production, creative services, media strategy, cultural competency and social media services. Featured work includes CityFitness, Victoria University of Wellington, Sudima Hotels, Bell Gully, RNZCGP with Health New Zealand and the Ministry for the Environment.
Squid Group is an Auckland agency with offices at 199a Kohimarama Road in Kohimarama and 155 Maunganui Road in Mount Maunganui, serving clients across New Zealand and Australia. Its social media service centers on Facebook, Instagram and TikTok ad management, run through a HootSuite dashboard, with campaign strategy, creative design, ongoing management and Google Analytics tracking.
Squid also offers TikTok marketing, videography, web design, SEO and specialist marketing for automotive dealerships, events, musicians and accommodation providers. Its site supports Facebook and Instagram formats from carousels and collections to Stories and Explore placements. Brands shown include Yamaha, Vodafone, Auckland Unlimited, Loan Market and Trust Motors.
iDigital is based on level 5 of the Ironbank Building at 150 Karangahape Road in Auckland. It lists Social Media Strategy and Content and Paid Social among its core services, next to Google Ads, SEO, AI search and websites, and it says it specializes in the education, healthcare and commercial sectors. Its site displays a Meta Business Partner badge.
That combination works for organizations that want social content, paid social and the website it points to handled by one team. Testimonials on the site mention BeeSociety and 3 Waters Limited, and logos include Cash Converters, Ray White, EMA and Kiwi Motorhomes.
Social agencies range from content studios to media buyers, so start by deciding what you actually need them to do.
Some firms here, such as New Wave Collective and Create Now, are strongest at producing video and photography. Others, such as Mosh, Sea and The Media Lab, manage channels day to day. Squid Group leans toward paid ads. Be clear whether you want posts, community replies, paid reach or a full program.
Instagram and Facebook still reach the broadest New Zealand audience, LinkedIn matters for B2B, and TikTok is now essential for younger consumers. Ask which platforms the agency manages today and request examples on the channels you care about.
Engagement and follower numbers are useful but rarely the goal. Ask how the agency links social activity to website visits, leads or sales, and what a monthly report contains. Agencies that also run paid social should report cost per result.
Find out whether the agency shoots its own content, uses creators or relies on your assets. Agree an approval process up front, especially for regulated industries or public sector work, so posts are not delayed.
New Zealand audiences respond to local tone, humor and cultural awareness. Agencies such as Hemisphere and Create Now highlight cultural competency, which matters if you need to reach Māori, Pasifika or multicultural communities.
Most agencies on this list quote on request. Sea publishes a starting point of NZ$4,000 per month for its services. Paid social budgets are separate from management fees and are paid directly to Meta, TikTok or LinkedIn. Content production, such as video shoots, is usually priced per project.
Paid social campaigns can generate traffic and leads within days. Organic growth, community building and brand awareness usually take three to six months of consistent posting before clear trends appear.
A specialist such as Mosh or The Attention Seeker focuses entirely on social and may move faster on trends. A full-service agency such as Werk, Hemisphere or iDigital can join social up with advertising, websites and search. Choose based on whether social is your main channel or one part of a bigger plan.
Yes. Social media is managed online, and agencies on this list work with clients across New Zealand. A local team can still help when you need regular content shoots at your premises.
Explore more New Zealand marketing and digital specialists:
Mosh and The Attention Seeker are the strongest social-first specialists, with Mosh suited to large consumer brands and The Attention Seeker to challenger brands focused on organic growth. Sea is the pick for Wellington businesses that want organic and paid social run together with a published starting price, while The Media Lab, Hemisphere and Create Now bring public sector and cultural campaign experience.
For content-heavy programs, New Wave Collective and Werk Agency produce strong video and photography, Squid Group handles Facebook, Instagram and TikTok ad management, and iDigital combines social with websites and search for education and healthcare organizations.
Bookmark this guide to make a well-informed decision. If you want to add your company to this list, drop us a line or submit a form in the Top Choices section. After a thorough review, we will decide whether it is an appropriate addition.